🚘 Christian Ferrer 🚘

🚘 Christian Ferrer 🚘 Email and Phone Number

VP of Automotive Sales @ Demand Local, Inc.
California, United States
🚘 Christian Ferrer 🚘's Location
San Francisco Bay Area, United States, United States
🚘 Christian Ferrer 🚘's Contact Details

🚘 Christian Ferrer 🚘 work email

🚘 Christian Ferrer 🚘 personal email

About 🚘 Christian Ferrer 🚘

Specializing in digital marketing within the automotive industry since 2004. My experiences from five years at Jumpstart Automotive Media (Hearst Autos) and currently Demand Local have allowed me to work with some of the automotive industry's smartest groups and individuals. I currently work side by side with Automotive Ad Agencies, Auto-focused ad-tech agencies, Regional Dealer Associations, Top Tier Auto Dealer Groups, and Single Roof Top Dealers from across the country. I have a passion for partnering with like-minded digital enthusiasts in the automotive industry to move metal! I believe in a consistent message throughout the entire media mix (digital and traditional) throughout the customers' buying cycle and understanding the importance of the collective effort to accomplish this with all marketers involved. Data and Partnerships are the future of our industry... integrating and curating 1st party data directly into our clients' marketing and collaborating and building with other automotive marketing thought leaders with the single goal of moving the automotive space forward. * Thorough understanding of digital marketing media and measurement; SEM, SEO, display, BT, CTR, ROI, CPM, mobile, DSPs, Ad Exchanges, CDPs, DMPs, digital retail, Geo-fencing, OTT, CTV, Streaming Audio, Amazon Ads, and more* Experienced in competitive sales, client negotiations, navigating to key decision makers and a consultative sales approach * Passionate about digital marketing innovation, client results and continued client education * Excellent interpersonal skills, a team player with capacity to learn new things * Strong organizational skills, adept to detail and accuracy and meticulous in analyzing ROI metrics* Well-developed communication (written and verbal) skills, active listener, adept at critical thinking and objection handling* Proficient in MS Office, Map Point, Outlook, Salesforce, Asana, GA4, Notion, Google Suite, etc. Specialties...* 1st party data * Strategic Digital Marketing * Sales negotiations * Sales team management * 3rd party reseller relationships * Agency relationships* Client-facing interactions * Salesforce* Marchex* Google Analytics/GA4* Ad Networks * Ad Exchanges* Consultative Selling* Mobile Marketing* Geo Fencing and Mobile Technology* CDPs, DMPs* Data integration

🚘 Christian Ferrer 🚘's Current Company Details
Demand Local, Inc.

Demand Local, Inc.

View
VP of Automotive Sales
California, United States
Website:
demandlocal.com
Employees:
35
🚘 Christian Ferrer 🚘 Work Experience Details
  • Demand Local, Inc.
    Vp Of Automotive Sales
    Demand Local, Inc.
    California, United States
  • Demand Local, Inc.
    Vp, Sales & Marketing (Automotive)
    Demand Local, Inc. Jan 2015 - Present
    San Francisco, California, Us
    Based in San Francisco, Demand Local specializes in online marketing specifically for the automotive industry. Working with dealers, dealer associations, but more specifically geared towards working with their ad agencies and media partners to provide profit enhancing digital marketing tactics to sell more automobiles. Responsible for growing revenue and digital media partnerships with automotive clients direct (tiers 2 and 3) and automotive advertising agencies.
  • Demand Local, Inc.
    Director Of Sales
    Demand Local, Inc. Apr 2010 - Dec 2014
    San Francisco, California, Us
    Responsible for partnering with automotive advertisers to effectively and efficiently display their messages in front of an in market audience. Combining display advertising (contextual messaging, behavioral targeting, site re-targeting, search re-targeting), online video, mobile marketing and paid search marketing is a proven tactic to increase the quantity and quality of the overall audience that is exposed to the marketer's messaging. We have a holistic view to marketing and the services and knowledge we provide compliment the marketer's overall plan. Our overall goal is to not only provide you with media support, delivery and management, but to report against and deliver performance metrics with our reporting dashboards that track all KPI as well as through Google Analytics integration.
  • Jumpstart Automotive Media
    Account Executive
    Jumpstart Automotive Media Feb 2008 - Feb 2010
    San Francisco, Us
    - Promoted and grouped with top Account Executives to handle key accounts across the country from SF headquarters - Prospect new accounts, targeting top 1% of new car auto dealers - Continue to build relationships with key accounts from Outside Sales role in addition to the Las Vegas and Southern California markets - Manage continuous travel and long distance, high touch relationships to grow revenue - Consistently ranked as top sales rep among Account Executives
  • Jumpstart Automotive Media
    Sr. Outside Sales Manager
    Jumpstart Automotive Media Feb 2006 - Jan 2008
    San Francisco, Us
    - One of five top performing Inside Sales Managers rewarded by moving to our respective sales territories, new initiative for Jumpstart - Successful transition from inside sales role, tripled monthly revenue to $100k within 11 months- Facilitate meetings with key decision makers to educate and sell the importance of emerging digital advertising and Jumpstart offerings- Instrumental in introducing new digital strategies to Tri State Area (NY, CT, NJ) dealer clients and ad agencies (SEM, display and behavioral targeting) - Lead contract negotiations; budget amounts, services received, terms and conditions- Create and analyze custom monthly performance reports for client ROI and contract renewal meetings- Function independently and efficiently day to day from NYC home office with monthly meetings in SF headquarters
  • Jumpstart Automotive Media
    Inside Sales Manager
    Jumpstart Automotive Media Jan 2005 - Jan 2006
    San Francisco, Us
    - High volume and aggressive cold calling to automotive dealerships in assigned market (New York State)- Prospect, farm and establish New York market with no previous Jumpstart presence - Achieved top performing sales rep within a two team system, winner of several monthly spiffs- Create effective digital sales presentations to pitch over phone calls
  • Cbs News
    Sales And Marketing Intern
    Cbs News Sep 2004 - Dec 2004
    New York, Us
    Assisted with marketing promotions, prepared and edited presentation materials for Account Executive client meetings, assisted with special events.
  • Nummi (Toyota/General Motors)
    Summer Intern - Automotive Production
    Nummi (Toyota/General Motors) May 2004 - Aug 2004
    Employed at NUMMI for two Summer sessions (00 and 04)College program where employee affiliates fill in for vacationing union workers in the summer.Worked various jobs on the "Line" - assembly line for car and truck engines. Physical role that demanded excellent hand eye coordination to successfully complete a specific stations job over 300 times per shift.NUMMI is a joint Toyota and GM plant that manufactures Toyota Tacomas, Toyota Corollas, and Pontiac Vibes.
  • Mobiline - Smart Wireless
    Location Manager (Retail)
    Mobiline - Smart Wireless Jun 2002 - Feb 2004
    Retail center for T-Mobile wireless products; cell phone hardware, cell phone plans, upgrades, add ons, and accessories.Managed two retail locations with 11 employees. In charge of generating individual employee sales goals, scheduling, inventory/finance auditing, location sales goals, store openings/closings all while meeting/exceed my individual sales goals.Consistently top 5 (out of 70+ sales reps) "Top Gun" sales person with highest sales in December 2003.
  • Nummi (Toyota/General Motors)
    Summer Intern - Automotive Production
    Nummi (Toyota/General Motors) May 2000 - Aug 2000
    Employed at NUMMI for two Summer sessions (00 and 04)College program where employee affiliates fill in for vacationing union workers in the summer.Worked various jobs on the "Line" - assembly line for car and truck engines. Physical role that demanded excellent hand eye coordination to successfully complete a specific stations job over 300 times per shift.NUMMI is a joint Toyota and GM plant that manufactures Toyota Tacomas, Toyota Corollas, and Pontiac Vibes.

