Chris Vickers Email & Phone Number

Brunswick, Maine

Leading the development and growth in building brand awareness, distribution, sales and marketing, product innovation, manufacturing and customer service. STARC has seen significant growth based on the development of this new market of temporary wall systems that contain dust, debris, noise and pathogens allowing everyday work to continue adjacent to ongoing renovations.

Provided short term support with overall general management consultation and implementation support concentrating on Product, Merchandising, E-Commerce, Catalog, Direct Marketing and Creative.

Manchester, Vt

Promoted after leading the business for a year. Responsible for the leadership of this 66 year old, family-owned, $120M+ multi-channel business. With a team of outstanding industry experienced leaders, led over 550 year-round employees, millions of catalogs, e-commerce, stores and restaurants. Focused on developing exclusive, hard-to-find products (food, personal care, apparel, sleepwear, domestics, kitchen, etc… ) from around the world and delivering great service. Created emotional connection with customers across all channels through product, storytelling, visuals and employee interaction. Our ultimate focus was on giving our customers a truly unique and superior experience.Reported to the Board including family and 5-6 outside industry expert board members.

Responsible for all aspects of the Offer. Product Development, Merchandising, Inventory, Sourcing, Marketing, E-commerce and Creative. Asked to lead the business for 7+ months prior to being promoted.

L.L. Bean is a $1.5B outdoor retailer known for product, quality, customer service and multi-channel retailing. Responsible for 3 divisions and corporate-wide strategic initiatives simultaneously. $250 MM in sales plus one start-up. Managing 25 people plus 6 external Marketing firms.Signature- Responsible for creation and launch of new men’s and women’s apparel, footwear and accessories sub-brand focused on younger customers with full P&L responsibility. Multi-channel with focus on Ecommerce. Led 14 internal employees and 6 external firms (Creative, Advertising, PR, E-commerce Design, Product Design, Social Media, and Market Research). Direct interaction with Chairman and Board.Home- Responsible for leading design, development and merchandising of $175MM Home Textiles, Furniture and Accessories business into E-commerce, Catalog and Retail channels.Kids- Responsible for leading design, development and merchandising of $75MM Kids division of Apparel, Footwear and Outerwear into E-commerce, Catalog and Retail channels.Multi-Channel Merchandising Strategic Initiative- Responsible for company-wide initiative to drive increased sales across the three channels of Catalog, E-commerce and Retail by creating a new merchandising strategy, process and organization.

Led 250 employee, 25 sales person, 10-location building supply business focused on contractors and do-it-yourselfers. Led acquisition of 3-location business. Responsible for P&L for $100MM retail division. Reported to the family-owned Chairman and CEO. Ongoing interaction with outside Board of Advisors.

Led B2B and B2C development of E-commerce and Software Product Development of $9 million VC-backed software development company focused on providing applications for utility companies. Developed and managed turnkey E-commerce sites selling energy efficient assortment of lighting, appliances, and heating/cooling products and consumer analysis applications. Executed customer retention and acquisition strategies utilizing direct mail, email personalization and database analysis programs. Heavily involved in selling into business customers. Direct, ongoing interaction with Investors and outside Board members.

Freeport, Me

Product and Marketing- Tennis, Cross-training categories

Merchandising, Manufacturing, Sales and Marketing rotation

Mba, Business

Ba, Economics