Assisted young startups on addressing technical growth and leadership challenges.

Owned multiple Product Infrastructure teams in Twitter Core Services responsible for Twitter-scale generation of the home-timeline and other product areas. Founded the Product Mixer project/team, a data-composition pipeline that reduced Twitter product development time 2-10x, featuring strong separation of concerns, auto-generation of instrumentation, logging, experimentation and error-flow capabilities, and allowing reusable plugins to leverage existing candidate sourcing, ML filters, output formatting, and others.

Betabrand is a crowdfunding fashion platform, acquired in 2021. Built Betabrand's e-commerce site and community design platform, and grew passionate teams of Engineers and Data Scientists to drive growth and engagement through machine learning prediction and engagement models, SEO, and sticky user experiences.

Managed the specification of the Voxer app, which became one of the most popular in the Apple App Store. Designed the first product from detailed patent documentation to create a plesiochronous walkie-talkie app that played a vital part in pro-Democracy movements.

Managed Engineering and Design organization of 25. Technical Lead for all frontend engineering efforts of the company. Coordinated Engineering, Product, and Business Development teams to vet, specify and build products.