Chi Pham
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Chi Pham Email & Phone Number

Brand.com and Socom Channel at Obagi
Location: Ho Chi Minh City, Viet Nam 10 work roles 2 schools
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✓ Verified August 2026 3 data sources Profile completeness 86%

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Current company
Role
Brand.com and Socom Channel
Location
Ho Chi Minh City, Viet Nam
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Who is Chi Pham? Overview

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Chi Pham is listed as Brand.com and Socom Channel at Obagi, a with 457 employees, based in Ho Chi Minh City, Viet Nam. AeroLeads shows a matched LinkedIn profile for Chi Pham.

Chi Pham previously worked as Brand.com at Obagi and Product Ops Lead at Shopee. Chi Pham holds Master Of Business Administration (M.B.A.), 3.85/4 from Arkansas State University.

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Obagi

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About Chi Pham

With a focus on digitalizing the customer experience, my role at Obagi centers around transforming our e-commerce presence and establishing Obagi as a dermatological authority. Managing three sub-functions, I oversee our E-store development, customer service excellence, and growth strategies, including CRM tools and SEO/SEM management. This involves integrating third-party solutions, optimizing our Shopify platform, and developing promotion strategies with P&L oversight.My previous tenure at Shopee as Product Ops Lead and Product Marketing Manager honed my skills in feature quality assurance, health monitoring, and market strategy. We enabled seamless feature releases and adoption, ensuring the tech and business sides were in sync. My team and I partnered closely with technical teams for troubleshooting, root cause analysis, and proposing interim solutions, contributing to Shopee's product excellence and market position.

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Obagi
Obagi
Brand.com and Socom Channel
Ho Chi Minh City, VN
Website
Employees
457
AeroLeads page
10 roles

Chi Pham work experience

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Brand.Com And Socom Channel

Ho Chi Minh City, Vn

Brand.Com

Current

Ho Chi Minh City, Vietnam

Team Vision:Digitalize customer experience & become a trusted source of dermatogolical information for customers & dermatologists.Manage 3 sub teams: E-store, CS & Growth1. E-store & Socom- Develops and executes promotion strategy (PnL Monitoring)- Monitors website performance and customer satisfaction- Integration w 3rd party- Shopify best practices2. CS team:- Establish strong relationships with customers through friendly and personalized interactions.-… Show more Team Vision:Digitalize customer experience & become a trusted source of dermatogolical information for customers & dermatologists.Manage 3 sub teams: E-store, CS & Growth1. E-store & Socom- Develops and executes promotion strategy (PnL Monitoring)- Monitors website performance and customer satisfaction- Integration w 3rd party- Shopify best practices2. CS team:- Establish strong relationships with customers through friendly and personalized interactions.- Address customer inquiries and resolve issues promptly.- Collect customer feedback to improve products, services, and processes.- Outbound Sales and Upselling for brand.com & socom3. Growth:- CRM tool, SEO & SEM management- SEO/SEM strategy & driving online traffic- User Engagement & retention via personalized communication campaigns based on customer behavior and preferences.- Customer Acquisition via user segmentation & targeted campaigns- Analyze CRM data to identify trends, opportunities, and areas for improvement. Show less

Sep 2024 - Present

Product Ops Lead

Vietnam

A new team within Shopee Product with mission to ensure smooth feature release & adoption.Manage a team of 10 with focusing on Feature Quality & Health Monitoring1. Feature Quality:- Testing owner i.e UAT & Live Test initiators & configurators & coordinator w business for test case collections & ensure appropriate feature logic- Coordinator w Product MKT for feature education- Testing issue handling2. Feature & App Health Monitoring:- Issue collectors &… Show more A new team within Shopee Product with mission to ensure smooth feature release & adoption.Manage a team of 10 with focusing on Feature Quality & Health Monitoring1. Feature Quality:- Testing owner i.e UAT & Live Test initiators & configurators & coordinator w business for test case collections & ensure appropriate feature logic- Coordinator w Product MKT for feature education- Testing issue handling2. Feature & App Health Monitoring:- Issue collectors & troubleshooting: aware of feature logic to classify if issue is logic or non-logic related; initial diagnostics for troubleshooting- Following up w tech teams for root causes & fixing issue- Mitigation plan or temporary solution proposal while pending for issue fixing- Communication w business stakeholders for issue alert.- Logic validation Show less

