Senior Director Of Tour Marketing
Current• Monitor team quality control, review work, troubleshoot, and provide feedback • Cultivate the career development of staff members• Develop and execute tour marketing plans in conjunction with artist management • Create and maintain relationships with external company partners to provide excellent client services• Work closely with Live Nation Media & Sponsorship to develop and fulfill tour sponsorship programs.• Analyze past purchaser data & use research tools to drive decisions & shape marketing strategy for tours• Manage marketing budgets for tours to achieve business objectives• Direct multiple teams to successfully execute campaigns• Manage external agency partners• Create national promotions and oversee local promotions, both in support of individual shows and the overall tour• Develop & execute media events and PR opportunities to support artist and tour• Mange the planning of tour specific digital media campaigns across multiple platforms• Develop social media campaigns and promotions to drive ticket sales, tour awareness and fan engagement.• Lead the development of tour assets including radio spots, TV spots, video ad units, static banner assets, social content, etc.