Clemencia Fonseca Email & Phone Number

San Francisco, Ca, Us

I'm excited to announce that I've embarked on an incredible new journey with Fastly as the Senior Director of Marketing for the Americas! Fastly isn't just a leader in the tech industry; it has also been recognized as one of the best companies to work for. I'm thrilled to join a team that consistently achieves remarkable milestones, such as maintaining a staggering 98% Customer Satisfaction rate, 99% Revenue Retention rate, and 98% First Contact Resolution. These impressive metrics reflect Fastly's unwavering dedication to both its customers and employees and its commitment to innovation and excellence.I couldn't be more thrilled to contribute to Fastly's continued success and growth. Here's to new beginnings and the exciting challenges ahead!!

San Francisco, California, Us

-Headed field marketing, demand generation, partner marketing and account-based strategies for Americas, steering the region through a period of exponential growth. Drove direct and indirect revenue through the integration of the marketing strategy and marketing plans for all regions in the Americas: US, Canada, Latam (Commercial, Enterprise, Public Sector, Strategic Accounts).-Oversaw the partner marketing program and co-marketing campaigns with National, Focus, and Go-To-Market partners, doubling efficiency and partner-sourced contribution to revenue. Drove thought leadership and partner mindshare with Tech Alliances.-Redesigned the ABM Marketing strategy and frameworks for 1-Many, 1-Few, and 1-1, by developing intent-based segmentation models to grow account engagement by 3X. Applying modern account-based approaches and a smarter AI engine, tripled the average opportunity size with target accounts.-Led a team of managers in the planning and execution of programs to acquire, develop, and retain customers, driving sequential growth quarter after quarter.-Achieved 3-4X pipeline coverage by orchestrating demand generation campaigns, leveraging diverse marketing channels -paid media, display, social, PPC, content syndication, webinars, online search, partner-led and hosted field programs, and events.Leadership - Management - Go-To-Market Strategies - Change Management - Digital Transformation -

Bangalore, Karnataka, In

-Led pipeline acceleration programs for High-tech SaaS companies (cybersecurity, cloud computing, cloud security, data management, networking, fintech, etc.). -Designed and executed a digital and social selling strategy that enabled US and international channels, doubled engagement rates, and delivered a 200% increase in opportunities. -Established a groundbreaking account-driven framework to enhance performance marketing strategies with target accounts, establishing a foundation for sustained growth and market penetration.Digital Marketing - SEM/SEO/PPC - Email Marketing - Customer Experience - Lead Generation -

San Jose, Ca, Us

-Conceptualized and led integrated demand generation campaigns focused on Software-Defined and SaaS network solutions.-Successfully increased the Share of Wallet above 80% with top cloud service, Global Systems Integrators and data management providers, covering Commercial/SMB, US Public Sector & Federal, and Enterprise segments.-Revamped the MDF program and built comprehensive joint marketing plans that drove revenue growth with strategic partners and distributors, including enablement, pipeline acceleration, roadshows, hospitality, and experiential events. Led Partner Forums and QBRs.Change management - Marketing transformation - Business Development - Sales Enablement - International Marketing

Santa Clara, California, Us

-Increased thought-leadership and brand differentiation with strategic accounts and global systems integrators through multi-pronged communication program for executive and IT management audiences.-Collaborated with the top 15 GSI partners to promote co-branded solutions in the enterprise segment, launching thought-leadership and C-suite engagement programs.-Directed strategic projects with technical alliances and Global Systems Integrators to improve customer segmentation, resulting in a 30% increase in qualified opportunities.-Created and led the ABM strategy for strategic accounts, achieving increased funnel velocity and meeting pipeline objectives.Competencies: sales enablement, internal communications, executive outreach programs, business development, CRM-MAP integration, corporate communications, installed base programs, campaign management, marketing operations, media relations.Portfolio supported: Enterprise software, datacenter solutions, social Innovation, virtualization, cloud computing, cloud storage, IaaS, converged, STaaS, digital transformation.

Santa Clara, California, Us

-Revamped the partner onboarding process and simplified the marketing and incentive programs for partners, which led to a 25% increase in adoption of the partner portal.-Developed a field marketing plan that led to a 35% increase in pipeline generation, enabling the sales team to hit a $2B annual goal by focusing on customer acquisition and retention in the Enterprise & Commercial segments and Public Sector in the US & Canada.-Drove quarterly plans for product launches and NPIs. Championed the global WebTech webinar series and UserGroups across the Americas, which were crucial in successful lead-gen campaigns.-Initiated online programs based on the Acquire-Develop-Retain model, leading to the first ABM approach with global accounts and establishing a new role in the company dedicated to this strategy.Competencies: team leadership, integrated marketing, demand generation, customer advocacy, marketing automation, digital marketing, public relations, analyst relations, strategic marketing plans, vertical marketing, nurturing programs, customer experience, influencer marketing, customer surveys, event planning and management, lead generation, online marketing, channel marketing, project management.

-Established the Field Marketing practice across ten countries in the Asia Pacific region, leading demand generation through integrated online-offline campaigns.-Drove content localization projects for collateral and web presence, enhancing brand awareness and ensuring consistency.-Led the first Virtual Trade Show during the SARS outbreak, developing a go-to-market and content strategy based on in-depth market analysis and customer insights.-Led content localization project (assets and multi-language websites), increasing consistency and marketing effectiveness throughout the region. -Repositioned the brand in new markets and drove higher brand awareness and credibility through a network of regional PR agencies and thought-leadership programs with industry analysts.

-Built the initial marketing team in six countries in Latin America, repositioning the brand and growing awareness through field marketing plans and co-marketing programs.-Managed marketing and PR agencies to ensure consistent regional coverage and developed playbooks for regional channel partners, leveraging distributors' training and marketing infrastructure.-Drove and managed demand generation campaigns across all the countries, leveraging co-marketing programs with distributors, channels, and routes to market.

Ecmo23 Strategic Marketing Leadership Program

Master Of Business Administration (Mba) Johnson School Of Management, Business Administration And Management, General

Strategic Marketing Management And Mla, Marketing/Marketing Management, General

Doing Business In Asia

Bachelor'S Degree, Foreign Languages & International Business