Carly Auerbach Email & Phone Number

Seattle, Washington, United States

Seattle, Washington, United States

Seattle, Washington, United States

Seattle, Washington, United States

• With downtime between graduation and full-time work, I started my own hand-made jewelry business• I design, source and construct every item myself, and manage marketing campaigns on my social media and (self-made) website• Ordering launched in Oct, website launched in Nov—in the first 4 months since launch: have done about $15,000 in revenue, 400+ units sold, 220+ orders, 2300+ site visits, 3.21% conversion rate

San Luis Obispo, California Area

• Simultaneously serve on the executive board as VP of Events as well as the Conference Director for our annual Defining Her Future (DHF) Conference• DHF is entirely student-run and brings in 500+ attendees annually including college students, faculty, community members, professionals, and 10 local high schools• Oversee annual conference budget of $26,000• Conducted all outreach & recruitment of keynote and breakout session speakers from Fortune 500 companies, as well as industry executives for the conference’s networking event• Interview all candidates and elect 25 women to serve on the conference committee

San Luis Obispo, California Area

• Recruit and coordinate the selection of high-impact, influential conference speakers• Coordinate and manage student interviews for the conference committee • Provide leadership to an organizing committee of 25 students

San Luis Obispo, California Area

• Working with attending companies/sponsors to ensure cohesive branding for event; Google, Oracle, Goldman Sachs, Deloitte, Stryker, and Stitch Fix• Increased registrants by over 300 compared to the previous year (from 400 to 700+)• Developing schedule and strategies for IMC campaign, on campus marketing events, classroom presentations, tabling, etc.• Working with on and off-campus media entities (Mustang News, KSBY, SLO Tribune) to ensure that conference is effectively advertised before and after the event• Planning and implementing digital advertising campaigns across avenues on campus as well as with Facebook AdsHighlighted Skills: Time Management, Brand Management, Content Marketing, Facebook Ads, A/B Testing, Public Relations, Interpersonal Communication, Professionalism

San Luis Obispo, California Area

• The storytellers of the Orfalea College of Business; serves as an official representative and leader of the college• Act as the face of Orfalea College of Business for all visiting prospective students, industry representatives, executives, and alumni• Delivers a personalized guest experience for every individual visiting the College. We take pride in conveying a glimpse into a genuine Orfalea College of Business experience and loves sharing inspirational stories of Cal Poly student achievement to all guests• Serves as liasion between external visitors, student body, and Orfalea College of Business staff, often having roundtables with the Dean's office for suggestions on new programs and initiatives to be adopted within collegeHighlighted Skills: Public Speaking, Group Development, Professionalism, Inclusivity, Culture Management

San Luis Obispo, California Area

• Elected to serve on our executive board for our chapter of over 230 members; oversee the Administrative Department• Oversees the functions and processes of the chapter as a whole; directs all chapter development programs; manages elections, transitions, and composites• Assists the President in her duties and serves as president in her absence

San Luis Obispo, California Area

• Oversees the chapter’s education department, specifically the academic endeavors and scholastic goals for the chapter as a whole each year• Implemented new programs to promote members’ professional development and academic success; including Linkedin & Resume workshops, major-specific networking, and tutoring resourcesHighlighted Skills: Group Development, Professional Development, Mentoring

San Luis Obispo, California Area

• Designed all major branding and apparel for sorority chapter• Created artwork; resource design, printing, and pricing with various companies to fill 250+ orders• Corresponded with Event Chairs about design/decor of annual events, with guest lists of 450+

Greater San Diego Area

• Completed a 12-week internship at MINDBODY's main Consumer Office in San Diego• Conducted a comprehensive 10-page social audit of our social media channels, with comparison to 8 our competitors. This was followed with a research-based list of recommendations for improvement areas and new strategies to adopt• Created a MINDBODY-branded Socia Media Best Practices Guide to be distributed to B2B customers based off of the key learnings from the aforementioned Social Audit and accompanying research• Recommended, implemented and onboarded team to new social media planning tool; recommended from prior experience using the platform• Liaised between the Content/Social Media team and the City Managers team to facilitate subtle rebranding of the 7 local Instagram pages under MINDBODY's main account, as well as provide targeted recommendations and support for local accounts' social initiatives• Assembled a content library of on-brand images uniquely for each local account + the main account to assist in rebranding the channels• Independently ran the @mindbody_boston, @mindbody_denver and @mindbody_losangeles Instagram accounts at variable periods throughout the summer. I was tasked with planning content, natively engaging and overall expanding reach. In each circumstance the following and engagement rate %'s increased while I managed it.• Worked collaboratively with the Creative Team to create in-house branded graphics for Instagram posts. Was responsible for formulating the strategy behind the initiative, as well as creating the moodboard and providing direction/feedback to the Creative Team on deliverables

Greater San Diego Area

• Managed SEO sweep of the new website to purge critical errors, metadata issues and redirect errors as well as increased optimization of existing pages• Tracked PPC spending and referral traffic on Google Analytics and pulled data for weekly/monthly reports• Led backlink campaign to increase rankings, brand awareness and organic traffic through other high-authority blogs, websites, Quora and Reddit• Produced keyword-ranking blogs for target audiences on pertinent industry topics• Assisted in the initial screen of over 250+ job applicants, as well as in interview and onboarding processes• Streamlined agile project management software; created general practices “playbook”Highlighted Skills: Content Marketing, SEO, Keyword Analysis, Markdown, Applicant ScreeningSoftware: Moz Pro, Facebook Analytics & Facebook Business Manager, Google Analytics, Statamic, JIRA, Confluence, Workable Recruiting

• Mentor freshmen with tailored support in transitioning to campus, integrating academic and social opportunities, and building community at Cal Poly• Demonstrate positive role-modeling, foster a sense of belonging, encourage academic and personal success, support in goal setting, assist in seeking leadership opportunitiesHighlighted Skills: Mentoring, Inclusivity, Interpersonal & Individualized Communication, Culture Management, Emotional Awareness

Greater San Diego Area

• Worked directly under the Marketing/Sales manager in reviewing and editing marketing materials• Corresponded between the Catering Department and Event Coordinator to help manage the schedule during events and coordinate operations between vendors and clients on-siteHighlighted Skills: Professionalism, Customer Service, Content Marketing, Time Management

Greater San Diego Area

• Trained by Forbes standards at the only triple five-star resort in California and TripAdvisor’s #1 Luxury Hotel in the U.S.• Served as a key reference point for communications with various levels of management during the Fairmont acquisition, to ensure a smooth transition while guests’ expectations and world-class standards were met in the Spa and Recreation departmentHighlighted Skills: Professionalism, Change Management, Customer Service

Coordinated posts across the company’s various social media platforms on behalf of several rock and roll personalities, with clients including John Lennon, KISS, Doobie Brothers, Chicago, etc.Highlighted Skills: Content Marketing, Brand Management

Bachelor'S Degree, Business Administration And Management, General

Activities and Societies: • Concentration: Marketing Management • Minors: Psychology, Integrated Marketing Communication • Orfalea College.

Italian, Local & International Business, Renaissance Art History

I studied abroad in Florence, Italy from September to December of 2018. My courses included Italian Language, The Business of Food, Family.

National Youth Leadership Forum

Activities and Societies:• Recipient of a scholarship for a week-long program at Berkeley in their Haas School of Business, focusing.

Education record

- AP (Advanced Placement): AP English Language & Composition, AP English Literature, AP World History, AP US History, AP Environmental.