Chris Pinkerton Email and Phone Number
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Over the past 20 years, I've worked with digital teams at companies such as Google (US & UK), Allstate, Amex, Zurich, 3M, Microsoft, Avis Budget Group, Zipcar, The American Red Cross, and The New York Times. My work has centered on helping these organizations deepen their understanding of digital customers and use this insight to improve acquisition and monetization strategies.I am currently the Chief Growth Officer at Flybits, a leading platform for customer experience in the financial services sector. At Flybits, we enable banks to design, deploy, and evaluate data-driven consumer experiences.Previously, I led Global Partnerships at Clearco (formerly Clearbanc), the largest eCommerce investor globally, with US$3.5 billion invested in 6,500 companies across North America, Europe, and Australia. Our team built a partner ecosystem contributing 25% of the company's revenue through a scalable, one-to-many model.Earlier in my career, I served as President & COO of GetintheLoop, a Canadian SaaS technology company revolutionizing local shopping and retail offers, with 4,500 merchants and 7,000 live offers. I also served as VP & Head of the Mediative Consulting Group, a digital media firm acquired in 2010.In addition to my professional roles, I contributed to The Buyersphere Project and have spoken at Google Engage, FounderMade, Finovate, Big Retail Show, and the Digital Strategy Conference. I also serve as a board member of Accelerate Okanagan, a technology advisor, and a guest lecturer at UBC Okanagan and Okanagan College School of Business.Specialties: Partnerships, Go-to-Market (GTM) Strategy, Business and Corporate Development, Programmatic & Data Marketing, Digital Marketing Strategy, Organic Search, Paid & Display Advertising, Website Usability, Market Research, Sales Strategy.
Flybits
View- Website:
- flybits.com
- Employees:
- 11
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Chief Growth OfficerFlybits Apr 2023 - PresentToronto, Ontario, Ca
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Vice President, Product Strategy & GtmFlybits Jan 2023 - Apr 2023Toronto, Ontario, CaFlybits is an award-winning customer experience platform for the financial service sector, delivering personalization at scale. With the most advanced capabilities in the market, our enterprise-level solution brings relevant content, products, offers, and information to a bank’s digital channels based on what each individual customer needs in the moments that matter. With Flybits, banks are able to design, launch, and measure data-driven consumer experiences that deliver the right information to the right customer at the right time, while preserving their privacy.In 2022, Flybits introduced OpenDome for banks to enter the Metaverse - rendering data driven experiences in a Metaverse environment.Backed by top investors including Citi Ventures, TD Bank, Mastercard, Point72 Ventures and Portage.
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Chair Of The Board Of DirectorsAccelerate Okanagan Sep 2020 - PresentKelowna, Bc, Ca -
Advisor @ Nishe Retail (Marketplace As A Service Platform)Nishe Mar 2021 - PresentToronto, CaAdvise and consult founding team on go-to-market, partnership development, product UX and capital fundraising. -
Advisor @ Rocketplan (Saas Platform)Rocketplan Technologies Inc. Apr 2021 - PresentPalo Alto, California, UsAdvise and consult on go-to-market partnerships and capital. -
Global Director, Partnerships (Consumer Venture Capital, Agencies & Platforms)Clearco Apr 2021 - Jan 2023Toronto, On, CaClearco established itself as the world’s largest eCommerce investor (deploying $3.5B in 7000+ companies). Our mission is to remove the barriers between brilliant ideas, and brilliant businesses. Clearco has a suite of performance financing products & services tailor-made for founders in all stages of their journey. I'm proud to lead and support the Global Partnerships team building a network of Agency, Venture Capital, Accelerator & Platform partners - as we expand our suite of products and services to a global customer base of founders and entrepreneurs. - Drove 25-28% of company-wide revenue through partnerships- Built playbooks which increased YoY revenue contribution by 220%- Increased deal flow from our partner ecosystem to deploy over $50MM in Q1/Q2 of 2022.- Stood up the first GTM execution for new invoice financing product -
