Christa O'Rear Email & Phone Number

Omaha, Ne, Us

Omaha, Nebraska, United States

The Brand Communications Print team provides commercial production and branding expertise, as well as layout design and procurement services. We manage both creative and practical print procedures, ultimately seeking to elevate already remarkable designs to functional works of art. Print services include careful quality control, attention to production details, and execution of physical deliverables (and digital counterparts) on-time and on-budget. My team manages and supports dozens of projects annually, coordinating hundreds of deliverables. We have won over 65 industry awards in collaboration with events and promotions deliverables.Formally promoted to a Team Leader role, I now lead a team of four responsible for physical design deliverables and building excellent vendor relationships. We source and procure quality corporate gifts, manage all commercial printing, and create production designs with digital counterparts. My team manages both creative and practical projects, elevating remarkable designs to functional works of art. Services include careful quality control, attention to details, excellent customer service, and execution of deliverables on-time and on-budget. My team manages and supports hundreds of unique deliverables annually, including luxury event materials, signage, tradeshows, marketing/sales initiatives, operational materials, direct mail, corporate holiday cards, charitable foundations, golf event marketing, as well as sourcing and procurement of corporate gifts including swag and apparel. I collaborate with internal customers, including Vice Presidents Department Managers, Team Leaders, and Project Managers.

Omaha, Nebraska, United States

I led a small, in-house layout design and print production team responsible for commercially printed graphic designs along with their digital counterparts. My team managed both creative and practical print projects, elevating remarkable designs to functional works of art. Services include careful quality control, attention to production details, and execution of deliverables on-time and on-budget. My team manages and supports hundreds of unique deliverables annually, including event materials, signage, tradeshows, marketing/sales initiatives, operational materials, and more. The Administrative team moved to a different organizational area to allow the Print team to grow from two people to four.

Omaha, Nebraska, United States

I managed the Print and Administration teams within the Brand Communications department responsible for printed/digital and organizational materials for multiple brands, departments, partners and affiliated companies.

Omaha, Nebraska, United States

I managed the combined Print and Administration team (three total people) within the Brand Communications department responsible for printed/digital and organizational materials for multiple brands, departments, partners and affiliated companies.• Managed the Print Department work queue, which I also created from the ground up• Assessed and fulfill marketing requests from all over the company, including high-level executives, and across multiple brands, partners and affiliate companies • Collaborated with graphic designers and production artists to create new marketing materials and updated existing materials• Worked closely with directors and department heads to analyze and fulfill a variety of printed marketing materials, including one-of-a-kind bespoke event materials, stationary, flyers, cards, invitations and packaging• Edited copy for websites and press releases as needed • Served as interim Promotions Manager of direct mail and national rewards from March to July 2021

Omaha, Nebraska, United States

In a quickly-growing organization, I managed marketing design deliverables, as well as one Administrative Assistant within the Brand Communications department. I managed the creation of print and digital marketing materials, working closely with designers and department heads.

Omaha, Ne

• Collaborated and strategized with 8+ departments throughout multiple product launches• Developed strong working relationships externally with news reporters/editors and internally with department leaders• Designed 100+ wholesale brochures, flyers and ads using Adobe InDesign• Generated earned media, including Omaha World-Herald Money front page feature• Managed wholesale product launch, analyzed expenses and created budgets using Microsoft Excel• Handled invoice submission and miscellaneous expenses • Managed and assigned tasks to assistant, edited/reviewed and provided constructive feedback • Wrote original content for 16+ prospecting emails to be used within Salesforce• Designed 31+ formal product proposals to bring in new business using Adobe InDesign and Microsoft Word• Wrote op-ed articles published in key trade news outlets • Created professional presentations using Microsoft PowerPoint and Adobe Illustrator• Designed business cards and prospecting postcards using Adobe InDesign and managed printing process• Wrote and designed quarterly newsletter using Salesforce Marketing Cloud• Photographed professional headshots and event photos/videos using Cannon EOS 80D and accessories• Managed presence at ~50 trade shows annually• Managed and reconciled inventories of all customer marketing materials using Microsoft Excel• Strategically tracked trade show outcomes by implementing new survey process• Liaised with printers and fulfillment warehouse, managing multiple printing and shipping projects simultaneously• Analyzed email campaign ROIs and KPIs and developed strategic plans for improvement • Designed trade show display artwork using Adobe Illustrator• Filmed, edited and produced promotional videos using Adobe Premiere Pro• Provided guidance and direction for corporate public relations efforts • Designed event invitations and managed guest list• Created website graphics, icons and buttons

Omaha, Ne

• Identified marketing opportunities and made recommendations to improve brand awareness • Analyzed and reported marketing and advertising campaign results • Managed 3+ successful new website launches, working closely with developers and designers • Coordinated large-scale video production and created smaller videos from scratch using iMovie • Managed successful advertising campaigns in print, TV, radio and Facebook • Grew email database 175% in six months using Constant Contact • Managed social media for 3+ brands simultaneously with Facebook, Ads Manager, TweetDeck and Sendible • Designed print publications using Adobe InDesign and Illustrator, created website layouts using concrete5 and WordPress, and crafted newsletter layouts using MailChimp and Constant Contact • Wrote original content for brochures, signage, reports, blog posts, e-newsletters, social media and websites • Successfully placed 80% of media pitches in a year to local and regional print, TV and radio outlets• Planned successful events (openings, groundbreaking, customer appreciation) for 100-500 guests • Managed entire Open Enrollment campaign from planning to reporting results • Crafted engaging business letters and emails • Oversaw college interns

Omaha, Nebraska, United States

• Researched education public policy and write editorial articles for print and online• Coordinated and created social media content for target audience

Greater Omaha Area

• Designed and distributed email newsletters and invitations • Edited and coordinated website and newsletter content

Omaha, Nebraska, United States

• Reported and wrote stories for news and entertainment beats • Shot and edited photos for print and website • Story nominated for 2009 Nebraska Press Association Awards

Master Of Business Administration - Mba, Marketing Concentration

B.S. In Communication, Major: Journalism, Public Relations, Advertising; Minor: English, Education, Theater, 3.739 Cumulative Gpa

Activities and Societies: Maverick PR, Public Relations Student Society of America (PRSSA), The Gateway newspaper, University Chorus.

Inner Circle Member, Public Relations, Advertising, And Applied Communication

Training and mentoring program run by media relations master Michael Smart. Member from November 2016 - December 2017.