Christopher Brown Email & Phone Number

Mountain View, California, United States

Lead all aspects of internal and external communications for the enterprise. Responsibilities include corporate reputation, crisis communications, issues management, media relations, executive communications, thought leadership, strategic messaging and organic social media strategy for the two-hospital system and multi-specialty physician group.• Manage a staff of two • Developed first ever enterprise content strategy, strategic corporate communications platform and internal communications organizing system• Developed thought leadership strategy for executive leadership • Lead efforts to strategize and effectively utilize video for employee engagement• Lead the strategy and development of a market leading intranet platform • Lead all aspects of media relations strategy, both reactive and proactive with efforts leading to front page placements in the San Francisco Chronicle and San Jose Mercury News as well as a placement in the New York Times among others• Lead, direct and manage all aspects of crisis communications strategy and response and serve as PIO as needed• Report metrics to effectively measure corporate reputation and demonstrate results

San Jose, California

Drove external and internal strategic communications initiatives for Good Samaritan Hospital, which is part of HCA Healthcare's Far West Division. Responsibilities included crisis communications, media relations, strategic messaging, executive communications development, social media management, community outreach and government relations. Also, served as the key contact for crisis communications and media relations for Regional Medical Center, a Level II trauma center.• Managed a staff of one • Deep crisis communications and media relations experience, on call 24/7• Developed executive communications, strategic messaging and effectively write in the voice of others• Developed innovative strategies for executive communications including video• Extensive experience developing high-level, strategic presentations for leadership• Developed earned media strategies, all support material, provided complete media management andserve as primary spokesperson• Developed effective reactive media strategies to effectively manage national/global stories on a 24-hour news cycle; able to develop strategic, cohesive messages quickly• Developed creative for broadcast, print and online• Utilized social media management tools to effectively manage social media• Managed and implemented all community outreach

Fremont, Ca

Washington Hospital Healthcare System (district hospital), Fremont, CA. Focusing on strategic communication about and implementation of improvement work throughout the health system using Lean principles (Toyota Production System). Responsibilities included:• Managed a staff of two• Developed and implemented strategic communications to enhance awareness of the Lean philosophy, methods and tools throughout the Health System• Implemented Lean training and education required for meaningful and sustainable change – Value Stream Mapping, Kaizen and 3P Workshops• Developed and coach Lean leaders throughout the health system• Served as a strategic partner to all managers for Lean associated information • Directed the work of Lean consultants to ensure the greatest impact for Health System’s programs and staff• Reported monthly to the CEO and the board of directors meeting concerning the progress of Lean transformation

Fremont, Ca

Responsibilities include media relations, executive communications, labor communications, issues/reputation/crisis management, social media and online presence, integrated marketing and select special event oversite and planning. Positon scope includes the following:• Manage a staff of four • Develop strategic, senior-level communication/speeches for the CEO, president of the board and other senior staff• Trusted senior advisor and point person for crisis management, confidential/sensitive issues and general issues management• Direct proactive and reactive media relations• Manage unique, sensitive, issues associated with a publically-elected board and public entity• On-the-record spokesman for all media (on camera, print, radio, etc.) on behalf of the health system• Seasoned team member (serving as PIO) of Emergency Operations Center when activated• Senior advisor for advertising and marketing for the health system• Manage external relationships with communications firms and vendors• Developed and implemented strategic online health system strategy for marketing, issues/image management, website development for Washington Hospital Healthcare System and associated entities• Developed first ever, two-year social media business communications strategy for the health system, which included Facebook, Twitter and other social media outlets• Developed and managed special purpose blogs and social media to achieve specific communications/reputation management goals and SEO objectives• Developed and produced original programing for InHealth, a Washington Hospital Channel, broadcast throughout the health system’s market on Comcast Channel 78 and YouTube

Palo Alto, Ca

Position scope included marketing and communications support for benefits, compensation, labor relations, recruitment, training and organizational development and included the following:• Managed a staff of two • Directed strategy for bargaining communications for both Stanford Hospital & Clinics (SHC) and Lucile Packard Children’s Hospital (LPCH)• Overhauled, developed and managed external HR websites (SHC & LPCH), including recruitment and benefits• Developed a strategic advertising plan for recruitment• Produced regular electronic and printed communications to managers, employees and internal HR informing about updates related to human resources• Managed annual employee engagement survey• Worked with internal client groups to ensure that HR marketing and communications goals and objectives are in line with internal client goals and objectives• Managed and produced VP-level HR communications for SHC and LPCH• Served as a liaison to SHC and LPCH communications• Managed vendor relationships.

