Constantin Kageneck Email & Phone Number

Washington, Dc, Us

Washington, District Of Columbia, United States

• Responsible for producing comprehensive strategic communication plans.• Serve as advisor to senior leadership about all matters involving public information issues, media engagements and communications policy.• Formulate and draft themes, messages, and speeches for key agency personnel, news releases, presentations, articles, information papers, and related staff activities.• Plan and implement effective information programs via various media channels.• Perform editorial reviews of written material and products developed throughout the agency.• Initiate, administer, and direct internal and external information programs to meet various information needs in conformance with the overall mission and policies of the agency.• Develop and execute plans for media engagements and coordinate agency media query responses and media interviews as required.

Washington, District Of Columbia, United States

Responsible for executing a wide range of communications functions designed to align internal and external communications, identify and mitigate risk, and enhance public understanding of Coast Guard policies, missions, and objectives.Responsibilities include:• Developing communication strategies for internal and external campaigns. • Supporting internal offices in communication campaign planning.• Collaborating with other governmental partners on inter-agency communications.• Identifying opportunities to support senior leadership initiatives.

Irvine, California

• Led Mercedes-Benz Classic marketing and communication strategy in the U.S. to create clear and differentiated classic brand positioning • Managed Mercedes-Benz club sponsorships and club relations in the U.S. • Managed annual Media Plan and Advertising campaigns. • Acted as spokesperson and primary media relations contact for the Mercedes-Benz Classic in the U.S. • Leveraged an overarching marketing strategy across multiple channels to further brand heritage awareness, enhance classic customer engagement & satisfaction. In detail:In 2015 I received the promotion to Marketing Specialist and, in addition to my existing responsibilities, started to manage a quarter million budget in Mercedes-Benz sponsorships of various national automotive events, owner and enthusiast communities and acted as liaison to the Mercedes-Benz Club of America, the world's largest Mercedes-Benz owners community.In addition to that new responsibility, I have been fortunate to put my long-standing passion for design and photography to use in my day-to-day operations. For the past five years I have worked on the overall marketing plan and digital marketing road map, and have been directly responsible for ad design, copywriting, social media, email marketing, and event marketing.I initiated and created local and national ad campaigns for the Classic products and services offered by Mercedes-Benz while consulting with our marketing team on dozens of individual national brand events. Marketing efforts during my tenure saw a Classic customer base growth of 68% from 2012 to 2015. Notable work projects I worked on include the world-renowned Pebble Beach Concours d'Elegance, broadcast commercials, and public relations work for Mercedes-Benz.

Irvine, California

In short:• Developed print and digital ads, including creative direction,• Managed content for digital and social media accounts,• Supervised product photography and art direction for advertising,• Developed content for Mercedes-Benz brand events and activations,• Coordinated event and trade show logistics,• Collaborated with and supported Mercedes-Benz dealer events,• Acted as liaison with other brand marketing and communication departments within the organization,• Identified business development potentials, CRM and new marketing opportunities for Mercedes-Benz Classic retail operations.In detail:Upon completing my internship with Mercedes-Benz USA, I was hired for the newly-created marketing and communication position for Mercedes-Benz Classic in the U.S.I managed the Mercedes-Benz brand's Classic marketing in the U.S. and worked on many exciting projects and successfully collaborated with agency partners, photographers, videographers, and event managers. I worked hard to put my creativity and organizational skills to develop a successful cross-platform brand marketing.Working as a one-man marketing department brings with it some limitations but also offers a lot of latitude. I oversaw all aspects of our marketing campaigns, including inception, production, post-production, and execution.

Orange County, California Area

In short:• Conception and implementation of Mercedes-Benz digital marketing initiatives, buildingsocial media infrastructure.In detail:When I started my internship at the Mercedes-Benz Classic Center in October 2010, the potential social media offers for businesses and brands to connect with their customers was still relatively untapped. Facebook had just surpassed 500 million users (now at over 1.7 billion), Twitter had about 50 million active users per month (now over 300 million), and a new mysteriously photo-based platform called "Instagram" was just about to launch.Mercedes-Benz Classic was what somewhat of an early adopter, having started its Facebook page already in 2009. When I arrived, I was asked to define a social media strategy, how to tie it into the overall balancing act of brand and retail marketing, and how to develop a unique voice within the Mercedes-Benz social media community. This community spawned new accounts by the hour and soon every international Mercedes-Benz sales organization, and most dealerships along with the various sub-brands would be competing with their own channels for users attention and interaction.I introduced a healthy mix of brand history content, live coverage of events, promotions and offered our social media audience an exclusive insight into the Classic Center's previously inaccessible workshop environment — breathing contemporary life into historically-relevant content.Within a year we had surpassed 10K followers on Facebook, had set up a strategy for extending our presence to Twitter, Instagram, and Google+. A company-internal study in summer of 2011 recognized our Facebook page as the benchmark performer of all Mercedes-Benz retailers globally.I was fortunate enough that this success and future plans warranted a full-time marketing position within the Classic group in the United States.

Stuttgart Area, Germany

In short:• On-site management of customer experience events, ranging from small and medium-sizedbusiness conventions, dinner galas to concerts and mass events such as the Mercedes-Benz "Stars& Cars" motorsports gatherings attended by 70,000 people,• Direct supervision of up to 10 team members and directing other vendor andagency personnel,• Post-processing of events, providing feedback and documentation for client evaluation,• Development of employee training programs in German and English.In detail:I joined the Mercedes-Benz Museum team in Stuttgart, while attending university for my undergrad. I started as a museum guide providing tours in both English and German but quickly moved to the museum’s event team. I began assisting the event management team by conducting events at this extraordinary venue.As event coordinator, I managed and oversaw the execution of events. I gained experience with a variety of high profile events while developing my skills in client relations by managing corporate seminars, dinner receptions, and customer events.I coordinated event staffing, including catering, security, and tech support for large-scale events with up to several thousand attendants. I ensured the adherence to building codes, legal guidelines and regulations, and worked to determine suitable layouts and themes for events as per clients’ specifications. I also trained personnel prior to the event so that all operations and duties were executed smoothly in accordance with client guidelines.

Stuttgart Area, Germany

Assistance in guest management administration and communication, giving presentationsand guided tours at the Mercedes-Benz Museum.

Master Of Arts - Ma, Strategic Communications

Bachelor Of Science (B.Sc.), Economics And Business Administration

• Major in Marketing, International Business, and Managerial Accounting