Catherine Mcmanus Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Responsible for all external and internal communications efforts for McGraw Hill, including corporate social responsibility, media relations, brand marketing, internal communications, corporate social media and content marketing.

New York, Ny, Us

Responsible for corporate branding and marketing efforts to enhance and promote McGraw Hill's reputation and visibility worldwide, in addition to overseeing internal communications and corporate social responsibility. Oversaw development of new master brand strategy and identity for McGraw Hill in 2021, collaborating with agency partners and a cross-functional team of marketers and designers to reposition the McGraw Hill brand.Significantly increased impact of company’s corporate social responsibility efforts, launching a global giving campaign to support the needs of the communities McGraw Hill serves around the world.Successfully migrated the company’s decade-old intranet community to a new platform, overseeing site design, UX and content strategy, user testing and ongoing support and training to increase employee satisfaction and engagement.

Hartford, Connecticut, Us

Led Aetna’s enterprise brand content strategy, overseeing content development and amplification across paid, owned and earned channels. Developed Aetna’s first always-on enterprise-wide consumer content strategy in support of the new Aetna brand strategy and mission, aligning multiple stakeholders and lines of business to architect a fully integrated multimedia content marketing program to drive favorability for the Aetna brand. Launched and oversaw all content development for the primary digital destination for Aetna’s 2017 national advertising campaign, AetnaWeJoinYou.com, which drove a 2x increase in engagement, 10x increase in click-through rates and a 20-point lift in positive social sentiment for the Aetna brand. Led the successful integration of all AetnaWeJoinYou.com content to Aetna.com in 2018.Led a team of in-house writers, content strategists, social media content creators and multiple agency partners in the development of editorial, video and social content to support enterprise brand marketing efforts. Oversaw paid, owned and earned brand content amplification efforts, including native syndication, paid search and social media distribution. Led the development of national content partnerships with The New York Times, CNN and NBC to drive clinical thought-leadership and raise awareness for the Aetna Foundation’s local corporate social responsibility efforts.

New York, New York, Us

Developed Citi’s first global content marketing strategy for its Global Consumer Bank division, leading a team of content strategists and agency partners in multiple regions to develop a unified vision, framework and voice for content development worldwide. Was awarded the 2015 Citi “Leaders in Excellence” Award, an honor bestowed to the top-performing 1% of North America Consumer Bank employees, in recognition of efforts to launch and lead Citi’s global content strategy.Oversaw all paid, owned and earned content amplification tactics in the US, which drove double-digit increases in social engagement, newsletter click-through rates, conversion rates and on-site engagement.

New York, New York, Us

Served as CMO of Women & Co., Citi’s online personal finance resource for women. Responsible for editorial content development, web site design and user experience, in addition to all paid and earned amplification efforts. Significantly increased key traffic and engagement metrics, including double-digit increases in organic page views, social sharing and time spent on site. Led the content marketing strategy for Citi’s award-winning Connect: Professional Women’s Network, which became the largest, fastest growing and most engaged community of women on LinkedIn. Responsibilities included media and communications strategy, co-branded research, offline events, video extensions and influencer outreach to drive thought leadership and advocacy for the Citi brand. Developed editorial content partnerships with several major consumer media brands, which contributed to a 3x year-over-year increase in earned media for Citi branded content efforts.Spearheaded integrated content and social media campaigns to support major corporate-wide initiatives, including Citi’s sponsorship of the American Bankers Association’s Teach Children to Save Day.

Recognized as a “Champion of Change” by The White House for the creation of The Parenting Group’s Mom Congress on Education and Learning, a program developed to connect and celebrate parents working to improve schools in the U.S. Responsibilities included strategy and logistics for the annual Mom Congress conference in Washington, DC; the development of all online, social and print extensions for the program; and sales and marketing efforts to secure sponsorships for the campaign.Established partnerships with several national education and children’s advocacy organizations to generate brand awareness and drive promotion and sponsorship revenue for Parenting Group properties, including the U.S. Department of Education, UN Foundation, NBA, BlogHer, and NBC News Education Nation.

Positioned The Parenting Group as the leading resource for family-related news and information by developing communications strategies that consistently increased the number of earned media impressions for over nine years, significantly outnumbering key competitors every year.Acted as a spokesperson for The Parenting Group, communicating on behalf of the division on television, through media interviews, at conferences, seminars and events. Managed selection and media training of additional corporate spokespeople; acted as liaison between company representatives and media.

New York City, Ny, Us

Supervised staff of five publicists; responsible for management of all group projects and activities, from event coordination to national media campaigns.Led day-to-day efforts to build brand awareness for several of agency’s biggest clients, including several education and cause-related marketing initiatives.