Content Marketing Specialist
CurrentDevelop content marketing editorial plan that supports the established business strategy, considering contributed articles, blog posts, press releases, case studies, social media, the website and more.Conduct in-depth research on industry-related topics and interview internal or external subject matter experts to capture ideas and distill complex concepts into effective, clear communication.Create compelling headlines and body copy that will capture attention of the target audience while conveying professionalism.Team with executive and product management to ensure content is consistent and aligned with the company’s desired messaging.Identify any gaps in current content and make recommendations for new content.Proofread content for errors or inconsistencies, edit and polish existing content to improve readability or relevance.Manage internal library of content for customer-facing employees to ensure latest material is always available and being used.Team with graphics designer for custom illustrations and graphics to supplement written content.Use SEO strategies in writing to maximize the online visibility in search results and web traffic.