I am a strategic marketing leader passionate about enhancing customer engagement, driving loyalty, and delivering measurable business results. Throughout my career, I've operated at the intersection of strategy, technology, and customer experience, consistently creating value by blending innovative marketing approaches with cutting-edge technologies.From creating advanced segmentation to real-time customer engagement, I've leveraged predictive modeling and data-driven strategies to foster customer growth and retention. My experience spans managing complex customer ecosystems and developing personalized communications for millions of customers across diverse industries.More recently, I've focused on using AI to drive personalization at scale, ensuring that each customer interaction is meaningful and adds value. My expertise covers ecommerce, full-funnel marketing, and omnichannel GTM strategies. Whether driving revenue growth for B2C brands or enhancing the B2B buyer journey, I understand the importance of integrating technology like CRM systems, predictive modeling, and AI to provide seamless, personalized customer experiences. My approach is always customer-centric, focusing on meaningful engagement and loyalty, backed by the power of data and technology.Skills: ABM strategies · analytics · AI/ML · B2C & B2B marketing · cross-functional leadership · content strategy · customer insights · customer segmentation · data-driven decision making · demand generation · lead generation · lifecycle marketing · marketing analytics · marketing automation · market segmentation · marketing strategy · performance marketing · problem solving · product marketing · relationship building · solutions/vertical marketing · strategic planning · team leadership · CRM tools · project managementMarketing Technology Experience: ►AI: GenAI, Machine Learning (ML), Predictive Modeling, LLM, RAG, Fine Tuning, Agents►Data Layer: Snowflake, Google BigQuery, Azure►Web Analytics & BI: Google Analytics/G4, SEMrush, Looker, Tableau, PowerBI►AdTech: Google AdWords, Bing Ads, Facebook/Instagram Ads, LinkedIn Ads, Google DSP, StackAdapt, The Trade Desk►Web Personalization: Optimize, Optimizely, Adobe Target, Certona►CDP: Optimove, Adobe CDP►Marketing Automation: SFMC, Responsys, Hubspot, Marketo, Pardot, Drift►Content Management: AEP, WordPress, Drupal ►Account Based Marketing: DemandBase, 6Sense►Data & List Management: LiveRamp, ZoomInfo, Data Axle, D&B, Acxiom, Experian, TransUnion►Project Management: Asana, Workfront, Jira, Wrike