President & Chief Operating OfficerGetintheloop Oct 2017 - May 2021Kelowna, Bc, CaSupported strategic and operational development of business model evolution and implemented new go-to-market model & API audience strategy. Built structure to grow organization from 12 to 60 people, while expanding to over 100 markets.GetintheLoop is Canada’s leading mobile offers platform, providing businesses with a simple-to-use SaaS platform to reach interested and active members on their smartphone. GetintheLoop works with over 5000 Canadian businesses in 90+ markets from coast to coast. GetintheLoop is rapidly expanding into new markets with local owner/operators through our innovative approach to franchising. Learn how we’ve become one of the fastest growing franchises in Canada at https://getinthelooplocal.com. Third party applications can apply to use GetintheLoop’s software development kit (SDK), to integrate local offers right into their app, providing their users with our network of relevant and local offers with one simple integration at https://loopmediagroup.com. -
Vice President & Head Of Mediative Consulting GroupMediative May 2017 - Oct 2017Montreal, Quebec, CaWe have a team of experienced marketing and technology professionals, across four Canadian offices, whom comprise the Mediative Consulting Group (MCG)MCG has deep expertise in Marketing Analytics, Data Strategy & AI, Performance Media ( Social, Search, Display), SEO & Usability, and Research. We specialize in helping large brands navigate the art & science of modern marketing to better engage their mobile, local & social consumer of the future. Our team works with companies across North America & EMEA .Our Research Division dives deep into understanding digital behavior. For the past decade we have helped global brands like Google, Microsoft, Yahoo!, Coca Cola, Honda and others better understand their digital audience, measure key brand metrics, and provide insights to better engage their customers.I'm also a member of the executive leadership team at Mediative, which leads a team of 140 across four business segments focused on digital media sales, retail monetization, creative development and consulting services. -
Vp, Enterprise Development, Media And ResearchMediative Mar 2016 - May 2017Montreal, Quebec, CaI am fortunate to lead a team of talented veteran digital marketers who do everything from crafting original research, to developing omni-channel strategies, to deploying data-fueled programmatic media. Our team builds solutions and deep consumer insight to help companies better engage the mobile, local & social consumer of the future. Understanding the evolution of consumers in the retail, financial services and travel sectors enables the Mediative team to provide strategies, solutions and services to drive performance and remarkable value.With this team, we are responsible for growing and maintaining our Enterprise Media and Research business across North America.
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Vice President, Client Development (North America)Mediative Feb 2015 - Mar 2016Montreal, Quebec, CaOur Client Development team helps businesses cut through the digital clutter so they can perform better in an otherwise complex digital landscape, and ultimately reach, engage, and convert more potential customers. Our team serves to educate marketers and media planners about the possibilities of performance based digital marketing. As a team we focus on developing strategic game plans that are designed to solve a business' key marketing challenges. Our team was able to build a consultative selling organization: a team that leads with thought leadership, building deep client relationships and executing with a remarkable service delivery team. The Client Development team focused its efforts on helping companies transform their marketing efforts, so they can better engage the modern consumer.
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Director Of Sales, Us & Western CanadaMediative Mar 2013 - Feb 2015Montreal, Quebec, CaI collaborated with our Account Executive and National Sales Teams to build and grow our Media Sales and Digital Services business in the US and Western Canada. Focused on our key account relationships with our custom enterprise solutions and new middle market digital products.- Mediative Performance Services (SEM, SEO, SMM, UX, Research)- Mediative Places (Location Based Services & Optimization)- Mediative Ad Network, Display Data Targeting & RTB
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Senior Account Director, Western & Central RegionMediative Oct 2010 - Mar 2013Montreal, Quebec, CaOrganizations who want to significantly enhance their online presence and influence buyers turn to us to help generate revenue by quickly moving their prospects from awareness to purchase.Location and research-based data fuels our insight, which we leverage across consultative performance services, online properties, location-based marketing platforms for the dynamic digital world.With precise and unmatched knowledge of how “shoppers and clients buy”, we take a consultative and holistic approach, based on our people’s passion for insight and results, to provide the outcomes you need now, and for the future.
