Christopher Master Email & Phone Number

Greater Philadelphia Area

• Established a freelance venture focused primarily on providing cost-effective design for start-up and non-profit groups and businesses• Generate design concepts for a disparate group of clientele running the gamut from marketing collateral to web design

Moorestown, New Jersey, United States

• Manage 4-person team covering content writing, educational video development, and lead generation activities• Develop and execute PCS industry-based marketing strategies to drive lead engagement through HubSpot email campaigns, video, digital ads, and print• Set Marketing calendar and produce 2-3 weekly educational blogs; script and develop accompanying weekly educational video on an IT topic that aligns with PCS core services• Track KPIs across SEO, HubSpot Campaigns, Google, and social media to evaluate messaging and make corrective improvements• Implement ZoomInfo workflow and campaigns in conjunction with HubSpot Sales Hub sequences for cold campaign marketing. Also onboarding Inside Salesperson from Philippines for cold call follow-ups.• Design and support company trade show activities at IT and Cybersecurity events• Manage the company’s social media strategy and efforts to increase brand awareness on LinkedIn (generated 939 new organic followers in 1 year)• Implemented HubSpot CMS to design and launch new company website in 2022. Make continual improvements based on SEO reporting and keyword research using UberSuggest.

• Create book cover designs on a freelance basis

Greater Philadelphia Area

• Produced theatrical play art for 80+ different performances to date• Designed seasonal brochures for Allens Lane Theater

Mount Laurel, New Jersey

• Initiated marketing campaigns generating $5M in new business sales and $2.5M in current customer sales• Set up, marketed, and managed Cvent registrations for User Conference generating $118,000 in 2019 and $45,000 from training sessions in 2021• Wrote, recorded, and edited multiple product videos showcasing key features within flagship distribution and E-Commerce software• Redesigned company website to generate 40% higher mid-funnel lead activities in 2022 through access to video content• Managed digital campaigns utilizing Constant Contact, Google Ads, Google Analytics, LeadBoxer, and Salesforce• Designed booth and marketing collateral for over 20 trade shows• Wrote feature articles for print and web as well as 2 monthly marketing emails, corporate blog, social media content, white papers, and case studies• Created corporate branding, brochure, and all marketing collateral• Proofed over 600 individual ServiceNow knowledgebase documents• Aided in UX planning and graphics creation for company’s flagship distribution software and version updates

• Filmed and edited videos showcasing product functionality and durability• Drove new business engagement through the development of 5 individual product webinars combining video and PowerPoint• Maintained $50,000 trade show budget by coordinating setup for 15+ shows; create trade show booths & banner graphics• Increased online presence through website redesign, AdWords campaigns, social media content, and daily blog updates• Wrote 3 separate newsletters per quarter for current and prospective clients• Generated print ads, brochures, spec sheets, and product postcards

Philadelphia, Pennsylvania, United States

• Designed uniform marketing concepts supporting non-profits and small businesses• Created marketing for business class offerings, course catalogs, and event programs

Greater Philadelphia Area

• Supervised creative team for independent publisher to generate 20+ weekly design projects for print, audio, eBook, author promotions, and marketing• Facilitated on-site operations involving order fulfillment, customer service, and product delivery from 4 off-site production and distribution partners• Created 1200+ book covers melding royalty-free art with author input

Lansdale, Pa

• Controlled $60,000 communications and supervised 4-person team for client Ford/Visteon• Produced, co-wrote, and edited monthly 16-page client newsletter• Created brochures, new business bulletin, and multimedia presentations for upper management