- Apple US strategy team- Work closely with Director, Associate Director, and Supervisor to implement strategic, high-impact campaigns across traditional media channels (TV, OOH, Print and Radio)- Collaborate with cross-functional agency teams including account, creative, traffic, and finance to ensure flawless execution of plans- Responsible for helping to train and manage workload of the Assistant Strategist and Strategist- Manage various weekly external reporting documents, internal workflows and daily client relations

- Apple US strategy team- Assist in the flow of client media-related issues based on changes in direction, goals and budgets- Help in maintaining budget control, ensuring proper execution of media plans and monitoring buys/schedules- Assist and deliver POVs on key client issues and opportunities- Compiled quarterly TV reports and worked cross-functionally to troubleshoot any discrepancies- Responsible for helping to train and manage workload of an Assistant Media Strategist- Managed several local campaign activations for Apple Pay by communicating daily client updates and ensuring communication across various teams

- Apple US strategy team- Worked with the Media Strategist on maintenance of traditional media plans- Assisted in maintaining communication with buying teams to ensure timely completion of deliverables and flawless execution of campaigns- Worked closely with the TV buying team and traffic team on a daily basis to ensure flawless execution of TV campaigns- Utilized research tools for research and planning- Assisted in maintaining budget updates and delivering updates to clients- Daily admin responsibilities including managing vendor relationships and room reservations- Direct client exposure including presenting POVs in person and over email

-Managed agency marketing efforts including strategic outreach and communication with potential clients-Participated in all RFP/Pitch teams-Assisted in the creation and organization of the agency holiday gift campaign-Tracked and analyzed the agency’s social media and email metrics-Account wins: Nekter and Honda/Acura Financial Services

-Researched potential new clients to pitch, and assisted in communicating with new clients-Created agendas, timelines and conference reports for both internal and client meetings-Performed administrative tasks and services to executives across multiple departments-Managed the new business spreadsheet for agency organization

Allied is a full-service integrated marketing agency specializing in delivering targeted programs on a local, regional or national basis focused on the entertainment industry and consumer brands. -Awarded First Place in Screen Gems nationwide intern contest for spearheading and developing events for “About Last Night”-Organized and managed promotional events at local establishments using discount incentives and social media outlets -Created original posters and flyers for distribution-Contributed promotional ideas to reach target audiences for filmsPresented and analyzed advanced movie screenings for demographic data/feedback

-Assisted in the management and execution of art shows -Created and analyzed social media content for maximum exposure-Provided daily administrative support to CEO and associates-Maintained and updated showroom-Directed incoming calls and greeted guests