Christopher Ross Email & Phone Number

Boston, Ma, Us

Burlington, Massachusetts, United States

As a key advisor to Sales leadership and subject matter experts, I provide critical insights into margin and revenue impacts for complex, high-value deals. My timely and thorough financial analysis supports effective deal structuring and closure, creating robust business cases that benefit both Avid and its customers. I oversee deal reviews and support proposal/project teams, ensuring seamless transitions from deal closure to delivery.I excel in conducting detailed financial analysis and projections, translating complex data into actionable insights and reports. Key achievements include:Driving consistent global financial deliverables with precision, adhering to internal policies, GAAP, and commercial standards.Delivering comprehensive financial support for Avid's channel sales program and managing strategic partnership agreements to maximize business value.

Promoted from Senior Manager to Director, I oversaw Channel Sales Enablement and Pricing Operations while continuing my core responsibilities and driving strategic alignment. I worked closely with Channel, Finance, and Commercial Leadership to synchronize Avid’s Global Channel Partner Program with our Commercial Go-to-Market Strategy. By engaging with cross-functional teams, I addressed improvements in Channel and Pricing processes, systems, tools, and governance. I also partnered with Product Management to ensure that product information and pricing remained accurate and current.Key accomplishments included:• Developing and implementing a Partner Enablement Strategy that aligned with Avid’s business objectives, significantly enhancing program effectiveness.• Delivering critical partner communications such as Channel Program Change Alerts, monthly ChannelCAST Webinars, and quarterly Channel Partner Office Hours to keep partners informed and engaged.

Burlington, Ma

I successfully implemented Avid’s Global Channel Partner Program across various partner tiers, ensuring consistent delivery and managing end-to-end onboarding processes, including application handling, agreement facilitation, and benefits administration. I led the Partner Advisory Council to gather and integrate feedback, driving improvements in the program, policies, and system enhancements. By conducting regular audits and overseeing program entitlements, I ensured compliance and managed channel incentive structures such as Deal Registration, Rebates, Co-Op, and MDF.I analyzed key metrics—discounts, performance, margins, and win rates—to assess the program’s effectiveness and alignment with objectives. Additionally, I collaborated with channel enablement to develop goals and initiatives for partner education and development.Key achievements included:• Spearheading enhancements to Avid’s Partner Portal, which improved usability and partner experience.• Leading program design changes and working closely with Partner Account Managers (PAMs) and partners.• Resolving escalated channel conflicts and supporting complex partner sales issues.• Collaborating with sales leadership to optimize partner engagement through tailored coverage models, quotas, and alignments for PAMs.

Cambridge, Ma

Building on my experience as a Senior Sales Operations Manager, I expanded my role to support new initiatives such as the Independent Software Vendor (ISV) Program and the Channel Program (Pilot). I collaborated with cross-functional teams to drive enhancements in Pega’s systems and processes, optimizing efficiency and effectiveness.Key achievement:• Successfully implemented Pega’s Partner Program across various tiers and types within the Partner Ecosystem, ensuring seamless integration and operation.

Cambridge, Ma

I partnered with the VP and Senior Management of Global Alliances to align operational support with business strategy, ensuring systems met team needs. I engaged in quarterly planning reviews to assess alignment and coverage, addressing system and process enhancements as needed. Working closely with Global Alliances Leadership, including Partner Technical Enablement, Partner Sales Enablement, and Marketing, I ensured integration across the Global Alliances Organization.I set Management by Objective (MBO) goals for the team and reported results to the Sales Compensation Team, maintaining performance accountability. I managed regional activity against key performance indicators, providing actionable insights and recommendations. Key responsibilities included:• Overseeing the Partner Onboarding Process, from partner reviews to managing Master Alliance Agreements.• Administering Partner Opportunity Registration and Teaming Agreement Processes to ensure compliance and smooth execution.

Franklin, Ma

As the theater lead for the Deal Registration Program in the Americas, I managed processes related to Sales Assistance Requests and Contract Management. I collaborated with teams in EMEA and APJ to implement global best practices, driving continuous process improvements. Partnering with Field Sales, Inside Sales, and Partner Sales Managers, I resolved complex Deal Registration issues while maintaining program integrity.Key accomplishments include:• Enhancing the visibility of Global Business Services within the Partner Support Center through strategic operations and communication.• Leading a global team to ensure timely and high-quality process execution, consistently exceeding customer expectations.• Building strong relationships with EMC’s Channel Partners, supporting Deal Registration, Pricing, and Contract Management.• Recruiting, training, and retaining top talent to develop a robust and scalable department.

Franklin, Ma

- Oversee credit and collection activity to insure cash goals and over 60 day targets are met or exceeded.- Develop solid relationships with major customers and other departments. - Provide solutions to maximize departmental performance and intradepartmental communication and cooperation.- Hire, train, and retain the best employees to build and maintain a strong, scalable department.- Prepare annual performance reviews for direct reports and midyear evaluations. - Bring positive visibility to the department.- Prepare and present reports to upper management on group performance.- Make credit decisions that maintain the integrity of the accounts receivable base as well as promote growth and opportunity for EMC.- Negotiate and review security instruments to insure timely payments.- Served as a subject matter expert (SME) for the ISSC transition and worked directly with PMO team to create training documents, and presentations.- Performed knowledge transfer activities with lead ISSC analysts and managers in the US then spent two months in India to extend training to all ISSC analysts and managers.

Hopkinton, Ma

- Operate on-site within EMC’s Credit and Collections Department as an EMC Credit and Collections Analyst and Supervisor- Resolve billing problems independently to ensure goals and objectives are met.- Develop positive working relationships with customers and other departments- Reconcile customer accounts, prepare written requests, manual invoices and credit/check refunds.- Work with other analyst and management to improve processes.- Utilize in-depth knowledge of departmental policies and procedures to ensure payments are received within terms, departmental/team goals are met and customer issues are addressed promptly.- Provide EMC Credit and Collections Section Manager as well as RMC Home Office with regular reviews and evaluations of RMC team members’ performance.- Preliminary review of resumes for potential new hires on the team - Schedule/conduct initial interviews. - Schedule follow-up interviews with various levels of RMC and EMC Management. - Provide feedback impacting final decision regarding new hires.

Boston, Ma

- Manage day-to-day operations for Dalbar’s WebMonitor product.- Redesigned an evaluation system to improve upon efficiency, and accuracy of the research.- Co-Author Quarterly Rankings and Trending Reports.- Observe, identify, and report weekly changes in content and function found on Web sites within the financial services industry.- Perform in depth analysis and evaluation of numerous financial services Web sites to score and rank the quality of each site.