Cody Barz Email & Phone Number

Seattle, WA, US

• Lead a team of copywriters; ensuring creative output aligns with client tone of voice and meets the highest standard of craftsmanship with an expert grasp of style, storytelling, and grammar
• Mentor writers and other members of creative team by providing inspiring direction, sharing learnings and experiences, and establishing initiatives to elevate creative product
• Collaborate with partners (internal and external) to ideate and develop compelling campaign concepts, tactics, and executions across platforms that shows a deep understanding of the audience and project strategy
• Work with project managers and creative directors to ensure schedules are accurate, realistic, and creative resources are available to meet project needs
• Craft and present copy, concepts, and new creative opportunities for current client projects while also contributing to new business activities of the agency

Bellevue, Washington

• Conceptualized and produced social campaigns based on metric-driven learnings to achieve new business objectives
• Worked across subject areas to integrate strategy and messaging for everything from brand campaigns, partnerships, and Super Bowl campaigns to digital media, social media, and emerging mediums
• Created and ensured adherence to brand social persona across owned platforms, including development and establishment of personality and tone of voice guidelines
• Maintained a pulse on creative trends in digital and social marketing and regularly presented inspiration and learnings to creative leadership and greater team
• Managed large creative presentations, collaborating with multiple teams to realize the brand vision through exceptional concepts and craftsmanship
• Led copywriting on set for content and campaign development, collaborating directly with talent, creators, brand partners, producers, photographers, and directors from pre-production through to post and delivery

Birmingham, Michigan

• Brands: Cadillac, Cleveland Clinic Children's, Buick, GMC, & Coca-Cola
• Created and consistently delivered on-brand work that met both client expectations and campaign goals — everything from pitch decks and print collateral to digital media and integrated campaigns
• Brainstormed and developed new campaigns, concepts and creative for current clients as well as new business pitches and internal initiatives
• Distilled, absorbed, and implemented brand guidelines and tone of voice for a variety of clients to produce distinctive and effective creative
• Built productive cross-functional partnerships with art directors, creative leads, and other valuable team members (both internally and externally) to produce work on-schedule, in a dynamic, deadline driven environment
• Presented work to clients and key stakeholders showcasing concept, strategy, creative execution, and thought leadership

Birmingham, Michigan, United States

Brands: Cadillac, Cleveland Clinic Children's, Buick, GMC, & Coca-Cola

Birmingham, Michigan

• Developed and executed multi-channel GM Card CRM communications for 3.01M cardmember database
• Designed and oversaw production of marketing assets to supplement nationwide launch of new product
• Collaborated with client divisions and affiliates to cross-promote products within communications
• Instituted and maintained trigger and automated email campaigns
• Created estimates and managed costs against project budgets
• Ensured creative, strategy and projects accurately achieved client goals

Troy, MI

Organized and managed the routing, opening, and closing of creative requests within the agencyInput and produced job cost estimates, press releases, and time crucial vendor communicationsDeveloped, facilitated, & implemented specific job training materialsInterfaced and managed agency work on the Bagger Dave's and Detroit Red Wings accounts

Detroit, MI

Initiated meaningful relationships with a personal client base while identifying emotional goalsPrioritized daily workflow while consistently developing fresh business intakeCommunicated with clients to provide clarity and confidence in their new home purchase

Lansing, Michigan

Revamped, managed, and maintained a 100+ internet property databaseResearched and catalogued project pertinent community informationAccompanied and assisted CEO during multiple corporate meetings and eventsCentrally involved in implementation of Project Ready Sites from inception to launchDesigned and created program applications and information pages.

Bachelor Of Arts, Advertising

Activities and Societies: Advertising Association

Education record

Study Abroad, Fall Semester 2010

Graduate, Film/Cinema/Video Studies