Chris Hoag Email & Phone Number

New York, Ny, Us

• Lead a cross-functional team to enhance the strategic use and adoption of our platform across multiple business units of one of the world's leading retail and entertainment conglomerates.• Direct contract renewals and manage negotiations, achieving high retention rates and increasing annual commitments from our most significant accounts.• Collaborate with product teams to tailor offerings to specific business unit needs, improving our value proposition and leveraging advanced analytics to boost customer engagement and satisfaction.

• Following a large-scale layoff at Snap, I chose to take the school year off to focus on full-time caregiving for my preschool-aged daughter.• Provided support to my spouse in her roles as a curriculum leader in her school district and fourth-grade teacher.• Volunteered as a coach for multiple youth sports teams.

Santa Monica, California, Us

Accountable for strategy, performance, and quota for 140+ Vendor Sales Managers, Account Managers, and Business Development Specialists across four global sites covering markets in N. America, EMEA, and MENA.Highlights:• Launched new service models, segments, and sales strategies to drive higher advertiser engagement, feature adoption, and grow incremental revenue.• Opened new international vendor sites and onboarded 100+ new vendor Account Managers and Business Development Specialists.• Directed an array of marketing projects with a core focus on acquiring new advertisers, improving retention rates, and enhancing client education and engagement. Successfully led the Go-To-Market process by fostering collaborative partnerships with key internal teams including Operations, Finance, Legal, and Engineering.• Spearheaded content creation and editing for comprehensive training programs, addressing global sales teams' business goals, team structures, and technical skills. Utilized diverse delivery methods to enhance sales performance and ensure understanding.

Redmond, Washington, Us

Lead for Azure Vendor CSM program comprised of 50+ Customer Success Managers covering markets in N. America, EMEA, and APAC. Championed go-to-market strategy by building a community of sellers and managers, leading strategy and execution by driving improvements to seller tools, processes, and technology.Highlights:• Led team to exceed FY22 H1 quota• Guided multiple initiatives to increase productivity by reducing manual repetitive actions and addressing redundant/antiquated/unnecessary processes and blockers• Created and refined complex technical content for global customer success teams, bolstering their understanding of intricate technical details and sales planning. Monitored learning outcomes to ensure technical proficiency and effective sales strategy planning.• Managed a team of Escalation Specialists tasked with unblocking support issues for our customers which reduced SLAs and unblocked revenue for dozens of customers monthly. • The Escalation Team was also recognized in FY22 with the Making a Difference award from the Microsoft SMC organization.

Redmond, Washington, Us

Led a team of Digital Advertising Customer Success Managers responsible for $10+ million in monthly quota covering thousands of accounts for the fastest-growing segment in the Microsoft Advertising organization. Collaborated with Engineering, Design, Marketing, and Data Science stakeholders to devise, design, test, and release SMB-focused client-facing features, tools, and analytical resources.Highlights:• Won the Microsoft Gold Club Award for efforts to evolve the SMB segment to manage significantly more accounts and revenue while still exceeding quota for the fiscal year.• Won the Microsoft Advertising Global Corporate Sales Team Collaboration award for partnering with the Advertiser Science team to identify a prioritized list of advertisers to offer custom optimization plans over the holiday season.• Partnered with the Marketing team to jointly steer initiatives targeting Small and Medium Business (SMB) customers. Our efforts facilitated deeper engagement with sales teams, a comprehensive understanding of Microsoft offerings, and active participation in panels for new product and service feedback. Successfully launched key features and managed Go-To-Market strategies to effectively publicize these initiatives.• Led the creation and continuous refinement of extensive training content for new Microsoft hires, covering everything from essential onboarding to complex digital advertising strategies. Employed various delivery methods to ensure seamless integration and proficiency in digital advertising

Redmond, Washington, Us

Led two vendor sales teams comprised of 30+ Account Managers, 2 Account Specialists, and 2 Sales Managers covering over 5,000 SMB advertisers with a quota responsibility of over $30,000,000 per month through equal parts sales and program management.Impact:• Exceeded 115% of FY19 Quota Target• Won the FY19 Global Corporate Sales Team Collaboration award

Redmond, Washington, Us

Led account management activities with key internal stakeholders from daily doers up to C-level executives to evaluate account performance and develop strategies for clients such as Nike, CBS Interactive, Louis Vuitton, Spanx, Furniture Row, MGM Resorts International, TechStyle (JustFab, Fabletics), Redfin, Caesars Entertainment, Hasbro, Club Med, Plated, and L’Oréal.Highlights:• Represented Microsoft Advertising at conferences such as SMX, Localogy, and B2SMB on topics such as Search best practices and AI Impact on the Future of Digital Marketing.• Won the FY17 Microsoft Gold Club Award for excellence in role and my efforts to lead dozens of trainings and webinars to educate our internal team, partners, and advertisers• Collaborated with internal leadership teams to lead the sales GTM efforts for a newly created, high-profile, display network launch

Seattle, Wa, Us

Led multiple search teams ranging from 2- 8 account managers to create high-performance pods delivering exceptional client results. Managed/mentored four direct reports; activities included 1:1s, fostering professional development, conducting quarterly reviews, and approving merit increases and promotions.Highlights:• The size of budget under management from my teams increased 500% based on exceeding internal agency targets and client expectations• Entrusted by our management team to own relationships with high-profile accounts including Fortune 500 and professional sports teams• Led our Microsoft Store Canada and co-led our Microsoft Store U.S. campaigns which were the agency’s highest revenue-generating programs

Managed multiple teams covering Marketing, Website Content, Rates/Availability, and Graphic Design with total reports ranging from 16 – 20 depending on staffing and seasonality. Responsible for cultivating and maintaining relationships with partners, including Google, Microsoft, Yahoo, LVCVA, Cirque du Soleil, MGM Resorts, Caesars Entertainment, Station Casinos, The Cosmopolitan of Las Vegas, and AEG.Highlights:• Managed an annual advertising budget of $10+ million across SEM, Display, SEO, Email, Social, and OOH channels• Successfully negotiated deals with Cirque du Soleil for exclusive bundles and discounts on our websites• Lead website redesign across three sites to improve usability, speed, aesthetics, and SEO

Las Vegas, Nevada, Us

Organized meetings, conferences, dining, entertainment, and hotel stays for C-suite partners with companies such as Expedia, Alaska Airlines Vacations, WestJet Vacations, Vegas.com, Southwest Airlines, and America Airlines Vacations. I also created and managed reports for dozens of clients, individual property controllers, and CFOs by tracking millions of dollars in hotel room and show ticket sales and detailing incremental sales trends.Highlights:• Managed a seven-figure incentive program that significantly exceeded the target for incremental bookings• Planned and executed summit bringing together C-level executives from top travel companies such as Expedia and Booking.com including booking accommodations, arranging dining and entertainment, and coordinating content and speakers• Regularly spoke to groups of 100+ to educate and evangelize our partners to drive more bookings to MGM properties