Chad Smith Email & Phone Number

Nashville, Tennessee

Served as a senior team member within a full-service marketing agency.Each day I helped a diverse list of B2B and B2C clients solve their most complexbusiness challenges, up and down the marketing and sales funnel. I split my timebetween leading accounts, serving in a cross-agency brand planning role, and drivingnew business efforts.Leading clients in: Healthcare, Banking/Finance, Education, Technology, and Non-Profit

Woburn, Ma

I served as a senior strategist and marketing director within a direct-to-consumer life insurance company. My primary missions were to boost national brand awareness and increase acquisition of new policies across a spectrum of channels and personas. In serving these missions, I led the development and performance tracking for projects combining any one or more of the following: web, PPC, content marketing, social, print, display, remarketing, OLV, email, outdoor, CRM, and more.I am a quick thinker who uses a unique mix of both right and left brain strengths. In this role I honed my right brain skills as a thoughtful researcher/planner of multi-touch, segmented audience campaigns. Then I let my left brain take over in building data analysis, measurement and reporting frameworks.

Acted as a board member and team leader. As the VP of Programming, I was tasked with managing a team of volunteers charged with planning and promoting various marketing training and networking events. As a board member I played a key role in the collaboration of the organization's strategies spanning technology, CRM, new member growth, email, retention, event planning, speaker/expert outreach, budget and more.

Boston, Massachusetts, United States

Key Clients Included: Beth Israel Deaconess Medical Center, Joslin Diabetes Center, McLean Behavioral Health, and Savings Bank Life Insurance. While at CommCreative, I managed a wide range of marketing, advertising, and promotional efforts for a list of the agency's high tech, health care, bio, and consumer clients. Here, I excelled in competitive/market analysis, multi-channel brand strategy and advertising project management. As a full-service agency, I led or assisted in a wide range of key agency campaigns and built a portfolio of experience that spans print, OLV, web, social, SEM, PPC, outdoor and more. During my tenure, I held a key, client and account leadership role within the agency - both as an active planner and presenter of new business initiatives, and as a senior-level account manager charged with leading and growing existing client business. Whether it was account strategy, operational improvements, campaign management, client meetings, ROI measurement/reporting, or fixing the copy machine; I was an integral part of achieving the objective.

While at A&G, I managed and/or facilitated all marketing, advertising and promotional efforts for one of the agency's largest and longest standing clients. During my time at A&G, I focused primarily on interactive strategy and analysis but also worked on print, video/tv, radio and a list of other projects. I acted as a daily client contact and served as a key liaison between my teams and a team of clients. I worked closely with creative, media, interactive and analytics teams, providing insight and resources essential to optimizing campaigns and exceeding set ROI goals. I developed strategic plans, wrote and presented creative and client briefs, managed project budgets and audited campaign effectiveness. I enjoyed working with and next to some very impressive marketing minds who helped me sharpen my skills as a creative marketing professional.

Planned and managed integrated marketing communication efforts for a wide range of B-to-B and consumer clients. Highly focused on all things interactive, including, large-scale web development, Microsites, wireframes, content strategy, Flash, 3rd-party software integration, games, E-mails and multimedia/video.Acted as the primary client contact for a comprehensive list of clients, always playing a key role in both the creative and strategic process of the agency. Managed AAE, directed designers, copywriters and programmers and reported to senior staff.

Played an integral role in the daily operation of a full-service marketing research facility, assisting a wide range of consumer and B-to-B clients in attempts to discover "hidden gems" of consumer insight.I moderated focus groups, administered surveys, recruited respondents and helped client marketing teams and agency planners.

Ms Advertising, Marketing Strategy And Advertising

Activities and Societies: Boston University Ad Lab During my time at BU, I worked two terms at a full-service, student-run ad agency.

Ba Marketing, Marketing And Graphic Design

Activities and Societies: Junior Chamber of Commerce Toward the end of my BA degree, I was chosen by the college for a highly coveted.