Christopher Mackey

Christopher Mackey Email and Phone Number

Sr. Principal - Marketing and Identity Solutions @ TransUnion
Reston, VA, US
Christopher Mackey's Location
Washington, District of Columbia, United States, United States
About Christopher Mackey

My current role is Senior Director, Connected Strategy at Neustar Inc. In this role I consult large Fortune 100 Brands on more than just media strategy, I help elevate the conversation and approach to embrace the consumer at the identity level. Solving for this historically massive blackhole leaning on 'best guess' accuracy we now finally have the keys to unlock this long sought mystery of who's on the other end of that engagement with my brand and what exactly was their journey to walk in my door or make a transaction. Leveraging over two decades of digital experience in marketing, sales and strategy, I bring a unique mix of technical, business and practical sense to every engagement. Success for me is not defined in financial rewards for myself but working alongside business leaders to shift an entire organizations direction or way of thinking that results in massive tangible results driving increase revenue, lowering costs and ultimately drive more value for shareholders.

Christopher Mackey's Current Company Details
TransUnion

Transunion

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Sr. Principal - Marketing and Identity Solutions
Reston, VA, US
Website:
transunion.com
Employees:
16440
Christopher Mackey Work Experience Details
  • Transunion
    Sr. Principal - Marketing And Identity Solutions
    Transunion
    Reston, Va, Us
  • Transunion
    Sr. Principal - Marketing & Identity Solutions
    Transunion Jan 2023 - Present
    Reston, Virginia, United States
  • Neustar, Inc.
    Sr. Principal - Identity Based Marketing Solutions
    Neustar, Inc. Oct 2014 - Feb 2023
    Reston, Va
    A centralized marketing solution, PlatformOne gives you a complete, accurate, real-time portrait of your customer—and enables real-time activation of customer and media intelligence. Using our propritary OneID you can link customer interactions with authoritative datasets so you can identify, verify and segment customers. It combines these capabilities with real-time cross-channel, cross-device media intelligence leveraging state-of-the-art predictive analytics. Our solution also utilizes a single identity to activate insights easily and personalize the dialogue.
  • Doublepositive
    National Account Director
    Doublepositive May 2012 - Sep 2014
    Baltimore, Maryland Area
    An industry leader in DR focused online display, SEM and Mobile advertising. Our team of seasoned industry experts on strict, ROI-focused campaigns will provide full service constantly on the bleeding edge of the latest techniques, tools, and technologies. Using our custom-tuned display & mobile optimization algorithm—built to deliver on each advertiser's performance goals—decisions on ads in real time allow our clients to achieve the ultimate goal of high effectiveness along coupled with maximum efficiency.
  • The Washington Post
    National Account Manager
    The Washington Post Apr 2007 - May 2012
    Managed media buys for national brands using TWP Media products with a focus on Technology, Entertainment & Telecommunications verticals.
  • Blue Canopy
    Director Of Technology Sales
    Blue Canopy 2005 - 2007
  • At&T
    Sr. Ip Sales Specialist For Global Business Solutions
    At&T 2000 - 2005
  • Digex
    Account Executive
    Digex Jan 1998 - Feb 2000

Christopher Mackey Skills

Advertising Sem Online Advertising Mobile Advertising Digital Media Sales Digital Marketing Marketing Lead Generation Account Management B2b Social Media Marketing Advertising Sales Salesforce.com Strategic Partnerships Media Buying Leadership New Business Development Marketing Strategy Online Marketing Strategy Mobile Marketing Business Development Email Marketing Media Planning Social Media Crm Ppc Web Analytics Dmp Target Segmentation Attribution Modeling Onboarding Behavioral Targeting Customer Segmentation Strategy Analytics Integrated Marketing Search Engine Marketing Display Advertising Telecommunications Direct Marketing Work Life Balance

Christopher Mackey Education Details

Frequently Asked Questions about Christopher Mackey

What company does Christopher Mackey work for?

Christopher Mackey works for Transunion

What is Christopher Mackey's role at the current company?

Christopher Mackey's current role is Sr. Principal - Marketing and Identity Solutions.

What is Christopher Mackey's email address?

Christopher Mackey's email address is ch****@****tar.biz

What is Christopher Mackey's direct phone number?

Christopher Mackey's direct phone number is +170399*****

What schools did Christopher Mackey attend?

Christopher Mackey attended West Virginia University, Fork Union Military Acadamy.

What skills is Christopher Mackey known for?

Christopher Mackey has skills like Advertising, Sem, Online Advertising, Mobile Advertising, Digital Media, Sales, Digital Marketing, Marketing, Lead Generation, Account Management, B2b, Social Media Marketing.

Who are Christopher Mackey's colleagues?

Christopher Mackey's colleagues are Manoj K R, Pooja C., Joseline Munsami, Sarah Steinbach, Silvia Flowers, Elizabeth Miller, Daisy Carding.

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