Chris Lau Email & Phone Number

Kirkland, Washington, United States

Responsible for managing the MSA pilot program for Sales, working closely with engineering and marketing to successfully launch new features.Responsible for helping communicate these new features and initiatives to Microsoft Advertising sellers to help ensure a successful global rollout.Created, maintained and updated feature resources in multiple forums including Teams, Powerpoint, SharePoint, and Infopedia/Learning.Created newsletters and external communications to help collect feedback and increased participant engagement.

Greater Seattle Area

Responsible for Digital Account Management for Disney/ABC National accounts supporting East and West coast clients. Worked with the Freewheel ad serving platform, Google/DCM, Extreme Reach and Nielsen reporting platforms. Responsible for billing, optimizations, AE/Client communications.

Greater Seattle Area

As a Senior Advertising Operations Manager, I collaborated with Client Services teams to deliver best-in-class, custom solutions to meet the objectives of AOL's key strategic clients. I served as a critical component in task management and operations including campaign deployment, QA, and client relationship building. I managed the team's SharePoint site and training documents. I led KOCs to communicate SLAs, deliverables, requirements, and content messaging. I led teams and initiatives for SOX compliance, tools development, and training and partnered with senior leadership to align accounts/resources. Key Achievements:• Implemented digital advertising campaigns. • Identified creative asset issues and proactively worked with clients to achieve quick resolution.• Served as a Team Lead representing program management to senior leadership, the transition of Microsoft Advertising business to AOL, and leading multiple community and WHI projects.• Presented process refreshers on policies, processes, and best practices via nationwide calls.

Greater Seattle Area

As a Creative Program/Project Manager, I managed $20M+ in strategic campaigns in diverse verticals for clients including GM, Best Buy, Mars, Kraft, and Fidelity.I advised clients on performance and campaign improvements. I served as a Contributing Writer and Editor of the Microsoft organization-wide newsletter.Key Achievements:• Developed unified campaigns across multiple media platforms for partners including Fox Sports, BermanBraun, YardBarker, MSNBC, Wonderwall, Zumobi, Pointroll, Vindico, Flashtalking, and Telemetry.• Consistently achieved "Exceeds Expectations" ratings on performance reviews for 6 of a 9-year tenure.• Earned Best of Service and TOM Awards for outstanding work product.• Received the Gold Star Individual Award for outstanding personal achievements.• Co-Chaired the Movember Initiative; organization achieved #1 and #2 ranking for donations received during the nationwide Microsoft initiative.• Successfully managed a $20M portfolio; consistently achieved a 99% accuracy rate, increased SOX compliance from 40% to 90% in 6 months, and introduced a new time-tracking initiative reducing employee time by 75%.• Drove creative development of standard and custom campaigns for Fortune 500 accounts as a Program Manager; earned repeat kudos from clients and additional campaign bookings. Leveraged custom elements including Skins, Pushdowns, Slivers, Pinterest, Overlays, and videos.• Successfully managed high-profile campaigns including Jim Beam Honey ($500K), Jell-O & Stove-Top ($445K), Planters Peanuts ($395K), and Bank of America ($3.5M).• Recognized as the primary POC and SME for creative development, launch, and technical support of digital campaigns on Microsoft's digital platforms.• Served as the Regional QA Lead for the $1M+ MSN homepage efforts; led highly-visible revenue campaigns for MSN.com.• Launched and rolled out the Ops PM role globally; provided expertise to worldwide partners.

Associate Of Arts And Sciences - Aas, Information Technology

General Studies Undergraduate Coursework (90 Hours)