Catherine Barnes Email & Phone Number

The name of the previous team evolved from 'Campaigns and Promotions' to 'Marketing Strategy' in September 2022.I continue to play an integral role in developing the strategy for our marketing program to maximize its value for our supplier partners and customers.- Play a strategic role in developing and executing marketing campaigns that align with Essendant’s value proposition. - Increased sales by 8.4% YoY for education vertical accounts through our 2024 Back-to-School Promotional Campaign.- Responsible for training cross-functional teams to maximize the understanding and ensure effective implementation of the marketing program.- Develop comprehensive marketing and communication plans in line with project strategies and goals.Manage the launch of product and service-oriented campaigns, ensuring messaging consistency with project objectives.

Assumed a more strategic role in developing and executing marketing campaigns.

Deerfield, Il

- Contributed to cross-functional collaboration efforts for implementing and executing integrated marketing campaigns. - Facilitated the creation of engaging content for various platforms to ensure brand consistency and relevance.- Collected and reviewed campaign metrics, identified opportunities for enhancement, prioritized actions, and directed the team on next steps and timing.

Deerfield, Il

-Transformed Essendant's product content, pricing, and inventory data from in-house information systems to customer environments, including web portals, templates, and other necessary tools.-Implemented quality control measures and tracking methods to ensure the completeness and quality of product content and images in accordance with customer requirements.-Interacted with key stakeholders in a professional and positive manner.

Fripp Island, Sc

-Planned, implemented, and evaluated two large special events on the island.-Organized and lead day to day recreation programs for the Activity Center.-Performed critical currency closing procedures on the daily business report.-Successfully solved problems with other interns and upper management.-Managed multiple projects and deadlines at one time.