Christopher Galina Email & Phone Number

• Lead SME for Technical Analytics retainers and supports additional client retainers (e.g., Analytics, SEO, Paid Media).• Conducts discovery and strategy meetings with client stakeholders to gather data and tracking requirements.• Develops measurement strategy and builds tracking in Google Tag Manager, Google Analytics, and other tools.• Creates clear, thorough technical requirements for client website development teams to implement on their website.• Supports improvement of Analytics and Paid Media implementation processes with ongoing research and documentation.• Develops Quality Assurance plans for testing analytics implementations, cross-training resources on Quality Assurance process. Routinely performs Quality Assurance for projects and ad-hoc tasks within Technical Analytics retainers.

San Diego, California, United States

-Supports all Technical Analytics Retainers & additional client retainers (e.g., Analytics, SEO, Paid Media). -Drives effective completion of Quarterly Action Plan initiatives and responds to ad-hoc technical analytics requests.-Performs data quality assurance by monitoring trends. Expert in debugging tracking issues and ensuring data integrity.-Collaborates with different client teams to integrate Google Tag Manager and Google Analytics on websites.-Implements third-party tracking for major platforms including Facebook, Google Ads, LinkedIn, and Bing, enhancing digital marketing strategies. Includes informing clients of new data privacy laws, best practices, and tools (e.g., OneTrust)-Develops analytics measurement strategy for clients based on needs and recommendations- Writes technical requirements to deliver to client teams for implementation in client website code- Executes measurement plan by building out tracking in tag management- Conducts tracking QA and ad hoc troubleshooting- Responds to tracking requests for Analytics or Publisher tagging (i.e., Bing, Facebook, AdWords)- Supports other teams in data group with client analysis and dashboarding capabilities

San Diego, California, United States

-Work with the team on ad hoc analysis projects-Assist with compiling scheduled recurring reports-Pull and interpret web click stream and other applicable data-A/B Multivariate Testing. Work with team members to leverage testing capabilities-Monitor data for trends and issues. Identify and work to overcome implementation or tracking errors

San Diego, California, United States

Teaming with Marketing and Operations divisions at ResMed- Utilizing the company’s historical demand to identify ordering patterns for ResMed’s top national customers down to the top ordered SKUs. Preprocessing historical data using Python software- Developing a SARIMAX forecasting model in Python that allows the ResMed team to forecast demand for the top selling SKUs for the top national customers. Adjusting model parameters to a better fit based on results from our feature engineering- Using Python and Tableau software to create interactive dashboards for the ResMed team to be able to monitor demand trends according to customer type, time period, product family, and product type- Meet weekly with ResMed to discuss our progress, notable findings, and remaining checkpoints before our project deadline

Shanghai, China

Worked alongside the Nokia Shanghai Bell product development team to analyze trends in business and consumer markets in the US. Developed market research report outlining favorable markets and regions densely populated with them. Presented summary from our 5-week research project to our liason/Product Director and other stakeholders.

San Diego, California, United States

Just in Time for Foster Youth is a non-profit organization in San Diego that aims to engage a caring community that helps transition age (18-26) foster youth achieve self-sufficiency and well-being. Individuals are asked to participate in a survey, after aging out of the program, about their time with JIT and their perceived readiness for the future. The project's goal was to use the survey data to uncover which characteristics were present in individuals that acknowledged they were working to become their best self.We were able to start analyzing the differences between responses after preprocessing the results. Transforming answers to categorical questions with the Likert Scale (1-5) assigned scores to each response. According to the summary of our analysis, an individual's satisfaction with the following aspects of their life:- Current relationships- # of people they can depend on- Amount of accountability in their lifea prediction model is able to determine whether a candidate is likely to be striving towards self-sufficiency and well-being.

Greater San Diego Area

I was responsible for delivering "Blue Spoon" service standards to customers on campus by being knowledgable, efficient. As well as demonstrating a strong understanding of the product nutritionals and clearly communicating this information to customers and the rest of the team. Additionally, I implemented new ideas in an attempt to better the customer experience.

La Gran Terraza is USD's fine dining experience on campus, featuring California cuisine with a Mediterranean flair. As a host, I am in charge of the following: welcoming our guests (with knowledge of who holds VIP status), maintaining a neat front desk environment, enhancing customer experiences whenever possible, working closely with the wait staff to keep an organized account of customers, answering phone calls and coordinating with our guests, assist with opening/closing tasks and side work as needed

Assisted a top producing loan officer by: assessing current production processes, creating a marketing plan to reach new customers, increased quality and quantity of leads, and brought fresh insights and energy to a high producing team

Santa Clara, Ca

Counselor: created an enthusiastic environment for games and activities, executed daily schedules in a timely manner, managed parent relations, ensured the staff was prepared and organized, and oversaw the set-up/break-down of camp equipment

Master Of Science - Ms, Business Analytics

Activities and Societies: Business Analytics Association | Alumni Relations Chair

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: Member of Phi Gamma Delta, USD Sales Club

Education record

Activities and Societies: ASB Treasurer, Student Leadership | Freshmen Mentor, Varsity Water Polo