Chad Every Email & Phone Number

Hamilton, Ontario, Canada

Toronto, Ontario, Canada

• Builds commercially focused e-commerce programs and marketing strategies on Shopify, preparing comprehensive plans and implementing improvements to drive sales and market share
• Structures and execute promotions with suppliers to dovetail into product releases, launches and webinars
• Evaluates user experience on all e-commerce site(s) through KPI analysis. Continuously implement improvements.
• Manages an annual $240,000 Google Ad budget
• Provides weekly, monthly, and yearly managerial reporting on CNC Shop, including Google Analytics, email blast results, other promotion results, SEO, Google Ads, Google Shopping, etc.

Toronto, Ontario, Canada

• Managed the Canadian division of multiple beer and spirits accounts through trade marketing assets and purchase window planning and execution.
• Extensive stakeholder engagement, report and margin analysis, forecasting, domestic and international sourcing for soft and hard goods, and buying.
• Demonstrated strong knowledge of brand guidelines and responsible for acting as a brand guardian for trade marketing developments across all Canadian markets.
• Liaised with key decision makers to achieve project management and marketing objectives.
• Solely responsible for all aspects of sourcing and production with domestic and international suppliers on behalf of valued clients.
• Built relationships with vendors to ensure quality assurance and maintain timely delivery schedules.

Tampa/St. Petersburg, Florida Area

• Oversaw five B2C Shopify stores and three custom-built B2B InnerWorkings e-stores. This includes product photography coordination, re-skinning, product launches, sale activations, trend analysis, and forecasting.
• Managed production for a high volume of complex and diverse product categories including branded merchandise, gift cards, and direct mail.
• Responsible for generating reports and managing projects relating to aged inventory, address warehouse stock discrepancies, and inbound shipments for inventory.
• Created strong relationships with suppliers, internal team members, and external stakeholders to ensure timely delivery of projects with competitive pricing.

Tampa/St. Petersburg, Florida Area

• Developed relationships with inbound and outbound textile screen printing and embroidery clients, including well-known and up-and-coming musicians, life style brands, and content creators.
• Performed extensive analysis of potential clients’ Spotify rankings, tour schedules, and social media engagements.
• Consulted with client representatives on garment selection, screen printing methods, production lead times, overseas sourcing projects, and general best practices for textiles.
• Partnered with major retailers Forever 21 and Urban Outfitters to get clients into flagship stores.
• Facilitated and managed price negotiation, onsite visits, performance measurement, and order placement of all textile, screen printing, and embroidery vendors.

Oldsmar, FL

• Liaised with Billboard charting and Grammy winning musicians regarding best practices for their ecommerce platforms such as Shopify and Amazon FBA.
• Developed product lines for both tour and online merchandise.
• Forecasted and planned merchandise for over 20 national and international tours.

Saint Petersburg, Florida

• Worked closely with clients to create trade marketing products that would enhance brand recognition.
• Led regular sales presentations for a wide range of prospective clients.
• Generated sales leads through a variety of channels, garnering a roster of over 30 Florida-based clients in less than a year.

Vinton, IA

• Facilitated multi-organization, nonprofit projects across several states and throughout the Midwest.
• Collaborated with project sponsors to create project goals, organize logistics and ensure successful project completion.
• Oversaw a team of seven individuals as part of a residential community service program that focuses on addressing critical needs in urban and rural communities, including promoting education awareness and environmental.

Certificate, E-Commerce And Online Business Management

Bachelor Of Arts, Communication