Own paid search & self service onsite display campaign implementation and optimization across multiple retailers. Manage and build relationships with vendors & clients.

Manage search and display advertising across multiple retailers for WKKellogg's Shopper. Daily optimizations to drive efficient spend towards KPIs. Utilizing Retail Media Networks like Walmart Connect, Sam's Club MAP, Criteo, Citrus, Instacart, and Doordash Ads. Partnering with technology platform CommerceIQ to deliver unique insights and data visualization for our clients.

Lead and managed the country's largest student-run advertising agency. Managed a board of 24 student leaders and an agency of around 100 up-and-coming advertising students, while we create amazing work for real-world clients. #workthatworksClients: Asics, Dunkin, Celebrity Cruises, Sallie Mae, CommCreative, Force of Nature, Good Dogg Seltzer, WICKED Protein, Infinity Hoops, Spiffy Bin, BU Provost's Office, and BU Athletics.

Managed 4 client teams and mentored 4 account executives towards building their client and account management skill sets.Clients: Celebrity Cruises, Formlabs, CommCreative & City of Chelsea.

CM471 & CM809Prof. Michelle SullivanAssociate Dean, Diversity, Equity and InclusionProfessor of the Practice

CM180: Understanding MediaDr. Michelle AmazeenHosted weekly office hours and reinforced concepts with undergraduate students.

Assisted the Media Strategy team on the Polaris account, primarily working on projects for Indian Motorcycle, Slingshot, as well as Boats & Snow divisions. Completed an independent in-depth Competitive analysis of Indian Motorcycle and Slingshot, including competitors' media spends, channel splits, and creative run. Collaborated with a national team of interns to complete a campaign including Creative, Strategy, Media, and Data & Analysis for the Under Armour client & Digitas team.

Led account management, social strategy, and content creation for Aguardente, a premier family owned restarant in Providence RI. Collaborated with designers, writers, and strategists to launch the restaurants digital properties including website, social channels, menu, online ordering, and online merchandise capabilities.Drove social growth from the ground up, averaging 650% monthly growth rate. Collaborated on Press Releases and helped organize publicity outreach. Social growth & PR placements allowed the restaurant to fully book dinner service on average 2 weeks ahead.

- After Q4 2020 marketing projects began, Q1 of 2021 showed 250% increase in pending sales- Schedule media plans and create/gather content for social media - Grew social media audience 25% in Q1 of 2021- Manage social media and marketing collateral for listing launches, including brochures, static social, and video for social- Development and execution of direct mail strategy and content- Member of the Compass Content Council, where I advise and reform the national content rollout on Compass' Marketing Center

Works on creating marketing materials such as flyers for listings, brochures for services, and marketing presentations for potential clients. Manages events such as annual client holiday party. Primary Staging assistant for new and upcoming listings.

Responsible for planning and scheduling monthly social media calendars across all BU MET social channels. Create content for Facebook, Instagram, and Twitter posts. Assist on adhoc marketing tasks, as well as participate in video shoots for content creation alongside video editors and the senior digital & social content creator.

CLIENTS: Pardee School of Global Studies at Boston University, Wayfair AdLab is the country’s largest student-run agency, operating out of the College of Communication at Boston University.We’re the future of advertising, providing clients with innovative creations that cut through the noise. Our undergraduate and graduate students work together to blend their creativity and strategic insights on projects that drive business results. Under the guidance of industry-veteran faculty advisors, we create work that’s meaningful. Work that drives business results. Work that gets people talking. Work that works.This is AdLab.

Assisted Media Planners on adhoc tasks, producing the weekly newsletter, and shadowing various media experts. Created competitive reports and conducted post campaign analyses. Pulled market data using Nielsen and Publicis technology.

My responsibilities include creating website, blog, and social media content, as well as drafting content and managing contact data for email and mail marketing campaigns. I also support the business development team's research to identify prospective new business. Lastly, I assist and consult members of the marketing team, and independently complete assigned ad hoc marketing projects.