Chris Danforth Email & Phone Number

Leavenworth, WA

• Developed and managed the overall marketing strategies and campaigns for the resort with the resort leadership team and business units to create programs that supported the resort’s mission statement and drove business.
• Developed and directed the resort marketing team, responsible for defining and communicating the resort brand positioning & attributes in the marketplace, producing all assets needed for the resort’s brand marketing.
• Guided the Products Team responsible for delivering the strategy, revenue goals and visitation targets for resort lines of business, including season passes, lift tickets, ski school, rentals, summer activities, and.
• Developed specific plans and strategies to deliver the resort’s summer visitation and revenue goals and targets.
• Managed communication to and relationships with key community constituencies. This included representing the resort with third party community stakeholders and organizations to drive visitation to the region through.
• Managed relationships with creative agency partners, contractors, content-producing networks, and other key vendors.

Killington, VT

• Managed multiple aspects of Killington Resort’s marketing efforts including paid media campaigns, web site, relationship marketing, PR/Communications, social media, merchandising, graphic design, copy writing.
• Created and executed budget, brand strategy and marketing plans for Killington and Pico Mountain Resorts.
• Executed merchandising plan across entire resort that includes digital sign players, pole banners, wind blades, signs and print collateral.
• Researched and developed new marketing programs that target market trends and consumer habits.
• Responsible for Advertising plan that includes magazine, newspaper, radio, TV, on-line banner and paid search.
• Managed the production of print collateral including trail maps, brochures, advertisements and guest guides.

Copper Mountain, Colorado

• Managed the Intrawest Colorado Creative Services team that provided graphic design support to the sales and marketing teams at Winter Park and Copper Mountain Resorts as well as the Intrawest Colorado sales team.
• Implemented a new design process management system that improved quality, on-time delivery, communication,accountability and reporting.
• Maintained the brand standards of all design projects including brochures, maps, web sites, e-mails, direct mail, advertisingand merchandising.
• Responsible for print vendor relationships including quoting, prepress and press checking.
• Managed relationships with marketing managers at the resorts to provide assistance with creative briefs, project schedulingand the proof process.