VP, Volunteering

- Led client relationship on GNC account (Approx. $20M) and managed internal team. - Oversaw multiple account transitions and process implementation.- Created staffing analysis structure to use for account reviews and planning.

- Led new business & growth process for the company. - Helped assign client experience staffing for all new account wins based on client needs and budget (varied). - Created new processes for account management reviews and worked with the client experience team to find ongoing improvements needed. - Worked with the Design team on Known brand operations for the company.

Led strategic, creative and operational account integration for the New York Lottery account ($92M) across multiple McCann World Group agencies (McCann, UM, Momentum, MRM, Craft & Casanova).- Owned client relationship and helped with all planning business initiatives to effectively meet yearly sales goals for New York state (approx. $7.5B). - Managed all client operational financials including budgets, agency staffing & revenue management to ensure the account has a profitable margin on a yearly basis.- Continually developed processes for better agency integration and collaboration to best meet client needs. Based on the account success the 5 year contract was extended an additional year.- Oversaw all 360 campaign launches (20+) for various products in the New York Lottery portfolio to help drive maximum sales impact for each game supported.- Responsible for all digital engagements for the New York Lottery. Launched a new site, mobile app, social accounts and CRM program to better reach players and help modernize the New York Lottery’s perception in the marketplace.- Oversaw retail team and all retailer (approx. 18,000 in NY) pos & procurement needs. Helped optimize and simplify retail communication support to reduce costs (approx. $1M).- Promoted from VP, Account Director & Account Director.

Transferred back to NY from Digitas and stayed within Publicis Groupe focusing on digital & business development.- Responsible for digital growth on the existing global integrated AXA account for the US market. - Focused on developing team, project pipeline and account for AXA’s business shift to focus on direct to consumer.- Collaborated with multiple Publicis Groupe and client’s creative, media & research agencies for project initiatives.- Partnered with senior executives at Publicis on business planning for account and US market growth.

Transferred (1 year contract) to London office following Digitas & LBi merger to support inter-agency cultural integration.- Led Goodyear EMEA and Virgin Atlantic Airways (VAA) accounts - Responsibilities included team management, digital strategy, site development & optimization, SEO, mobile and content strategy.- Managed the VAA SEO team internally and grew the US market spend by 50%+ based on the UK success.- Led the development & release of the global VAA mobile app. Partnered with clients on roadmap planning for phase 2.- Responsible for Goodyear EMEA & VAA account forecasting, revenue targets & business planning.

Led the American Express, Global Merchant Interactive (GMI) business - Directed internal team across multiple capabilities (creative, media, project management, strategy & analytics) on projects and client needs for GMI.- Led a new collaborative client & agency working model for the global American Express Merchant Site redesign.- Organized and ran client workshops to gather requirements for the new American Express Merchant Site experience to create a three year roadmap plan.- Oversaw the creative development and launch of an online analytics data visualization tool (My business trends) for American Express small & medium businesses.- Managed cross-channel efforts and launch of a new product (Merchant Financing) that included brand positioning, marketing & communication strategy, site development, digital & social media, direct mail, email and print.- Promoted from Sr. Associate & Manager.

Responsible for all daily store communication from J.Crew Group to J.Crew, J.Crew Factory, Crewcuts & Madewell (250+ stores).- Partnered in the development and creation of all internal marketing and communication initiatives for J.Crew Group stores.- Collaborated with all departments at headquarters to ensure communication was clearly provided to all stores.- Provided oversight of content and navigation on the J.Crew Group intranet site for all stores to easily be able access the most recent and relevant content from headquarters.

Managed multiple digital media and strategic projects with internal team, clients, and co-branded publishers for the Cisco Systems account. - Worked with marketing, advertising, digital, media, and product placement clients on multiple projects.- Facilitated business and project discussions with global Ogilvy offices to ensure brand consistencies.

Supported the team and participated in all aspects of the E*Trade Financial account. - Responsible for all print efforts, from creative development to production.- Promoted from Account Coordinator.