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Sr. Account Executive - Research & ConsultingEnquiro Research (Aquired By Ypg) Sep 2007 - Oct 2010Part of an original sales and account management team which built out a robust prospecting, lead nurturing and revenue growth practice - shifting from startup to scaled growth model as we engaged Fortune 1000 brands across NA. About Enquiro Enquiro is one of North America’s leading search marketing and usability agencies. We have worked with some best known brands including 3M, Allstate, Grainger, Toys-R-Us, Lab Safety, Siemens, Google, Microsoft and Deutsche Telekom AG (to name a few!). Enquiro is a privately held search engine marketing agency, headquartered in Kelowna, British Columbia, Canada, with a US office in Silicon Valley, California.About Enquiro ResearchEnquiro Research is a division of Enquiro Search Solutions. Research plays a key role in understanding how people use search engines, navigate websites and engage with advertising. To support its work as a search agency, the research division has conducted and published the results of multiple studies on B2B buyer behavior, and eye tracking studies which defined "Google's Golden Triangle". Enquiro Research also offers usability testing, ad engagement studies, and customized marketing research.
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Business Development ManagerEsporta Wash Systems Inc. Jun 2005 - Sep 2007Kelowna, Bc, CaPart of the founding start up sales team, prospecting and building a franchise network, leveraging the Esporta technology & wash system across North America - servicing the fire & restoration industry. -
Territory Business ManagerTournament Sports Jan 2000 - Jun 2005Cambridge, Ontario, CaTournament Sports Marketing is Canada's largest sports distribution & marketing company. Tournament Sports operates 5 business units focusing on Golf, Curling, Skates, and Corporate Incentive. I managed the business development and account relationships across all five business units of Tournament Sports in British Columbia.Tournament Golf:Tournament Golf was founded in 1989 as an extension of the Company’s core sporting goods business. The Company has exclusive Canadian licensing or distribution agreements with Antigua & Slazenger Sportswear, Bridgestone/Precept Golf. Products distribution to golf retailers include golf apparel, bags, balls, gloves, luggage, headwear and golf clubs. In late 2006, Tournament Sports expanded its Canadian distribution by acquiring exclusive global rights to Nancy Lopez Golf. This division markets golf products to on-course pro shops, off-course golf specialty stores and selected sporting goods retailers.
Chris Pinkerton Skills
Chris Pinkerton Education Details
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University Of VictoriaCommerce -
Camosun CollegeBusiness
Frequently Asked Questions about Chris Pinkerton
What company does Chris Pinkerton work for?
Chris Pinkerton works for Flybits
What is Chris Pinkerton's role at the current company?
Chris Pinkerton's current role is Chief Growth Officer @ Flybits | Board Chair at Accelerate Okanagan | Advisor at Nishe & Rocketplan.
What is Chris Pinkerton's email address?
Chris Pinkerton's email address is ch****@****ive.com
What is Chris Pinkerton's direct phone number?
Chris Pinkerton's direct phone number is +151475*****
What schools did Chris Pinkerton attend?
Chris Pinkerton attended University Of Victoria, Camosun College.
What are some of Chris Pinkerton's interests?
Chris Pinkerton has interest in Lean Startups, Web Marketing, Business Models, Health And Wellness, Sports, Healthy Eating, Business, Entertainment Industry, Food, Advertising And Advertisements.
What skills is Chris Pinkerton known for?
Chris Pinkerton has skills like Digital Marketing, Lead Generation, Marketing Strategy, Digital Strategy, Sem, Online Marketing, Online Advertising, Ppc, Social Media Marketing, Seo, Integrated Marketing, Mobile Marketing.
Who are Chris Pinkerton's colleagues?
Chris Pinkerton's colleagues are Ramandeep Bhoura, Veljko Lukovic, Katrina Shiu, Arman Masoumi, Sauvnish Bains, Lindsay Ellerby, Shaumil Poojara.
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