Chris Coleman Email and Phone Number
Chris Coleman work email
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Chris Coleman personal email
Entrepreneurial, data insights-driven customer experience enthusiast passionate about enabling technologies and design thinking to drive innovative customer acquisition, engagement and loyalty strategies. Possess a collaborative and global mindset with multi-cultural experience cultivated in Europe and North America. Proven digital strategist with a keen ability to translate business goals into technical and functional digital requirements.Highly skilled at designing and implementing user-centric digital marketing programs that deliver meaningful digital experiences and help businesses achieve revenue goals. Client experience includes companies ranging from early stage enterprise start-ups to Fortune 500, across industries such as high tech, healthcare, hospitality, and telecommunications.Key competencies include:• Digital Media (SEM / PPC, SEO / Organic Search, Display / Programmatic, Paid / Owned Social, Video, Email)• eCommerce (B2B / B2C, Website / Landing Page Optimization, Conversion Rate Optimization)• MarTech & AdTech Stacks (Google, Salesforce, Demandbase, Metadata IO, AdRoll, Sizmek)• Customer Experience (Persona Development, Journey Mapping, Information Architecture, Wireframing)• Loyalty (Voice of the Customer, Net Promoter Score, Segmentation, Personalization)• Web Analytics (Google Analytics, Einstein Analytics, Power BI)
Salesforce
View- Website:
- salesforce.com
- Employees:
- 83776
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Manager, Global Brand MarketingSalesforceTexas, United States
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Manager, Global Brand & Customer 360 CampaignsSalesforce Aug 2022 - PresentSan Francisco, California, Us
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Sr. Analyst, Global Brand & Customer 360 CampaignsSalesforce Aug 2021 - Aug 2022San Francisco, California, UsLead global demand-gen strategy and execution for Customer 360, our single platform that unites all teams - marketing, sales, commerce, service, and IT for a single view of the customer.
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Sr. Specialist, Digital Marketing & StrategyCyxtera Technologies Jan 2019 - Jul 2021Coral Gables, Fl, UsEarned early promotion to lead demand-gen strategy, enhance MarTech stack, and ensure every marketing go-to-market (GTM) strategies were built with optimal digital customer experiences.• Generated over $XM in monthly recurring revenue (MRR) from global multi-channel marketing campaigns, XXX% increase from FY19, by guiding regional go-to-market leads on strategy and execution across digital mediums• Prior to spin-off, reduced churn rate for flagship cybersecurity product (AppGate SDP) demo by XXX% upon identifying and synthesizing pain-points causing irregular bounce rates to the product team• Received Quarterly Spotlight Award (Q2, 2020), highest employee recognition from leadership, for driving XXX% increase in top-10 organic ranking on search engine results pages (SERP) and XXX% increase in sales pipeline from digital marketing campaigns• Served as key adviser to internal stakeholders and leadership on methodologies for digital marketing, media analytics, measurement and attribution -
Specialist, Digital Marketing & StrategyCyxtera Technologies May 2018 - Jan 2019Coral Gables, Fl, UsManaged digital strategy and analytics for Data Center and Cybersecurity products, including campaign strategy, web analytics, lead generation, audience targeting, and budget allocation.• Drove XXX% quarterly growth in marketing-qualified leads (MQL), exceeding FY’18 target by XX%, by increasing alignment and integration of digital media channels• Designed and implemented a scalable end-to-end data reporting solution, for each product, upon gathering requirements from key stakeholders• Collaborated closely with product teams (Product Owners, Designers, SMEs, etc.) to ensure gated/non-gated assets were aligned with target customers’ search intent• Initiated the modernization of existing customer journey map and personas, emphasizing the need to optimize for the B2B buyer
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Digital Marketing Associate70Kft Oct 2017 - May 2018Dallas, Tx, UsLed the strategy and implementation of all performance-based advertising for agency’s enterprise technology clients.• Constructed and presented weekly, monthly, quarterly, and ad-hoc reports to internal and client teams; serving as the direct point of contact for campaign performance, analytics, and user behavior• Exploited analyst research reports (Forrester, Gartner, IDG, etc.) to identify trends and subsequently impact the strategy for content marketing, keyword and creative planning, and positioning• Streamlined interactions amongst various teams (creative, production managers, copywriters, etc.) to address gaps in efficiencies and develop best practice guidelines• Actively researched and informed leadership on new technology tools, such as automation, artificial intelligence, account-based marketing, to improve processes and remain competitive -
Digital Marketing Intern70Kft Jun 2017 - Oct 2017Dallas, Tx, UsSupported agency’s digital marketing team in the execution of various daily tasks across digital channels, including website, search engine marketing (SEM), search engine optimization (SEO), social media, and email marketing.• Produced and maintained detailed technical and functional documentation, including information architecture, wireframes, sitemaps to enable rapid and scalable developments for future iterations• Participated in design phases of multiple projects to further understand the requirements and communicate relevant B2B user and market insights• Reduced global content delivery network client’s Google Ads costs by XX%, with a XXX% increase in conversion rates, after identifying effective content through A/B testing of ads and landing pages• Increased clients’ organic traffic up to XXX% by identifying and achieving first-page ranking on highly desirable industry keywords and phrases
Chris Coleman Skills
Chris Coleman Education Details
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Penn State UniversityBusiness Management & Marketing
Frequently Asked Questions about Chris Coleman
What company does Chris Coleman work for?
Chris Coleman works for Salesforce
What is Chris Coleman's role at the current company?
Chris Coleman's current role is Manager, Global Brand Marketing.
What is Chris Coleman's email address?
Chris Coleman's email address is ch****@****era.com
What schools did Chris Coleman attend?
Chris Coleman attended Penn State University.
What are some of Chris Coleman's interests?
Chris Coleman has interest in Social Events, Children, Traveling, Sports, Architecture, Fashion And Trend, Contemporary Dance Performances.
What skills is Chris Coleman known for?
Chris Coleman has skills like Customer Service, Management, Digital Strategy, Process Improvement, Team Leadership, Market Research, Search Engine Marketing, Search Engine Optimization, Customer Relationship Management, Brand Management, Project Management, Interpersonal Communication.
Who are Chris Coleman's colleagues?
Chris Coleman's colleagues are Matt Stolwyk, Beri Beáta, Kolbi C., Aswathy Pallayil, Gowrisankar Shanmugasundaram, Mallaury Garcin, Raymond Scroggins.
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