Ciara Shepherd Email & Phone Number

London, England, Gb

London, England, Gb

London, Gb

Project Nemo is a pioneering disability inclusion initiative for the fintech sector. We are focused on driving long-term systemic change through education initiatives, empowering fintech leaders to progress their inclusion efforts and showcasing great work for industry benefit.

Philadelphia, Pennsylvania, Us

- Directed marketing strategy and deployment of go-to-market plans for partners across Europe and North America.- Conducted ecosystem analyses to identify and capitalise on partnership opportunities.- Led the creation of a tiered partner program aligned with revenue streams and partner success metrics.- Coordinated co-marketing initiatives, enhancing brand presence and achieving impressive conversion rate to SQLs.- Implemented KPIs and custom dashboards for real-time tracking of partnership results.

Coral Gables, Florida, Us

Creating the lifecycle marketing strategy for European and North American merchant and intermediary customers. Hiring and inspiring a team to help execute the strategy. In addition, leading a UK Office of 60 staff.

Coral Gables, Florida, Us

- Led customer marketing initiatives for Payments Orchestration Platform and Fraud Management solutions.- Revitalised the merchant User Group, increasing engagement by 60%.- Established a network of ACI Customer Advocates, facilitating new deals and renewals.- Managed co-branded marketing efforts, amplifying lead generation through digital campaigns and live events.- Recognised as a potential leader and selected for the 'Accelerate' leadership development programme.- Partnering with Product Management and Product Marketing to develop thought leadership content for customers - Supporting RFPs, RFIs and QBRs with relevant and engaging content and delivery mechanisms - Partnering with agencies to deliver and launch end-to-end integrated campaigns- Supporting reseller activation and adoption, including pipeline generating initiatives - Tracking and analysing campaigns including ROI evaluation- Partner marketing - worked closely with partners to create and deliver content for pipeline creation. - Coordinated A/B testing to compare the impact of messaging and marketing materials and inform decision-making. - Use of SFDC for campaign tracking, reporting and ROI evaluation.- Content creation at a vertical and account level

Coral Gables, Florida, Us

- Led multi-channel lead generation programs, enhancing digital marketing effectiveness.- Managed participation at strategic industry events and trade shows, overseeing branding and messaging.- Achieved inclusion in prestigious industry reports and managed numerous award submissions.- Managed briefings for agencies and analysts, bolstering campaign outreach and credibility.- Enhanced campaign performance through rigorous A/B testing and feedback loops.

Head of Marketing EMEA & APAC for ReD, a world leader in fraud prevention and payment services. ReD protects billions of transactions across multiple channels and payment types. The company's solutions are present at every stage of the payments value chain, protecting merchants, PSPs, issuers and acquirers, processors and switch networks in the fight against fraud. Visit www.redworldwide.com.During my time at ReD, I played a pivotal role in transforming the company’s marketing strategy, which ultimately contributed to the organization’s successful acquisition by ACI Worldwide for $205 million in August 2014. - Oversaw the redesign and redevelopment of the website, including content development & SEO- Worked alongside the CMO on company rebranding from Retail Decisions to ReD- Developed solution positioning and messaging- Created content including solution flyers, thought leadership papers, expert videos, website content, event content, sales enablement assets etc. - Built and executed programmes and campaigns to raise the company profile - including PR, social media, brand campaigns, and lead generation- Identified and managed relevant media partnerships and analyst relations to support sales and marketing goals.

Kingston Upon Thames, Surrey, Gb

As the first dedicated marketing hire at Creativity Software, I was tasked with establishing the company's brand presence and creating the content strategy. I played a crucial role in setting the foundation for the company’s marketing efforts.I worked closely with the sales and marketing leader to grow brand awareness and create demand for this startup, location-based services company. - Created brand identity and overall brand strategy alongside the CMO - Delivered demand generation and lead nurture campaigns targeting 700 global MNOs- Created, designed and produced all content across the buyer's journey - solution flyers, thought leadership, web, event and webinar content and sales enablement - Attended on-site customer meetings to support the sales process - including MTN in Nigeria.

Minato-Ku, Tokyo, Jp

- Oversaw the redesign and redevelopment of the website and partner portal to improve content and accessibility for partners.- Improved customer communications across all channels and touchpoints. - Worked closely with distribution to improve the marketing of key indirect partners.

Minato-Ku, Tokyo, Jp

- Internal communications.- Agency management.

Minato-Ku, Tokyo, Jp

- Completed Black Belt Six Sigma in San Francisco training as part of this role.- Supported the rollout and continued delivery of methodology at Toshiba, across all areas of the business. - Delivered internal education and enablement programmes.- Monitoring, tracking and reporting on KPIs against programme goals.

Postgraduate Diploma: Integrated Marketing Communications

Ba Hons: Management & Business Administration

Postgraduate Diploma: Marketing