Chris Liberti Email & Phone Number

Palo Alto, CA, US

Palo Alto, CA, US

Palo Alto, CA, US

San Francisco, CA, US

• Developed the Essence new client onboarding playbook and best practices
• Lead the onboarding of new clients which includes assessment of current vendors, RFP development/assessment of the marketplace, site tagging strategy and deployment, contract negotiation, and presenting POVs to clients.
• Oversaw an internal project on how to link data to enable a custom bidding algorithm on DV360 which lead to an 8.7% improvement in CPA vs DV360’s optimization engine
• Developed a way to pass data to our proprietary survey tool to allow brand lift measurement of campaigns that are running in app
• Collaborate with analytics and planning teams to develop and execute test and learn plans
• Oversaw selection criteria and management of outsourced trafficking teams

San Francisco, CA, US

Essence is a global digital agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, HP Inc., method, Tesco Mobile and the Financial Times. The agency is more than 540 people strong, manages over $850MM in media spend and deploys campaigns in 71 markets.

San Francisco, CA, US

Essence is a global digital agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, HP Inc., method, Tesco Mobile and the Financial Times. The agency is more than 540 people strong, manages over $850MM in media spend and deploys campaigns in 71 markets.

Work with clients to determine their main marketing objectives and then work on process to deliver on their needs. Prepare tests (creative, landing page, etc) to answer specific marketing questions. Optimize campaigns based on objectives. Produce bi-weekly performance reports.

• Set up online campaigns with third-party Ad serving/tracking utilizing tools such as DFA, EyeWonder, and EyeBlaster
• Analyze and optimize online media plans that yield a very high success rate
• Produce bi-weekly online campaign reports for the client focusing on campaign effectiveness and cost analysis
• Create projections based on past performanceCurrent clients include McDonald's, Svedka Vodka, VSP, Ooma, and Toyota Nor Cal Dealer Assn.

Oklahoma City, Oklahoma, US

• Set up online campaigns with third-party Ad serving/tracking utilizing tools such as spotlight tags
• Analyzed and optimized online media plans that yielded a very high success rate
• Produced bi-weekly online campaign reports for the client focusing on campaign effectiveness and cost analysis
• Communicated directly with clients regarding media authorizations, online and print issues
• Generated, inputted and maintained account records: contracts, insertion orders, flowcharts and billing
• Managed communications with the media community

Walnut Creek, CA, US

• Received and processed incoming calls for emergency road service
• Routed calls to the closest driver with the assistance of a computer-aided dispatch system
• Prioritized calls based on a multitude of factors
• Maintained communications with customers

Oklahoma City, Oklahoma, US

• Set up online campaigns with third-party Ad serving/tracking utilizing tools such as spotlight tags
• Analyzed and optimized online media plans that yielded a very high success rate
• Produced bi-weekly online campaign reports for the client focusing on campaign effectiveness and cost analysis
• Communicated directly with clients regarding media authorizations, online and print issues
• Generated, inputted and maintained account records: contracts, insertion orders, flowcharts and billing
• Managed communications with the media community