Chris Mitchell Email & Phone Number

Ontario, Canada

-Responsible for growing current Hospital, large Integrative Clinic Network, and Strategic Partner account growth-Outbound sales development to new and large health systems and multi-clinic accountsProvided demos of Fullscript’s platform and new features available to the clientsScheduled regular monthly meetings to discuss account sales performance to find.

Toronto, Canada Area

-Responsible for Fullscript’s two largest accounts ($1.5-$3M)-Provided demos of Fullscript’s platform and new features available to the practitioners-Scheduled regular monthly meetings to discuss account sales performance to find areas for improvement and growth opportunities-Developed relationships with Tier 1 (KOL) Integrative Medicine practitioners.

• Responsible for new business opportunities and strategic initiatives for Spartan’s rapid sample-to-result genetic testing platform
• Responsible for strategic partnerships and new product and market development (custom assay development)
• Act as a consultant to clinicians in clinical/operational workflow optimization and clinical trial recruitment optimization
• Build and maintain close working relationship with Pharma partners
• Develop neurologist KOL relationships in the US and Canada
• Create awareness of Spartan’s technology by exhibiting and attending various tradeshows and conferences

• Responsible for direct sales of point-of-care medical device platform for DNA diagnostics, mainly in US (Midwest & Northeast), with some responsibility for GTA private clinics
• Acted as a consultant to physicians (Cardiologists & Neurologists) interested in Genetic Personalized Medicine
• Built and maintained close working relationship with physicians and lab personnel (clinical and research)
• Grew customer base by introducing Spartan technology (pharmacogenetic testing) to hospitals through prospecting (email campaign, cold calling, and tradeshow attendance)
• Developed cardiology KOL relationships in the US
• Developed account strategy for top opportunities, through use of Miller-Heiman Blue sheet process

• Develop and execute national marketing strategy of Point-of-Care (POC) platform, leading to >150% sales growth over prior year.
• Develop and execute on GTM strategy for launch of novel POC technology into Primary Care and Retail Pharmacy markets.
• Lead Sales and Business Development strategy for the POC market in preparation for launch of assays in Canada.
• Led successful POC Flu Pilot program with largest retail chain in Canada, which supported Expanded Scope of Pharmacy.
• Led successful POC Flu Pilot program with 12 Primary Care sites across Canada, leading to development of KOL sites.
• Sales lead to Primary Care Physicians and Nurses for ongoing participation in POC Pilot programs, and to gain new customer sales.

Responsible and accountable for development and execution of national marketing strategy of Clinical/Industrial Microbiology, Point-of-Care and Women's Health and Cancer platforms

Responsible for key account customers and distributor relations as well as Team Lead for Diagnostics business consensus/S&OP.