Chelsea George Email & Phone Number

Atlanta, Georgia, United States

Greater Atlanta Area

Greater Atlanta Area

Manage markets digital portfolio’s and individual accounts for various products which include SEM, SEO, O&O, Social, Audience Extension, Programmatic, Video, Display, YouTube, and Website Development.Collaborate with clients as well as internal business units to strategize and implement digital marketing best practices and create customized campaigns to increase client’s ROI.Train CMG properties on digital products, platforms and resources to help them gain understanding of KPI metrics, research, and trends.Process, traffick and monitor campaign performance against SLAs and KPIs to ensure campaigns deliver desired results and makes recommendations to optimize delivery when needed.

Greater Atlanta Area

Create and strategize in-depth digital marketing plans to assist markets with new client pitches. Research, monitor, and optimize Google AdWords, Google Analytics, and Bing campaigns to ensure successful performance. Constant communication with sales teams, vendors, and fulfillment teams to resolve any issues and give pertinent insights into active or prospective digital campaigns. Build out extensive proposals for market RFP’s as it relates to potential client’s goals/objectives, industry, targeting, products or services, device preference, etc.Position competitive advantages for market pitches to potential clients, which includes digital techniques and offerings, core digital values, and ongoing dedication to fulfilling client objectives.

Atlanta, Georgia

Managed Key Accounts for CMG Atlanta Radio Stations by maintaining client budgets and spend across traditional and digital platforms including, spot radio, SEO, SEM, Display, YouTube and Social Media modules to ensure ROI and CPA.Assisted in identifying and developing digital opportunities within Display, SEO, SEM, Mobile, social media and reach extension solutions. Produced $10,000 to $1,000,000 media proposals (digital & traditional) that successfully helped close new business deals and generate over $16.4M in annual revenue to meet individual sales goals for Atlanta Radio cluster budget. Maintained client relationships by creating strategic and tactical media & marketing plans.

Atlanta, Ga

Worked closely with the AMD to develop media strategies for our assigned business unit and managed multi-million-dollar spot, digital display, mobile, CRM and social media for large national retail accounts (Macy’s, The Home Depot, and Diageo). Managed and maintained departmental flowcharts and plans for the business unit and kept client abreast. Monitored delivery of campaigns and provided regular status updates to client.Helped develop objectives and goals for client brands within the emerging media platforms. Analyzed plans from vendor partners and negotiated the most ideal rate and content.

Greater Atlanta Area

Assisted GSM, LSM, and (8) Account Managers in radio sales with multiple projects including proposals, sales order entry, and trafficking spot creative.Conducted market research with the use of Media Monitors, Arbitron Tapscan, Sales Genie, and XRayTracked digital impressions, streaming and metrics through the use of Adify and Andomedia.

Greater Atlanta Area

Coordinated national sales agreements for millions of dollars in advertisement orders and contracts, insuring reliable agency service and proper station representation.Fulfilled new & revised spot radio orders which also included reconciling cancellations, preemptions, and makegoods.