Catherine Daniel Email & Phone Number

Greater Philadelphia Area

•Managed pharmaceutical product launches with $5+ million marketing budgets by developing scopes and estimates, building roadmaps and coordinating interdependencies of projects within launch programs•Planned departmental resourcing, created process improvements, managed project teams of 20+ people, led internal meetings and monitored budgets•Oversaw, guided and mentored a team of direct reports•Led digital and print projects including websites, emails, videos, augmented reality, print and conference collateral

Greater Seattle Area

• Oversaw and coordinated print and digital marketing projects for Amazon and Hyatt by developing SOW's and budgets, creating project documentation and schedules, assessing risks and managing oversight of work• Coordinated project resources and ensured team understood project parameters, including budgeted hours, schedules and responsibilities • Worked across multiple internal teams such as media buyers, targeting strategists, data analysts and print production• Improved project efficiencies in terms of reducing timelines and streamlining processes to increase company profit

Austin, Texas Area

• Ensured good relationships and grew advertising accounts with Citi, Best Buy, Chevron and Akamai• Ran global accounts with coordinators based out of Austin, Copenhagen and Singapore; developed workflow, asset management, and financial processes • Managed key print and digital advertising projects for Citi by creating briefs, estimates and schedules, coordinating project communications between departments, and installing check points to ensure quality of work• Led a team of account coordinators • Implemented Wunderman advertising workflow technology throughout client offices and conducted trainings • Worked with development team to enhance the toolset

Washington D.C. Metro Area

• Managed all incoming client and internal digital requests and oversaw their completion • Handled employees schedules in terms of time, tasks and overall workload of digital team• Balanced all ongoing projects, through Gantt charts and budgets to track success and ensure teams were properly resourced• Improved processes in the department to maximize efficiency, such as project management, time tracking and accounting• Led daily scrum in Agile environment and ensured projects remained on track; removed any impediments distracting the team• Communicated the department’s needs as a member of the Qorvis Staffing Committee

Washington D.C. Metro Area

• Conducted media relations on behalf of tech and educational companies and foreign governments• Developed targeted media visibility plans and social media strategies; employed the use of tracking dashboards and editorial/opportunity calendars• Crafted thought leadership and CSR opportunities, including proactive recommendations and research• Broke down complex subject matter into digestible talking points and message guides for industry leaders• Wrote and managed website content for various accounts built on Drupal and Wordpress platforms• Ran successful digital advertising campaigns to meet client-specified metrics• Shot and edited videos for clients and optimized for social media

Washington D.C. Metro Area

• Trafficked all online advertising campaigns for Weeklystandard.com and analyzed metrics for optimum performance • Created proposals and marketing materials• Wrote and served the weekly newsletter email in html to more than 30,000 subscribers • Developed and supervised the online merchandise store • Maintained social media presence through Facebook and YouTube • Coordinated with media for publicity appearances on stations such as MSNBC, Fox, NPR and the BBC• Assisted with the development of in-house advertisements and with the list rentals, print shops and creatives involved in direct mail campaigns • Managed VIP list delivery, complimentary subscriptions and customer complaints

Prague, The Capital, Czech Republic

• Designed English lesson plans for Czech business directors/professionals with an emphasis on business English• Led and coordinated groups throughout lessons • Incorporated client’s goals with needed language fundamentals and assessed progress