Extensive knowledge in the IT, Construction and Building Software industries. Training personnel, writing user manuals and work procedures to ensure end user friendly software programs. Developing comprehensive integrated online software packages giving builders a platform to quote for projects in the residential and commercial building industry. Sales and marketing strategies have included, social media, e-marketing, telemarketing and cold calling, driving business networks with key industry players, electronic direct mail, newsletters, radio, newspapers, home shows and strategic sales plans. Managing teams of sales reps, mentoring, training and reviewing progress to achieve set KPI's. Developed and implemented business plans to deliver efficiencies that ensure the business maintains profitability. Strong focus on marketing and branding within the building industry, promote business and utilising cost efficient methods to a targeted audience, such as HIA, MBA and supplier newsletters or magazines, EDM newsletters, Home and Trade shows.