🚘 Christian Ferrer 🚘 Skills

Online Advertising Digital Marketing Sem Marketing Strategy Salesforce.com Online Marketing Marketing Advertising Sales Social Media Marketing Seo Digital Strategy Cold Calling Google Analytics Sales Process Lead Generation Account Management Sales Management Digital Media Display Advertising Mobile Marketing New Business Development Selling Sales Operations Strategy Email Marketing Customer Retention Business Development Ppc Behavioral Targeting Ad Networks B2b E Commerce Crm Market Planning Direct Marketing Media Planning Google Adwords Ad Exchanges Sales Presentations Interactive Marketing Media Buying Integrated Marketing B2b Marketing Customer Acquisition Mobile Advertising Analytics Web Analytics Product Marketing Contract Negotiation

🚘 Christian Ferrer 🚘 Education Details

  • San JosΓ© State University
    San JosΓ© State University
    Marketing
  • Hogan Senior High
    Hogan Senior High
    High School/Secondary Diplomas And Certificates

Frequently Asked Questions about 🚘 Christian Ferrer 🚘

What company does 🚘 Christian Ferrer 🚘 work for?

🚘 Christian Ferrer 🚘 works for Demand Local, Inc.

What is 🚘 Christian Ferrer 🚘's role at the current company?

🚘 Christian Ferrer 🚘's current role is VP of Automotive Sales.

What is 🚘 Christian Ferrer 🚘's email address?

🚘 Christian Ferrer 🚘's email address is cf****@****hoo.com

What is 🚘 Christian Ferrer 🚘's direct phone number?

🚘 Christian Ferrer 🚘's direct phone number is +170734*****

What schools did 🚘 Christian Ferrer 🚘 attend?

🚘 Christian Ferrer 🚘 attended San José State University, Hogan Senior High.

What are some of 🚘 Christian Ferrer 🚘's interests?

🚘 Christian Ferrer 🚘 has interest in New Technology, Behavioral Targeting, Snowboarding, Good Times, Motorcycles, Digital Marketing, Seo, Sports Cars, Display Ads, Sem.

What skills is 🚘 Christian Ferrer 🚘 known for?

🚘 Christian Ferrer 🚘 has skills like Online Advertising, Digital Marketing, Sem, Marketing Strategy, Salesforce.com, Online Marketing, Marketing, Advertising, Sales, Social Media Marketing, Seo, Digital Strategy.

Who are 🚘 Christian Ferrer 🚘's colleagues?

🚘 Christian Ferrer 🚘's colleagues are Patrick Munhall, Alejandro Giron, Erica Lindo, Brian Schrader, Lachlan Maclean, Hayley Gorostieta, Trisha Garbett.

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