- Monitor and analyze DSP and UGC platform data to provide insights for sales and digital trends, supporting Columbia and Epic labels.- Analyze demographics and content performance to elevate digital marketing plans and content strategies, and support ex-US TikTok campaigns for artists such as Ella Langley, which amassed 1M impressions globally with 38% avg VTR.- Deliver assets to international territories for Spotify OOH billboards and coordinate artists’ subsequent social support on Meta platforms.- Coordinate international promotions with media partners and shows such as COLORS, BBC, and Holler for developing artists.- Collate weekly reports for team VPs including digital trends, sales, playlists, press, and radio for artists such as Tyla and Travis Scott.- Liaise with internal and external teams to maintain assets and campaign schedules, and update production and release changes. - Ingest new vendors, create POs, process invoices, and support team VP’s travel and expenses reports using Sony proprietary systems.

• Oversaw 30+ global markets across Europe, Latin, etc. by tracking artists’ charts and data weekly to support Columbia and Epic labels.• Managed music and visual production assets, and organized press and digital coverage for artists such as Blink 182, The Kid LAROI, etc. • Planned creative marketing campaigns to support new releases and touring by building social media momentum for artist Madison Beer.• Assisted weekly highlight reports to executives including PR, streaming, and more recap for artists such as Travis Scott, Madison Beer, etc.• Conducted digital media research on China’s social platforms and planned marketing strategies accordingly for artists Tyla and H3rizon.• Managed communication across teams to maintain release and event schedules. Updated touring calendars, and provided admin support.

- Planned, filmed, and supported content production of NYC-based emerging Asian artists such as Elle Shimada, Nathanie, and FiFi Zhang.- Coordinated with artists and partners to meet production and social media marketing needs, and maintained release schedules.- Operated global distribution for @homegrownmusicgarden live music channels across Instagram and YouTube, and supported the China team to grow its international influence, now reaching 125K+ followers in total on all platforms including Weibo, Bilibili, etc. - Analyzed content data and improved social media strategies through copywrites, playlists, and more to increase views and engagement.

- Executed target media research, and obtained and identified 70+ contacts on Copper CRM to establish PR relationships. - Pitched press releases and radio promotions for clients Future Static, Cillë, Port Authority Music Export, etc.- Supported A&R research of 150+ international artists for events such as Ireland Music Week, and Australia’s BIGSOUND.- Maintained client relationships by writing weekly marketing emails for See Tickets, blogs for the Port Authority Music Export Academy, and conducting research for The Right Productions. - Analyzed data and audited content performance to pair with client goals, improving social media strategies for Live Music Society.- Supported event productions, and assisted with speakers’ registrations, session schedules, etc. for the music conference NIVA 2023.

- Assisted in public relations and marketing projects, wrote and designed email blasts with Mail Chimp according to clients’ needs for album releases and artists’ promotions.- Edited graphics and performed over 180 content updates on the company’s Instagram and Facebook to establish the company's brand.- Researched theatrical and TV casting opportunities. Managed and pitched artists to production through Breakdown Express and email.

- Planned, pitched, and executed digital marketing campaigns for client Estee Lauder. Obtained over 35 million views on social media.- Oversaw the marketing for Estee Lauder’s travel retail by writing and translating advertising copy, TVC, and website. - Converted sales for Estee Lauder and Lab Series by planning, executing, and monitoring Social Livestreams.- Coordinated content proposal and collaborated with KOL, audited 20+ influencers’ content, and recapped engagement with data analysis.

- Scouted and connected with 120+ influencers on multiple social media. Facilitated contracts and conducted negotiations to 9 signings.- Collected original music from independent artists, communicated and recommended them to the A&R department, leading to the signing. - Planned and implemented new release promotions for artists on TikTok to increase streamings, obtaining over 2.89 million views in total.- Established business brand partnership with JBL, audited KOL’s brand content creation, and analyzed data to improve performance.