- Primarily managing the UK Finance Lender Handbook, Mortgage Fraud Committee, Valuations Committee and Legal Advisory Committee.- Responsibility to track and influence policy initiatives within the industry and externally in the UK (Westminster / Whitehall and devolved administrations) and monitor EU case law and relevance.-Represent views of members with Government, the FCA, professional bodies, other trade associations etc. and prepare agenda papers and chair committee meetings with members across a range of firms.- Prepare UK Finance Executive Committee and Mortgage Product and Services Board papers and reports on own areas of policy.

Product Owner for the organisation’s technology transformation programme, responsible for the integration of the mortgage product factory.- Providing strategic direction for new products, working closely with our third-party supplier, Project Managers, Business Analysts, Scrum Teams and Testers.- Product Lead, shaping the functional requirements, identifying product gaps and writing strategies for the integration of a new product factory into the existing IT estate.- Accountable for delivering the product to the business to support long-term growth through access to new markets and uplifting current capabilities.- Accountable for the related business case, forecasting new business, margin and risk appetite, all with the optimum customer experience in mind.- Guiding the business readiness teams to develop new processes, delivery of training material and rollout to the relevant teams.

I joined the Product Function within Marketing in June 2007 as Product Manager, where my role has evolved to Senior Product Manager.Leading the mortgage product function, I was responsible for mortgage growth, customer retention and margin, within internal and regulatory risk frameworks and tolerances. - Designed the 5-year mortgage acquisition and retention product strategy to a granular level of gross advances and margin, responsible for delivery with oversight of pricing and risk.- Led key projects to develop and launch mortgage products and features.- Built a high performing mortgage product function, building individual skills across the wider Marketing function.- Led the product and marketing function through an organisational thematic review with the Financial Conduct Authority.- Responsible for pricing and risk profile management of new business and the existing portfolio throughout the global financial crisis in 2008 and 2009.- Stakeholder management and daily interaction with the Executive Committee.

• Built and led a new telephone based sales team function of 9 in a target driven environment• Increased lending applications by 89.8% and completions by 67.5%, on the previous year.• Led the team from 68.5% of target in 2006 to 100% of target in 2007

Led a telephone based sales team of 6 in a target driven environment, ensuring regulatory requirements were metResponsibility for achievement of direct mortgage and general insurance salesLed the team to 252% of completions on the previous yearDirect Campaign Management to existing customer baseDevelopment and delivery of MI capture toolMarketing MI capture & analysis.

Led a telephone based sales and admin team of 5 in a target driven environmentResponsibility for achievement of retention targets for mortgage & savings productsIntroduced and embedded insurance (life, household and payment protection) salesDevelopment and delivery of cross sales strategy to improve overall customer profitability Identifying potential churn using available MI and analysing triggersDevelopment and delivery of retention mailing campaigns and outbound telephone campaign activityData mining and analysis of the customer base to arrive at most suitable proposition to retain the customer at the most profitable margin.

• A key player in building a brand-new customer retention team.