Cate Vanasse Email & Phone Number

South Kingstown, RI, US

San Francisco, CA, US

Putting the spotlight on raving fans, bringing forth the voice of the customer- Relaunching online community- Leading customer advocacy and reference programs- Evolving customer advisory board program - Amplifying customer awards program

San Jose, CA, US

Promoted from Cisco Meraki role to lead team responsible for broader portfolio within Cisco. - Created and nurtured pipeline of Fortune 1000 customer references and evidence- Grew industry influencer program to nearly 400 active members created social content and providing feedback - Launched global customer advisory board program that pulled together.

San Francisco, California, US

Built out customer marketing function within an independent business unit of Cisco, led voice of customer, advocacy and lifecycle functions, hired a team of 8. - Launched Cisco Meraki's customer and partner advisory board- Built advocacy program that grew to over 1,000 happy customers - Increased operational efficiency of Executive Briefing Center.

Seattle, WA, US

• Led customer marketing team through the transformation from local, independent, support-minded marketing teams to a global revenue marketing organization. Responsible for improving the post-sale experience, customer.
• Transformed online community of 800 customers to a large community of 40K users with 24/7 support features and the first customer-facing knowledgebase
• Launched global customer advisory board that increased retention and earned a 97% customer satisfaction rating
• Created first global customer onboarding journey that accelerated speed to revenue and addressed key pain points in the customer lifecycle
• Developed global online review strategy and lifted scores by 60%
• Introduced global reference program including an internal reference library and process to quickly produce customer testimonials

New York, NY, US

• Developed regional customer marketing programs that increased engagement, energized advocates and retained customers.
• Developed awaken campaigns to improve customer data, increase opt-ins by14% and discover new contacts at existing accounts, campaigns improved client retention an upsell.
• Created award program that helped customers further their career, webinar featuring winners proved to the be the most effective demand event of the year.
• Led best practices content strategy and delivered webinars, special reports and blogs to attract new business, shorten the sales process and position Egencia as a thought leader, content was a top performer in email.

Seattle, WA, US

• Managed customer communications and developed content to accelerate ramp of new customers and build adoption throughout the lifecycle.
• Wrote and deployed all customer communications including product releases and newsletters.
• Developed a process to share visibility internally into what was being sent to customers that ensured audience was not fatigued.
• Launched resource center for three distinct customer audiences to increase adoption.

• Identified client base via self-conducted research and established viral marketing campaign to generate interest in programming tool.
• Secured 600 subscribers to evaluate product beta, located participants via web search, targeted outreach and forum participation
• Attracted 13K visitors to website via viral marketing strategy and no budget
• Solicited customer feedback via phone and email correspondence with industry thought leaders

Bachelor'S Degree

Exchange Year