Christopher Gutierrez Email & Phone Number

Redwood City, California, United States

Redwood City, California, United States

Union City, California, United States

Guided a team of 5 UI & UX developers for website redesign to improve functionality and obtain high user conversion. Collaborative tasks included UAT development, product video upload system, product ideas page launch, and constant feedback for a user-friendly admin control panel interface.Invented an enterprise-wide product customization website feature (used by subsidiary company databases). With the implemented feature, customers could enhance the appearance of their product packaging real-time by custom selecting bottles and interchanging caps with a click of a button. The feature addresses small business challenges such as sourcing affordable packaging supplies, scaling product lines, and browsing a diverse selection of packaging options.Optimized editing workflow process for over 3,000+ images & videos (for website use and social media B2B marketing) by duplicating several thousand files into category folders, and configuring a batch editor software to auto crop and convert file types/sizes for website upload. This replaced an outdated media database and led to an increase in brand awareness and quarterly earnings.Built from scratch a custom keyword generator used to automate complex naming schemes, product descriptions, and SEO tags in order to compete on search engines such as Google, Bing, and Yahoo. In effect, the generator reduced error by 85% and saved countless hours of daily work.Created the BestBottles catalog, a 32-page wholesale booklet with comprehensive product information. The catalog contains 11 collections and only captures 1/8 of our product inventory. It offers an organized browsing solution for our large community of entrepreneurs and wholesale buyers. In addition, hired 4 skilled freelance designers to carry forward the creation of high fidelity mockups and wireframe sketches for the products ideas page, eliminating the need to put on a full-time employee saving the department an average of $40k annually.

Berkeley

Conduct extensive research in the formal menswear market, closely follow activity trends, analyze optimal branding techniques, and prepare calendar plans for social media growth and user follower acquisition.Manually photograph original content for ad campaigns and social media posts. Curate a collection of formal wear theme images that result in page reposts and an increase traffic of 30-50+ followers and 5,000 to 11,000 new impressions each day and 40,000-48,000 + views each week.Manage a blog page and related social media accounts (Instagram, Facebook, Twitter and Lookbook) for visual performance and user engagement.Produce content for 150+ businesses and commercial brands including some well-known ones such as GQ (as a GQ Insider affiliate), Perry Ellis, Clarks, Paul Mitchell, Johnston & Murphy, Men With Class, and Timex. Facilitate product giveaways with brand partners to increase follower acquisition and help execute marketing strategies for social channels.Pitch collaboration ideas to local custom suit and clothier businesses to receive unlimited access to luxury suits and menswear items to further my scope in content production for all my social media channels.Contribute to the growth and success of independent menswear start-up companies in sales and global advertisement including well-known brands such as Sprezzbox, Ties.com, Bows N Ties, Soxy, Hockerty Men, and many more.(Formerly known as Unbearably Stylish, now rebranded as Suit Guide.)

Union City, California, United States

Researched consumer demographics, successfully pitched a budget for social media growth campaigns, carried out each project on our social channels and resulted in an 200% increase in brand awareness and doubled our e-commerce store sales from $75k to an average of $150k sales annually.Developed A/B testing strategies for both email blast campaigns and Google advertisements during promotional events such as the annual Whole Foods Market Beauty week, Black Friday, and Mother’s Day.Recorded key performance indicators (KPI) to narrow down specific social media campaign efforts in order to maximize budget spending and time allocated. Subsequently, led metric-based performances such as hosted giveaways, effective influencer collaborations, purchased one-time shoutouts, and captured high-quality images/videos which contributed to an increase of 10-20+ followers each day, and 24k-38k views each week.Collaborated with the CEO and executive members to acquire Ulta Beauty as a retail partner in a highly successful sales pitch. Contributed by providing annual sales insights, multiple forms of digital media, thorough constructive criticism, and recommending novel ideas related to branding.Revamped the Nemat International wholesale catalog by updating product information and adding new media visuals which was then disseminated electronically to our nationwide community of retail sellers. In addition, created an influencers gift-set catalog that was used for ongoing collaborations with influencers who aligned with our company values and mission statement.Managed the Shopify, e-commerce flagship store by performing daily tasks such as changed banners, posted educational blogs, recorded celebrity features (such as Billie Eilish, Kristen Bell, Martha Hunt) and in the press news (Cosmopolitan & Maire Claire), updated product prices, scheduling promotional events with partners, adding new applications to bolster sales, and carrying out any necessary routine maintenance.

Operated a seamless experience for external customers by providing a series of planned phone calls/email correspondence, which included vital tasks such as setting up suit appointments with designers, confirming purchase order details, handling customer complaints in a timely manner and responding with appropriate solutions. Implemented Acuity Scheduling, an automated appointment booking system that allowed clients to schedule suit design appointments and set up follow up meetings for tailoring.Supervised an order management system in Excel that controlled a complex operation involving order processing, materials handling, inventory management, and order dispatch to ensure tracking of customer product movement accurately.Maintained a professional partnership with a team of international vendors and tailors via Microsoft Outlook in order to provide regular and effective correspondence necessary to accomplish challenging tasks such as meet hard deadlines, analyze product complications, and make technical or urgent modifications for client satisfaction.Oversaw the San Francisco-Bay Area sales order queue to resolve any misplaced or incomplete sales orders and, with 90% repeat client return rate, became the company’s top selling showroom location in comparison to our other locations in New York, Chicago, Los Angeles, and Washington D.C.Arranged to have meetings with high-end clientele to determine suiting needs and consistently established a good rapport with the growing Chookhare & Sons client base for long-term business partnerships, including the notable Las Vegas Raiders. In addition, had been given the remarkable opportunity to co-design matching custom tuxedos for record executive and producer DJ Khaled, and his 2-year old son Asahd Khaled.

Oakland

Delved into market research for high-end custom menswear suits to develop and define a marketing strategy.Formed a list of social media marketing tags and hashtags to reach views throughout New York City, San Francisco, Los Angeles, Portland and Seattle.Initialized a marketing plan to widen the scope of online impressions by targeting a menswear audience, evaluating popular forms of content production, and putting together a posting schedule.Used analytical insights and recorded progress on Excel to track the consistency or increase of online traffic flow.