Fremont, Ca

Responsibilities included media relations, marketing, advertising, internal communications and special event planning for the health system, which included the following:• Managed a communications staff of six• Developed speeches for the CEO as well as the president of the board and other senior staff• Carried out proactive and reactive media relations strategies for local, regional media (Fremont Argus, San Francisco Chronicle, San Jose Mercury News, LA Times, NY Times, KNTV, KTVU, KGO, KPIX, KGO-AM, KCBS, etc.) and industry publications (HealthLeaders, Modern Healthcare, etc.)• Provided strategic council to senior management regarding appropriate responses to media• Developed issues management book and crisis communications strategy• On-call 24/7 for media inquiries and acted as the health system’s media spokesperson• Produced a variety of external (advertorials) and internal publications (bi-weekly employee newsletter, quarterly construction update, physicians’ newsletter, executive memorandums, etc.)• Developed an overall advertising strategy consistent with the institutional agenda and business objectives including the development and implementation of a multimedia advertising strategy for the health system as well as several key components• Developed and implemented InHealth, a Washington Hospital Channel. The unique channel broadcasts 24/7 throughout the health system’s market on Comcast Channel 78• Managed a production staff and produced original health and safety programing for InHealth• Developed and managed identity guidelines consistent with the health system’s 30-year master plan• Produced more than 10 major special events per year• Provided complete management of web development (HTML5) for whhs.com• Provided complete management of social media strategy• Managed communications and creative vendor relationships (Singer & Associates, Groundswell Advertising, McMurry, etc.)

San Francisco, Ca

Responsibilities included the overall planning, implementation and management of Broadlane’s corporate public relations function, which included the following:• Managed a staff of two• Provided proactive and reactive media relations with national trade media (Modern Healthcare, Materials Management in Health Care, etc.)• Executed external communications strategy and process (company and vendor press releases, speaker’s bureau, analyst relations program, etc.)• Implemented internal communications strategies which included the ongoing development and supervision of the company intranet• Developed company communications policies and procedures (company and vendor press release policies, quarterly shareholder report procedure, company style guide, etc.)• Implemented effective issues management process• Provided strategic council to leverage and coordinate internal and external announcements with overall company business objectives

San Francisco, Ca

Responsibilities included the planning, implementation and management of the following for CHW Bay Area Region’s seven hospitals: • managed a staff of four• provided proactive and reactive media relations with experience ranging from national media including all major news outlets (CNN, ABC, 60 Minutes, Dateline NBC, CBS, etc.), local reporters (San Francisco Chronicle, San Jose Mercury News, KNTV, KTVU, KGO, KPIX, KGO-AM, KCBS etc.) and industry publications (Modern Healthcare, Health Leaders, etc.) (on-call 24/7 for media inquiries)• administered issues management process (e.g., labor, financial, various controversial issues)• strategically counseled senior management prior to responding to media in a given situation• completely managed and purchased print, radio and television advertising• managed outside agencies and creative firms for various projects including the development of television, print and radio ads as well as special video projects• managed the day-to-day marketing relationship with the San Francisco Giants including the development of all CHW signage within AT&T Park• assisted in the management of the regional website and part of the core website redesign team creating the premier health care website in the Bay Area• represented CHW Bay Area region hospitals at community events as needed

Sunnyvale, Ca

Responsibilities for the high-tech, start-up company included complete management and implementation of company public relations and marketing efforts including:• secured trade media coverage -- product announcements and reviews -- through proactive media relations via press releases and relationship building with reporters and analysts• redesigned company website• implemented brand identity and logo guidelines• managed outside creative firms for the design and production of company and product literature• managed Pivotal Networking's trade show appearances from pre-planning to implementation

Eugene, Or

Responsibilities included: • provided complete, independent management of national (e.g., 60 Minutes, Dateline NBC, NY Times, Oregonian, Register Guard, etc.) and local media relations (controversial and routine) -- on call 24/7• strategically counseled executives regarding response to media inquiries in a given situation• assisted with internal communications, governmental affairs, issues management and crisis management• managed selective brochure and publication design and production• coordinated PeaceHealth’s speakers bureau• represented PeaceHealth within the community by attending neighborhood association meetings and other community and governmental events as needed

Ba, English

Activities and Societies: Public Relations Student Society of America

High School