Chris Coleman Email & Phone Number

Texas, United States

San Francisco, California, Us

San Francisco, California, Us

Lead global demand-gen strategy and execution for Customer 360, our single platform that unites all teams - marketing, sales, commerce, service, and IT for a single view of the customer.

Coral Gables, Fl, Us

Earned early promotion to lead demand-gen strategy, enhance MarTech stack, and ensure every marketing go-to-market (GTM) strategies were built with optimal digital customer experiences.• Generated over $XM in monthly recurring revenue (MRR) from global multi-channel marketing campaigns, XXX% increase from FY19, by guiding regional go-to-market leads on strategy and execution across digital mediums• Prior to spin-off, reduced churn rate for flagship cybersecurity product (AppGate SDP) demo by XXX% upon identifying and synthesizing pain-points causing irregular bounce rates to the product team• Received Quarterly Spotlight Award (Q2, 2020), highest employee recognition from leadership, for driving XXX% increase in top-10 organic ranking on search engine results pages (SERP) and XXX% increase in sales pipeline from digital marketing campaigns• Served as key adviser to internal stakeholders and leadership on methodologies for digital marketing, media analytics, measurement and attribution

Coral Gables, Fl, Us

Managed digital strategy and analytics for Data Center and Cybersecurity products, including campaign strategy, web analytics, lead generation, audience targeting, and budget allocation.• Drove XXX% quarterly growth in marketing-qualified leads (MQL), exceeding FY’18 target by XX%, by increasing alignment and integration of digital media channels• Designed and implemented a scalable end-to-end data reporting solution, for each product, upon gathering requirements from key stakeholders• Collaborated closely with product teams (Product Owners, Designers, SMEs, etc.) to ensure gated/non-gated assets were aligned with target customers’ search intent• Initiated the modernization of existing customer journey map and personas, emphasizing the need to optimize for the B2B buyer

Dallas, Tx, Us

Led the strategy and implementation of all performance-based advertising for agency’s enterprise technology clients.• Constructed and presented weekly, monthly, quarterly, and ad-hoc reports to internal and client teams; serving as the direct point of contact for campaign performance, analytics, and user behavior• Exploited analyst research reports (Forrester, Gartner, IDG, etc.) to identify trends and subsequently impact the strategy for content marketing, keyword and creative planning, and positioning• Streamlined interactions amongst various teams (creative, production managers, copywriters, etc.) to address gaps in efficiencies and develop best practice guidelines• Actively researched and informed leadership on new technology tools, such as automation, artificial intelligence, account-based marketing, to improve processes and remain competitive

Dallas, Tx, Us

Supported agency’s digital marketing team in the execution of various daily tasks across digital channels, including website, search engine marketing (SEM), search engine optimization (SEO), social media, and email marketing.• Produced and maintained detailed technical and functional documentation, including information architecture, wireframes, sitemaps to enable rapid and scalable developments for future iterations• Participated in design phases of multiple projects to further understand the requirements and communicate relevant B2B user and market insights• Reduced global content delivery network client’s Google Ads costs by XX%, with a XXX% increase in conversion rates, after identifying effective content through A/B testing of ads and landing pages• Increased clients’ organic traffic up to XXX% by identifying and achieving first-page ranking on highly desirable industry keywords and phrases