Chad Every Email & Phone Number

Hamilton, On, Ca

Hamilton, Ontario, Canada

Toronto, Ontario, Canada

• Builds commercially focused e-commerce programs and marketing strategies on Shopify, preparing comprehensive plans and implementing improvements to drive sales and market share• Structures and execute promotions with suppliers to dovetail into product releases, launches and webinars• Evaluates user experience on all e-commerce site(s) through KPI analysis. Continuously implement improvements.• Manages an annual $240,000 Google Ad budget• Provides weekly, monthly, and yearly managerial reporting on CNC Shop, including Google Analytics, email blast results, other promotion results, SEO, Google Ads, Google Shopping, etc.

Toronto, Ontario, Canada

• Managed the Canadian division of multiple beer and spirits accounts through trade marketing assets and purchase window planning and execution.• Extensive stakeholder engagement, report and margin analysis, forecasting, domestic and international sourcing for soft and hard goods, and buying.• Demonstrated strong knowledge of brand guidelines and responsible for acting as a brand guardian for trade marketing developments across all Canadian markets.• Liaised with key decision makers to achieve project management and marketing objectives.• Solely responsible for all aspects of sourcing and production with domestic and international suppliers on behalf of valued clients.• Built relationships with vendors to ensure quality assurance and maintain timely delivery schedules.

Tampa/St. Petersburg, Florida Area

• Oversaw five B2C Shopify stores and three custom-built B2B InnerWorkings e-stores. This includes product photography coordination, re-skinning, product launches, sale activations, trend analysis, and forecasting.• Managed production for a high volume of complex and diverse product categories including branded merchandise, gift cards, and direct mail.• Responsible for generating reports and managing projects relating to aged inventory, address warehouse stock discrepancies, and inbound shipments for inventory.• Created strong relationships with suppliers, internal team members, and external stakeholders to ensure timely delivery of projects with competitive pricing.

Tampa/St. Petersburg, Florida Area

• Developed relationships with inbound and outbound textile screen printing and embroidery clients, including well-known and up-and-coming musicians, life style brands, and content creators.• Performed extensive analysis of potential clients’ Spotify rankings, tour schedules, and social media engagements.• Consulted with client representatives on garment selection, screen printing methods, production lead times, overseas sourcing projects, and general best practices for textiles.• Partnered with major retailers Forever 21 and Urban Outfitters to get clients into flagship stores.• Facilitated and managed price negotiation, onsite visits, performance measurement, and order placement of all textile, screen printing, and embroidery vendors.

Oldsmar, Fl

• Liaised with Billboard charting and Grammy winning musicians regarding best practices for their ecommerce platforms such as Shopify and Amazon FBA.• Developed product lines for both tour and online merchandise.• Forecasted and planned merchandise for over 20 national and international tours.

Saint Petersburg, Florida

• Worked closely with clients to create trade marketing products that would enhance brand recognition.• Led regular sales presentations for a wide range of prospective clients.• Generated sales leads through a variety of channels, garnering a roster of over 30 Florida-based clients in less than a year.

Vinton, Ia

• Facilitated multi-organization, nonprofit projects across several states and throughout the Midwest.• Collaborated with project sponsors to create project goals, organize logistics and ensure successful project completion.• Oversaw a team of seven individuals as part of a residential community service program that focuses on addressing critical needs in urban and rural communities, including promoting education awareness and environmental stewardship.

Certificate, E-Commerce And Online Business Management

Bachelor Of Arts, Communication