• Led the development and implementation of high-impact marketing campaigns, driving business expansion through innovative strategies and cross-functional collaboration.• Developed and executed integrated marketing programs tailored for the finance vertical, optimizing ROI and audience engagement across multiple channels.• Managed an annual finance industry webinar series, employing data-driven insights to customize content, resulting in heightened brand visibility and increased customer engagement. Surpassed registration targets with 1437 registrations and 633 attendees, exceeding expectations.• Executed the MathWorks Finance 2023 Conference, achieving 20% year-over-year increase in attendance and engagement.• Fostered collaborations with strategic partners, leveraging analytics to identify high-potential partnerships and maximize mutual business growth opportunities.• Successfully organized 4 worldwide in-person seminars, each generating an average of 2-4 immediate in person meeting requests.

• Managed B2B and B2C sales of the classified product line, surpassing performance targets by achieving 137% of the annual budget.• Identified and capitalized on revenue opportunities, enhanced operational efficiency, and reduced turnaround time for Marketing processes.• Streamlined proofing processes, reducing turnaround time from three days to one day, improving overall efficiency.

• Directed the scope, cost, schedule, and distribution of customer marketing programs, ensuring alignment with organizational objectives.• Generated qualified leads through targeted webinars, effectively managed within partner Market Development Funds (MDF) budget.• Implemented streamlined operational processes, conducting thorough program analysis and proactively resolving issues, resulting in improved efficiency and effectiveness across marketing initiatives.• Led global expansion of the IBM ECM Content Series, enhancing brand visibility and customer engagement through webinars and training programs.• Developed comprehensive marketing kits, equipping stakeholders to optimize event participation and outcomes.• Accelerated sales cycles by collaborating closely with Sales on innovative programs, resulting in a significant reduction in the average sales close rate from 12 months to 6-9 months, thereby increasing revenue generation and market penetration.• Strengthened communication channels through strategic utilization of email, virtual meetings, and social media platforms, fostering enhanced engagement and collaboration among internal and external stakeholders.

• Established and managed the Customer Briefing Center, significantly improving sales conversions. Successfully converted 19 out of 21 visiting companies, showcasing the effectiveness of the briefing center in driving sales conversions.• Implemented processes to enhance company-wide visibility of opportunities, improving decision-making among sales and executive teams.• Developed a tailored sales education program for new hires, reducing the failure rate of new sales personnel by 22%.

• Enhanced referral selling strategies targeting strategic prospect accounts through a comprehensive analysis of competitive positioning and dissemination of pertinent industry insights via company channels.• Spearheaded initiatives resulting in a $710K increase in gross revenue within six months by implementing robust tools tailored for penetrating vertical markets.• Optimized targeted marketing initiatives through sophisticated analysis of customer and prospect data using innovative in-house data mining techniques, resulting in enhanced campaign performance and customer engagement.

• Achieved $1.2 million in sales as a Sales Representative in Denver, Colorado.• Managed sales territory, providing customer service, product marketing, strategic account planning, and operational support for installed accounts, new account end-users, VARs, and OEMs.• Exceeded quota assignment by 115% as a Sales Associate.