* Supervising the Client Servicing, Media buying, and Media operations* Media planning and campaign execution across the digital platform which includes SEM, Display, Mobile, Adwords EDM, SMS marketing.* Understanding the brand and campaign requirement. Advertise the product or brand using the different digital vehicles. * Campaign reporting, analysis and optimization.* Managing and utilization of large media budgets.* Briefing team on creative. Handling and delivering creative requirements. * Understanding and delivering any technical or development needs for the campaign or clients. This includes designing landing pages, data capturing, LMS integration and various others.* Maintain client and publishers relationship

Campaign Management:• Getting the details and assets from the sales team.• Buying inventory from publisher and negotiation.• Single point of contact for all the setup the campaigns and take the campaign live through “Mocean” ad server.• Framing timelines and designing work flow to complete all the Campaigns in time.• Working as a Quality analyst for Account management team.• Segmenting and retargeting the campaigns for better results.• Reporting and monitoring of campaigns and sharing updated reports with the client / agencies.• Preparing Profitability Report, Campaign analysis report and Campaign sheets.Operations:• Reviewing the assets given by the client and ensuring everything is perfect to run.• Testing and Implementation of various pixels and trackers.• Ensuring the setup into various ad-servers.• Testing the delivery at initial course of time and monitoring campaigns.• Ensuring campaigns are timely delivered and optimized.• Testing and implementation of Download Trackers.• Coordinate the Sales and Ad Ops Team to handle inventory issues.

Around 4 year 8 months of experience as an online operations, Billing & Campaign Management with GroupM Media Pvt Limited. Worked for GroupM divisions like Mindshare Interaction, Maxus Interaction, MEC Interaction and Motivator Interaction.Campaign Management and Operations:• Getting the Plan and Campaign Details form the Business Team for all campaigns.• Preparing and filing of estimates, release orders for all campaigns.• Buying inventory from publisher and negotiation.• Getting the Assets from Client.• Campaign management and co-ordinate with client, publishers and creative agencies. • Implementing the plan and taking the campaign live.• DFA and Media mind trafficking for all Campaigns. • Coordinate with Business team and publisher to handle inventory issues• Ensuring campaigns are timely delivered and optimized.• Reporting and monitoring of campaigns and sharing updated reports with the clients across divisions.• Campaign analysis on weekly, monthly, quarterly and yearly basis.• Preparing and filing of all billing instructions, invoices.• Payment Follow-up with the client and publishers on the above.• Maintaining the Revenue Reports and sharing with across divisions.

Over 18 Months of experience as an Assistant Accountant and Audit Executive for A.R.Vishanath & Company.