Jul 2024 - Sep 2024

Product Marketing Manager

Ho Chi Minh City, Vietnam

Former known as Seller Marketing Feature team1. Mission: Product Marketing team will act as a connector between Business Product Management (BPM) and Business Stakeholders to close the gap between business needs & product development/improvement by enhancing the demand/adoption both internally & externally for features launching or improvements via Feature Education (Content creation & Channel management) & Feature Performance (Positioning & Strategy), collecting business feedbacks &… Show more Former known as Seller Marketing Feature team1. Mission: Product Marketing team will act as a connector between Business Product Management (BPM) and Business Stakeholders to close the gap between business needs & product development/improvement by enhancing the demand/adoption both internally & externally for features launching or improvements via Feature Education (Content creation & Channel management) & Feature Performance (Positioning & Strategy), collecting business feedbacks & sharing with BPM.2. Scope of work:2.1. Monitoring Feature Education (Content Creation & Channel management)- Enable/enhance feature adoption with messaging & content- Internal & External education materials for features- Understand user personas & journey; competitor/peer/partner performance & be aware of market trends- Content creation & channel management for performance optimization- Partner/collaborator with BPM on visions, roadmaps & feature launching/improvement to prepare for rollout communication plan2.2.Managing Feature Performance (Feature Positioning & Release Strategy)- Utilize business knowledge & analysis for feature positioning validation- Feature Performance Tracking- Support business stakeholders i.e campaigns, marketing, BD with strategic inputs Show less

Aug 2020 - Sep 2024

Data & Strategic Planning Lead - New Seller Flow

Ho Chi Minh City, Vietnam

Managed E2E planning &performance for NSF team- Created & monitored performance dashboard, reports & analysis of sellers during incubation phase- Used analysis, data & survey for seller & category management insights- Coordinated with related team for strategic planning & KPI.

May 2023 - Aug 2023

Business Intelligence Lead- Pmo Ops

- Built BI team of 3- Responsible for data analysis for all sub teams in Projects Management Group Team (Campaign Ops, Promotion & CB Ops)- Business performance analysis & management including data visualization, creating dashboard & report using Lumous or Google Data Studio.- Used analysis and data to foster company's potential revenue, solve business concerns and drive business optimization.- Coordinated with related teams for ad hoc projects (building model or creating new… Show more - Built BI team of 3- Responsible for data analysis for all sub teams in Projects Management Group Team (Campaign Ops, Promotion & CB Ops)- Business performance analysis & management including data visualization, creating dashboard & report using Lumous or Google Data Studio.- Used analysis and data to foster company's potential revenue, solve business concerns and drive business optimization.- Coordinated with related teams for ad hoc projects (building model or creating new working process for business optimization). Show less

May 2019 - Aug 2020

Business Analyst

- Planned on new product features given by market insights and data to foster users' experience & company's potential revenue- Business performance analysis & management including data visualization, dashboard & report.- Coordinated with outsourced telemarketing sale team (daily/monthly performance & resources)& other functional teams(Design, Finance, Content & Marketing)for Business initiatives & monetization.

Jun 2017 - May 2019

Graduate Assistant At Economic And Finance Department, College Of Business

Jonesboro, Arkansas Area

May 2013 - Aug 2014

Project Assistant For Inclusive Business Project

Snv

Hanoi, Vietnam

Jun 2011 - Dec 2011
Team & coworkers

Colleagues at Obagi

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2 education records

Chi Pham education

Master Of Business Administration (M.B.A.), 3.85/4

Arkansas State University

Activities and Societies: Member of Graduate Association of Business Students, College of Business Volunteer at Blood Drive Donation.

Ba, Finance And Banking, 3.31/4

Hanoi University

Activities and Societies: Event holder for Mr. & Mrs. FSD

FAQ

Frequently asked questions about Chi Pham

Quick answers generated from the profile data available on this page.

What company does Chi Pham work for?

Chi Pham works for Obagi.

What is Chi Pham's role at Obagi?

Chi Pham is listed as Brand.com and Socom Channel at Obagi.

Where is Chi Pham based?

Chi Pham is based in Ho Chi Minh City, Viet Nam while working with Obagi.

What companies has Chi Pham worked for?

Chi Pham has worked for Obagi, Shopee, Chợ Tốt, Arkansas State University, and St. Bernards Healthcare.

Who are Chi Pham's colleagues at Obagi?

Chi Pham's colleagues at Obagi include Ayman Mansour, Aliaa Fawzi, Scott Mortensen, Dina G, and Paula Dennett-Ross.

How can I contact Chi Pham?

You can use AeroLeads to view verified contact signals for Chi Pham at Obagi, including work email, phone, and LinkedIn data when available.

What schools did Chi Pham attend?

Chi Pham holds Master Of Business Administration (M.B.A.), 3.85/4 from Arkansas State University.

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