Christopher Jesurun Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Chicago, Illinois, United States

Sense360 by Medallia is a market research product that uses behavioral and survey datasets to provide unparalleled insight into consumer behavior and competitive dynamics.In this role, I empower my clients with compelling insights that inspire action. My strength is a consultative approach that builds trust and credibility with stakeholders and leverages my research expertise in the restaurant and retail industries.I own the presentation of our research findings to executives, marketers, and insights leaders. I enjoy distilling business challenges into research questions, developing our research approach, applying best practices, and delivering clear insights to decision-makers.I take pride in working with our incredible analysts to identify the “so what” in our research, taking the findings from interesting to impactful with compelling storytelling.As the owner of client success for my accounts, I’m ultimately responsible for driving partnership renewals and expansions.

Chicago, Illinois, United States

As the Senior Manager of Consumer & Brand Insights, I owned the insights function at Potbelly, initially reporting to the CMO and then directly to the CEO toward the end of my tenure.I’m most proud of my work on restructuring our menu offering with the goal of expanding our pricing scale, elevating our quality perceptions and simplifying ordering decisions for our customers. The pricing strategy directly impacted traffic and check as we found better ways to communicate value on our lowest priced items while commanding higher prices on our premium options.I worked closely with C-suite leadership on these initiatives and had the pleasure of presenting multiple phases of the work to our Board of Directors I also enjoyed working closely with marketing leadership to more clearly define our brand positioning and set a clear strategic vision for growth. We took a research-led approach that established which brand strengths aligned with the emotional and functional needs that define need-states and drive consumer behavior.Our customer engagement role reported to me with responsibility for our closed loop process and CX reporting. I really enjoyed developing both the confidence and capabilities of my direct report who was early in their career but eager to learn and grow. I was accountable for vendor relationships for all of our research tools and insights partners. As a lean organization, I also frequently conducted primary research including concept tests, consumer taste tests, in-market product development tests, product satisfaction surveys, guest experience surveys, advisory focus groups, guest retention analyses, motivations and barriers studies, and more.

Chicago, Illinois, United States

I owned the consumer insights that powered our menu innovation pipeline, working cross-functionally alongside leadership from the culinary, ops, supply chain and finance teams to ideate, test and launch new menu items.I took pride in leading our menu optimization initiatives to improve our value proposition through pricing, product offering, and menu layout. The project involved transaction data analysis, dine-along interviews, quantitative surveys, TURF analyses, eye-tracking studies and multi-cell market tests. I also developed a forecasting model for new product launches that helped us identify the highest potential products in our pipeline and what sales volumes we could expect upon launch.

Chicago, Illinois, United States

As the owner of our research cycle for product development, I took menu ideas from concept to launch. We ran the entire process in-house at Potbelly, including concept testing, taste tests, focus groups, and market tests, so in this role I was able to flex my leadership and project management skills to drive product development forward. It was in this role that I also overhauled our insights communication approach with better structured reports, improved visualizations, and more compelling narratives to inspire action.

Chicago

I supported our menu development team by coordinating various elements of our research cycle for new products. I also enjoyed publishing a biweekly infographic series for our company leadership with each issue highlighting an emerging consumer or industry trend. In this role I also developed and ran our in-house customer intercept program.

Chicago, Illinois, United States

I supported the Operations VP and her field management team by creating reporting and tools that identified outliers and highlighted growth opportunities.

Chicago, Illinois, United States

I transformed the live music component of the in-shop experience into a sales driving program that brought people into the shops. I worked with our Chicago musicians, shop managers, and partner organizations to execute a variety of music series, open-mics, contests and more that engaged our customers and gave them another compelling reason to choose Potbelly.

Bachelor'S Degree, Arts, Entertainment, And Media Management

Arts And Humanities