Caitlin Smith Email & Phone Number

Philadelphia, Pennsylvania, United States

Remote

• Serve as primary point of contact between clients and our internal team to establish project requirements, scope, and timelines, and ensure all parties are aligned throughout the project lifecycle
• Expertise in effective planning, execution, and monitoring of projects that align with client objectives, while adhering to strict timelines and budgets
• Identify changes to clients' technology stack to enable their marketing efforts

Philadelphia, Pennsylvania, United States

• Subject matter expert and systems integrator for marketing automation tool (HubSpot)
• Led the identification and development of new field mappings from company CRM (Salesforce) needed to execute marketing workflows
• Directed project teams with Sales, Credit, and Sales Enablement to ensure data integrity through necessary system and behavior changes
• Monitored accuracy and health of integration with Salesforce
• Directed and implemented comprehensive marketing strategies, including SEO
• Led weekly meetings with Sales Enablement team to manage resources and prioritize salesand marketing initiatives

Philadelphia, Pennsylvania, United States

• Set up and monitored SEO campaigns, consistently tracking performance metrics
• Analyzed digital marketing performance and recommended dynamic initiatives through HubSpot capabilities
• Managed the budget and development team for launch of new website
• Collected and organized all digital customer-facing documents for business process management

Philadelphia, Pennsylvania, United States

• Led integration efforts of HubSpot and Salesforce that required timeline documentation and records of technical issues
• Developed a HubSpot manual citing internal policies and processes
• Wrote and sequenced email campaigns and social media content in tandem with phone blitzes, digital ads, and sales collateral
• Managed 3rd party agencies for creative design and digital files
• Executed trade show coordination including booking spaces, collateral and digital material, and sponsorship opportunities

• Developed content for marketing collateral, including brochures, invitations, ads and announcements
• Served as the social media expert, developed content and established metrics and goals

• Conducted a social media based analysis of various musical artists and public relations techniques
• Created and coordinated onboarding schedules for newly signed country artists
• Supported the development of a new website and social media launch

• Conducted a competitive analysis within the Lighting and Electrical industries to determineLutron’s share of voice in the earned media space
• Worked with three public relations agencies on the development of timely news pitches fortargeted B2B and B2C media outlets
• Developed executive biographies used to promote speaking engagements and pitch bylined articles

Bachelor Of Arts - Ba, Communication, General

Activities and Societies: Communication Department Honors Program, Alpha Lambda Delta & Phi Eta Sigma Honor Society, University of.

High School

Activities and Societies: Women's Soccer (Varsity Captain), Women's Lacrosse, Student Council, Advisory Board, FBLA (Future Business.