Ciara Shepherd Email and Phone Number
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Ciara Shepherd personal email
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Strategic Marketing leader with over 20 years experience in B2B global payments and technology, delivering impactful marketing strategies. A brand builder and revenue driver who excels at fostering cross-functional collaborations to generate outstanding results.Innate ability to build relationships and earn trust internally and with customers, partners and other key stakeholders. A strong manager, teammate and mentor to colleagues.Dedicated to creating memorable and meaningful customer-centric content, campaigns and brand engagement throughout the customer journey, which translates into successful results. Experienced working with both enterprise and scaleup SaaS companies.
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Marketing DirectorRavelin TechnologyLondon, England, Gb
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Marketing LeadProject NemoLondon, England, Gb -
Project Nemo Core TeamProject Nemo Oct 2024 - PresentLondon, GbProject Nemo is a pioneering disability inclusion initiative for the fintech sector. We are focused on driving long-term systemic change through education initiatives, empowering fintech leaders to progress their inclusion efforts and showcasing great work for industry benefit.
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Vice President Partner MarketingFreedompay Jan 2024 - Jul 2024Philadelphia, Pennsylvania, Us- Directed marketing strategy and deployment of go-to-market plans for partners across Europe and North America.- Conducted ecosystem analyses to identify and capitalise on partnership opportunities.- Led the creation of a tiered partner program aligned with revenue streams and partner success metrics.- Coordinated co-marketing initiatives, enhancing brand presence and achieving impressive conversion rate to SQLs.- Implemented KPIs and custom dashboards for real-time tracking of partnership results. -
Director, MarketingAci Worldwide Apr 2019 - Jan 2024Coral Gables, Florida, UsCreating the lifecycle marketing strategy for European and North American merchant and intermediary customers. Hiring and inspiring a team to help execute the strategy. In addition, leading a UK Office of 60 staff. -
Senior Marketing ManagerAci Worldwide Oct 2017 - Apr 2019Coral Gables, Florida, Us- Led customer marketing initiatives for Payments Orchestration Platform and Fraud Management solutions.- Revitalised the merchant User Group, increasing engagement by 60%.- Established a network of ACI Customer Advocates, facilitating new deals and renewals.- Managed co-branded marketing efforts, amplifying lead generation through digital campaigns and live events.- Recognised as a potential leader and selected for the 'Accelerate' leadership development programme.- Partnering with Product Management and Product Marketing to develop thought leadership content for customers - Supporting RFPs, RFIs and QBRs with relevant and engaging content and delivery mechanisms - Partnering with agencies to deliver and launch end-to-end integrated campaigns- Supporting reseller activation and adoption, including pipeline generating initiatives - Tracking and analysing campaigns including ROI evaluation- Partner marketing - worked closely with partners to create and deliver content for pipeline creation. - Coordinated A/B testing to compare the impact of messaging and marketing materials and inform decision-making. - Use of SFDC for campaign tracking, reporting and ROI evaluation.- Content creation at a vertical and account level
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Principal Field Marketing SpecialistAci Worldwide Aug 2014 - Oct 2017Coral Gables, Florida, Us- Led multi-channel lead generation programs, enhancing digital marketing effectiveness.- Managed participation at strategic industry events and trade shows, overseeing branding and messaging.- Achieved inclusion in prestigious industry reports and managed numerous award submissions.- Managed briefings for agencies and analysts, bolstering campaign outreach and credibility.- Enhanced campaign performance through rigorous A/B testing and feedback loops.
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Head Of Marketing, Emea & ApacRed (Retail Decisions) Jul 2011 - Aug 2014Head of Marketing EMEA & APAC for ReD, a world leader in fraud prevention and payment services. ReD protects billions of transactions across multiple channels and payment types. The company's solutions are present at every stage of the payments value chain, protecting merchants, PSPs, issuers and acquirers, processors and switch networks in the fight against fraud. Visit www.redworldwide.com.During my time at ReD, I played a pivotal role in transforming the company’s marketing strategy, which ultimately contributed to the organization’s successful acquisition by ACI Worldwide for $205 million in August 2014. - Oversaw the redesign and redevelopment of the website, including content development & SEO- Worked alongside the CMO on company rebranding from Retail Decisions to ReD- Developed solution positioning and messaging- Created content including solution flyers, thought leadership papers, expert videos, website content, event content, sales enablement assets etc. - Built and executed programmes and campaigns to raise the company profile - including PR, social media, brand campaigns, and lead generation- Identified and managed relevant media partnerships and analyst relations to support sales and marketing goals.
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Marketing Communications ManagerCreativity Software (An Ss8 Company) Dec 2009 - Jun 2011Kingston Upon Thames, Surrey, GbAs the first dedicated marketing hire at Creativity Software, I was tasked with establishing the company's brand presence and creating the content strategy. I played a crucial role in setting the foundation for the company’s marketing efforts.I worked closely with the sales and marketing leader to grow brand awareness and create demand for this startup, location-based services company. - Created brand identity and overall brand strategy alongside the CMO - Delivered demand generation and lead nurture campaigns targeting 700 global MNOs- Created, designed and produced all content across the buyer's journey - solution flyers, thought leadership, web, event and webinar content and sales enablement - Attended on-site customer meetings to support the sales process - including MTN in Nigeria. -
Senior Marketing ExecutiveToshiba Corporation Apr 2008 - Dec 2009Minato-Ku, Tokyo, Jp- Oversaw the redesign and redevelopment of the website and partner portal to improve content and accessibility for partners.- Improved customer communications across all channels and touchpoints. - Worked closely with distribution to improve the marketing of key indirect partners. -
Marketing ExecutiveToshiba Corporation Apr 2006 - Mar 2008Minato-Ku, Tokyo, Jp- Internal communications.- Agency management.
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Management Innovation Program ExecutiveToshiba Corporation Aug 2002 - Apr 2006Minato-Ku, Tokyo, Jp- Completed Black Belt Six Sigma in San Francisco training as part of this role.- Supported the rollout and continued delivery of methodology at Toshiba, across all areas of the business. - Delivered internal education and enablement programmes.- Monitoring, tracking and reporting on KPIs against programme goals.
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Sales And Marketing Coordinator21C Ltd 2000 - 2002
Ciara Shepherd Skills
Ciara Shepherd Education Details
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Institute Of Direct MarketingPostgraduate Diploma: Integrated Marketing Communications -
University Of ReadingBa Hons: Management & Business Administration
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Cim | The Chartered Institute Of MarketingPostgraduate Diploma: Marketing
Frequently Asked Questions about Ciara Shepherd
What company does Ciara Shepherd work for?
Ciara Shepherd works for Ravelin Technology
What is Ciara Shepherd's role at the current company?
Ciara Shepherd's current role is Marketing Director.
What is Ciara Shepherd's email address?
Ciara Shepherd's email address is ci****@****are.net
What is Ciara Shepherd's direct phone number?
Ciara Shepherd's direct phone number is 014837*****
What schools did Ciara Shepherd attend?
Ciara Shepherd attended Institute Of Direct Marketing, University Of Reading, Cim | The Chartered Institute Of Marketing.
What skills is Ciara Shepherd known for?
Ciara Shepherd has skills like Digital Marketing, Marketing Communications, Media Relations, Public Relations, Integrated Marketing, B2b, Marketing Strategy, Event Management, Internal Communications, Corporate Communications, Brand Management, Social Media Marketing.
Who are Ciara Shepherd's colleagues?
Ciara Shepherd's colleagues are Lu Wang, Jerome Titus, Natalia Martinez De La Viña, Arthur Lisboa, Lauren Baxter, Jack Walton, Sara Correia.
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