Cara Licastro Email & Phone Number

In my role, I excel at creating project timelines, estimates, and delivery plans that align with client expectations while optimizing team resources. I work closely with clients to define KPIs and ensure seamless communication with internal teams. I manage deliverables across departments, keep projects on time and within budget, and proactively address any out-of-scope requests. When challenges arise, I offer swift, innovative solutions. I collaborate with account managers to report on progress and budget status, fostering clear communication throughout the project lifecycle. As a supportive leader, I guide teams, coordinate with vendors, and focus on client satisfaction to ensure successful project outcomes.

Toronto, Ontario, Canada

I had the opportunity to collaborate closely with a Senior Producer, where I gained valuable insights into cultivating client relationships and ensuring successful project delivery. I provided comprehensive project support, assisting with progress tracking and detailed reporting. During project meetings, I actively participated by recording action items and facilitating clear communication between the delivery team and clients. Additionally, I identified opportunities to improve efficiency and developed innovative workflow enhancements.

Toronto, Canada Area

I managed Learn2's Production Team, overseeing Digital Marketing, Logistics, Design, and Content Creation. I directed client presentations, marketing materials, and reports for both internal and external stakeholders, ensuring effective communication. I led a variety of creative projects, including Virtual Reality, Augmented Reality, and Digital Content, where I contributed innovative ideas. I enforced brand standards by meticulously reviewing documents before distribution or presentations, and I ensured that content aligned with client brand values through active engagement and discussion. I executed marketing campaigns on platforms like Business Facebook and ActiveCampaign, providing comprehensive analytics, and managed client events as a primary external point of contact. I spearheaded website optimization efforts that significantly increased click-through rates. Additionally, I efficiently managed quarterly and yearly budgets to ensure seamless project execution. By interpreting data, I informed strategic decisions to enhance program effectiveness. I also played a pivotal role in executing Learn2's product vision while managing a team responsible for digital marketing and content creation.

Toronto, Canada Area

I conducted research and created influencer profiles to support clients' social media campaigns. I actively engaged in client calls to ensure alignment with KPIs and tailored messaging for target audiences. I enhanced content for Instagram, Facebook, and YouTube to boost pre-launch engagement. I also developed presentations and schedules for design meetings, providing clients with clear campaign overviews. During client design meetings, I offered fresh ideas to foster creativity. Additionally, I led the team through weekly meetings with the Los Angeles office, promoting success through a collaborative and supportive approach.

20 Hanna Ave, Toronto, On

I crafted successful marketing strategies that benefited Indie88 and its clients, and I developed and executed numerous impactful digital media campaigns. During weekly marketing meetings, I pitched creative story and article concepts that resonated with our audience. I produced diverse digital content for Indie88's website, including event coverage, news articles, concert highlights, and music news. To ensure high-quality writing that upheld the brand's reputation, I conducted thorough research. I also skillfully utilized WordPress for both front-end and back-end article editing, ensuring our content was polished and professional.

Toronto, Canada Area

I wrote engaging articles tailored to the 18-28 age demographic, providing informative insights about Toronto. I managed and grew our Instagram account, successfully attracting an audience to both the profile and website. I edited and scheduled visual content across social media platforms like Facebook, Twitter, and Instagram, using tools like Hootsuite to streamline the process. As a representative for Narcity Media at events, I contributed to brainstorm meetings to enhance brand development. I also developed a deep understanding of social listening tools, social analytics, and platform-specific algorithms to optimize our engagement strategies.

Bachelor Of Arts - Ba, Media Production

Formally known as Ryerson University

High School Diploma