My current role is Senior Director, Connected Strategy at Neustar Inc. In this role I consult large Fortune 100 Brands on more than just media strategy, I help elevate the conversation and approach to embrace the consumer at the identity level. Solving for this historically massive blackhole leaning on 'best guess' accuracy we now finally have the keys to unlock this long sought mystery of who's on the other end of that engagement with my brand and what exactly was their journey to walk in my door or make a transaction. Leveraging over two decades of digital experience in marketing, sales and strategy, I bring a unique mix of technical, business and practical sense to every engagement. Success for me is not defined in financial rewards for myself but working alongside business leaders to shift an entire organizations direction or way of thinking that results in massive tangible results driving increase revenue, lowering costs and ultimately drive more value for shareholders.