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Christopher Ross Email & Phone Number

Director, Channel Strategy and Dealer Operations at Life Fitness / Hammer Strength
Location: Greater Boston, United States, United States 10 work roles 1 school
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Role
Director, Channel Strategy and Dealer Operations
Location
Greater Boston, United States, United States
Company size

Who is Christopher Ross? Overview

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Christopher Ross is listed as Director, Channel Strategy and Dealer Operations at Life Fitness / Hammer Strength, a company with 1584 employees, based in Greater Boston, United States, United States. AeroLeads shows a matched LinkedIn profile for Christopher Ross.

Christopher Ross previously worked as Director, FINOPS at Avid and Director, Channel and Pricing Operations at Avid. Christopher Ross holds Bachelor Of Science, Business Administration from Framingham State University.

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Life Fitness / Hammer Strength

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Profile bio

About Christopher Ross

I specialize in optimizing key program components—such as incentives, specializations, and tiering—to drive partner engagement and fuel business growth. With a strong track record of collaborating with diverse teams, I align channel strategies with overarching business objectives, ensuring cohesive and effective execution.My experience spans working with a variety of partner types, including Public-Sector distributors, Value-Added Resellers, Marketplace/Hyperscalers, and global consultancies. I excel in building and leading high-performing global teams, focusing on recruitment, training, and performance management to achieve timely and high-quality execution of channel programs and processes.I am also skilled in providing insightful reporting and analysis on channel performance, including pipeline development, revenue generation, and partner satisfaction metrics. Let's connect to discuss how my expertise in channel optimization and team leadership can drive success and growth for your organization.

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Life Fitness  / Hammer Strength
Life Fitness / Hammer Strength
Director, Channel Strategy and Dealer Operations
Boston, MA, US
Website
Employees
1584
AeroLeads page
10 roles

Christopher Ross work experience

A career timeline built from the work history available for this profile.

Director, Finops

Current

Burlington, Massachusetts, United States

As a key advisor to Sales leadership and subject matter experts, I provide critical insights into margin and revenue impacts for complex, high-value deals. My timely and thorough financial analysis supports effective deal structuring and closure, creating robust business cases that benefit both Avid and its customers. I oversee deal reviews and support.

Jan 2024 - Present

Director, Channel And Pricing Operations

  • Promoted from Senior Manager to Director, I oversaw Channel Sales Enablement and Pricing Operations while continuing my core responsibilities and driving strategic alignment. I worked closely with Channel, Finance, and.
  • Developing and implementing a Partner Enablement Strategy that aligned with Avid’s business objectives, significantly enhancing program effectiveness.
  • Delivering critical partner communications such as Channel Program Change Alerts, monthly ChannelCAST Webinars, and quarterly Channel Partner Office Hours to keep partners informed and engaged.
Apr 2021 - Dec 2023

Senior Manager, Channel Operations

Burlington, MA

  • I successfully implemented Avid’s Global Channel Partner Program across various partner tiers, ensuring consistent delivery and managing end-to-end onboarding processes, including application handling, agreement.
  • Spearheading enhancements to Avid’s Partner Portal, which improved usability and partner experience.
  • Leading program design changes and working closely with Partner Account Managers (PAMs) and partners.
  • Resolving escalated channel conflicts and supporting complex partner sales issues.
  • Collaborating with sales leadership to optimize partner engagement through tailored coverage models, quotas, and alignments for PAMs.
Nov 2019 - Apr 2021

Director Of Sales Operations, Global Alliances

Cambridge, MA

  • Building on my experience as a Senior Sales Operations Manager, I expanded my role to support new initiatives such as the Independent Software Vendor (ISV) Program and the Channel Program (Pilot). I collaborated with.
  • Successfully implemented Pega’s Partner Program across various tiers and types within the Partner Ecosystem, ensuring seamless integration and operation.
Jul 2019 - Nov 2019

Senior Sales Operations Manager, Global Alliances

Cambridge, MA

  • I partnered with the VP and Senior Management of Global Alliances to align operational support with business strategy, ensuring systems met team needs. I engaged in quarterly planning reviews to assess alignment and.
  • Overseeing the Partner Onboarding Process, from partner reviews to managing Master Alliance Agreements.
  • Administering Partner Opportunity Registration and Teaming Agreement Processes to ensure compliance and smooth execution.
Nov 2015 - Jun 2019

Sales Enablement & Marketing Manager: Deal Registration, Contract Management And Pricing

Emc

Franklin, MA

  • As the theater lead for the Deal Registration Program in the Americas, I managed processes related to Sales Assistance Requests and Contract Management. I collaborated with teams in EMEA and APJ to implement global.
  • Enhancing the visibility of Global Business Services within the Partner Support Center through strategic operations and communication.
  • Leading a global team to ensure timely and high-quality process execution, consistently exceeding customer expectations.
  • Building strong relationships with EMC’s Channel Partners, supporting Deal Registration, Pricing, and Contract Management.
  • Recruiting, training, and retaining top talent to develop a robust and scalable department.
Jul 2013 - Nov 2015

Regional Collections Manager

Emc

Franklin, MA

- Oversee credit and collection activity to insure cash goals and over 60 day targets are met or exceeded.- Develop solid relationships with major customers and other departments. - Provide solutions to maximize departmental performance and intradepartmental communication and cooperation.- Hire, train, and retain the best employees to build and maintain a.

Jul 2009 - Jun 2013

Emc Sourced Credit And Collections Supervisor

Hopkinton, MA

- Operate on-site within EMC’s Credit and Collections Department as an EMC Credit and Collections Analyst and Supervisor- Resolve billing problems independently to ensure goals and objectives are met.- Develop positive working relationships with customers and other departments- Reconcile customer accounts, prepare written requests, manual invoices and.

Nov 2005 - Jul 2009

Webmonitor Manager

Boston, MA

- Manage day-to-day operations for Dalbar’s WebMonitor product.- Redesigned an evaluation system to improve upon efficiency, and accuracy of the research.- Co-Author Quarterly Rankings and Trending Reports.- Observe, identify, and report weekly changes in content and function found on Web sites within the financial services industry.- Perform in depth.

Jan 2003 - Nov 2005
Team & coworkers

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Christopher Ross education

FAQ

Frequently asked questions about Christopher Ross

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What company does Christopher Ross work for?

Christopher Ross works for Life Fitness / Hammer Strength.

What is Christopher Ross's role at Life Fitness / Hammer Strength?

Christopher Ross is listed as Director, Channel Strategy and Dealer Operations at Life Fitness / Hammer Strength.

Where is Christopher Ross based?

Christopher Ross is based in Greater Boston, United States, United States while working with Life Fitness / Hammer Strength.

What companies has Christopher Ross worked for?

Christopher Ross has worked for Life Fitness / Hammer Strength, Avid, Pegasystems, Emc, and Receivable Management Corporation (Rmc).

Who are Christopher Ross's colleagues at Life Fitness / Hammer Strength?

Christopher Ross's colleagues at Life Fitness / Hammer Strength include Michelle Johnson, Warren Klassen, Kateryna Karbovnycha, Tufel Shaikh, and Balraj Gopal.

How can I contact Christopher Ross?

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What schools did Christopher Ross attend?

Christopher Ross holds Bachelor Of Science, Business Administration from Framingham State University.

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