Responsible for brand management, trademark licensing and graphic design for the University Advancement, Marketing Communications and Athletics groups within CSUB. Manages daily communications with university management, vendors, retailers, the licensing agency representatives, faculty, staff and students regarding programs, processes and compliance. Reviews and approves all artwork submitted for licensed merchandise. Partners with the licensing agency to maintain program’s status as a successful, innovative, advancing, and emerging institution. Develops new and creative avenues to market university and athletics brands through its logos and trademarks to increase royalty revenue. Ensures vendor compliance with the university trademark use requirements. Provides education and licensing guidance to internal campus groups and departments and advises departments on licensing issues and trademark matters.

Creative direction, art direction, graphic design and illustration for a wide variety of local and global clients. Specializing in developing creative communication means, including but not limited to: advertising, branding, identity/logo development, direct mail, illustration, marketing collateral, website, user interface, interactive design, trade show and event design, product branding/identity, packaging, poster design and video production/animation. Creative writing for collateral, advertising, internal/external communications. Involves meeting with clients to discuss communication needs, key messages, business objectives, creative and marketing strategies, communicative means and the entire creative process, taking projects from concept to completion.

Hired to lead the transition from PPM Energy to Iberdrola Renewables, a new brand launched in March of 2008, and the first introduction of an Iberdrola company to the U.S. market. Responsible for branded “day one” activities – everything from the launch of a new website to print materials, employee education and giveaways, customer communications, project site and vehicle signage, employee uniforms, marketing collateral, electronic templates and more. Digested the brand standards in days and took charge of organization, design and production of all brand-related communications efforts and materials. Developed tools and processes to facilitate brand consistency such as an online promotional products store, stationery ordering system, photo/video library and more. Lead a third-party conducted brand study in 2010 to determine the state of the brand after two years in the market and used the results to drive future goals and objectives. Worked with brand colleagues in Spain and the UK to ensure consistency and build global brand tools and templates. Continue to lead the U.S. Renewables business as brand champion. Currently leading the Renewables business through another full brand transition from Iberdrola Renewables to Avangrid Renewables. Also supporting former Iberdrola USA colleagues with the acquisition of UIL and its U.S. subsidiaries and helping those companies transition to the AVANGRID brand.

Responsible for the creation and implementation of an entirely new international brand and identity program for Clipper Windpower. This included everything from logo creation, brand guidelines, implementation, training and programs for success. Involved in everything image-related for the company, both internal and external, including advertising, marketing materials, annual reports, collateral, website, intranet, employee communications, video, direct mail, promotional items, tradeshow presence and more. Assisted the global manager of marketing communications with go-to-market messaging, copy writing, advertising, strategic planning, global budgets, marketing plans, user interface design, illustration and more. Supervised numerous outside vendors, organized photo and video shoots and managed a full-time web designer and other administrative help.

Lead two corporate brand transitions – from Zond, Inc. to Enron Wind Corp. in1998 and Enron Wind Corp. to General Electric in 1993. Involved in virtually every aspect of communications for Zond, Enron Wind Corp. and GE Energy – a global wind company with over 1,700 employees. This included art direction, brand management and graphic design for marketing materials, collateral, website, intranet, employee communications, video, advertising, direct mail, promotional items and more. Assisted the global manager of communications with messaging, copy writing, advertising, brand management, strategic planning, marketing plans, global budget, user interface design, illustration and more. Supervised the corporate photographer, web designer, administrative help and outside vendors.

Designed and created graphics / illustrations for the K.C. Superintendent of Schools web sites, various print materials, instructional videos, and television production sets. Included two and three dimensional design/illustration, animation and graphics for broadcast television and video.

Created graphic design and illustration for a variety of communication pieces. Work variety included ad design, annual reports, brochures, copy writing, corporate identity, poster design, publication design, typography design, website development, traditional and digital illustration. Responsible for all steps of design, illustration and production – from initial concepts, to digital pre-press, to offset press checks.