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With a long and varied background in design research, I've had the opportunity to work across numerous industries and non-profits, helping clients understand and improve their customer experiences. At Inzovu, I lead research projects, mentor teams, and facilitate workshops, all aimed at driving meaningful digital strategies. As the founder of Umami Labz, I am a research and innovation team of one, with clients from Fortune 500 to small start-ups.I specialize in both generative and evaluative research methods, from ethnography and contextual inquiry to usability testing and competitive analysis. In my work I focus on the goals of the business, while balancing that with curiosity to find the next golden nugget of unexpected insight.What drives me is a genuine curiosity and a commitment to making things better through listening and collaboration. I believe in the power of communities, whether within a neighborhood, a project team, or a company, to foster innovation and achieve more together than we could alone.I’m passionate about guiding teams and organizations to create solutions that truly resonate with their users, helping them thrive and succeed.
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ResearcherInzovu Jan 2017 - PresentGreater Chicago Area -
FounderUmami Labs Jul 2015 - PresentGreater Chicago AreaOffering design research of all types, customer experience strategy and CX/research team building/education.
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Director Of Design ResearchManifest Digital Jul 2013 - Jun 2015Greater Chicago AreaI established the company’s design research practice with capabilities across a wide spectrum generative and evaluative research methods. My work with clients included creating models illustrating how people interact with an organization’s touch-points and services, with a focus on digital interactions. Working with my team, I directed large-scale research and UX design projects from the kick-off to final presentation of the team’s work.* Responsible for managing & mentoring a team of UX researchers and architects* Successful in managing enterprise-scale CX and research projects across several industry types including retail, finance, and healthcare.* Effective at designing and scoping research strategies for clients to maximize their talent, budget and timelines. -
Associate Experience DirectorManifest Digital Dec 2010 - Jul 2013Greater Chicago AreaI served as the lead for UX and research projects such as client workshops, design sketching sessions and primary research. I also focused on mentoring junior-level experience designers to help them improve their craft and consulting skills. In this role I was responsible for fostering new and existing client relationships while identifying strategic opportunities for Manifest.
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Director Of User ExperienceCareerbuilder.Com Apr 2005 - Dec 2010Greater Chicago AreaResponsible for developing and evangelizing the vision for the job seeker and recruiter search experience on Careerbuilder.com. Created enthusiasm, passion and empathy for users and their experiences with project stakeholders and senior executives. Day-to-day activities included campaigning for the user, web analytics, user research, product requirements development, and direction of the design team. Experience in all facets of design research such as card sorting, usability testing (formal and informal), ethnographic studies, focus groups, and surveys. Special projects include competitive analysis, heuristic reviews, and mental model development. -
Product Development ManagerUnited Airlines Oct 2002 - Apr 2005Greater Chicago AreaResponsibilities included user experience design, product development, research and strategy related to united.com. Specific activities; usability testing, task flow creation, research, web analytics, and persona development. Instrumental in making recommendations and setting business requirements for overall web site functionality, navigation and other enhancements. Effective leader with multidisciplinary teams, technical groups and vendors.
Brian Winters Education Details
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Master Of Design Methods -
Marketing
Frequently Asked Questions about Brian Winters
What company does Brian Winters work for?
Brian Winters works for Inzovu
What is Brian Winters's role at the current company?
Brian Winters's current role is Researcher, CX Strategist.
What is Brian Winters's email address?
Brian Winters's email address is sp****@****ast.net
What is Brian Winters's direct phone number?
Brian Winters's direct phone number is +131488*****
What schools did Brian Winters attend?
Brian Winters attended Illinois Institute Of Technology, Michigan State University.
Who are Brian Winters's colleagues?
Brian Winters's colleagues are Jason Ulaszek, Zoe Minikes.
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Brian Winters
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Brian Winters
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