Phillip Johnson Email & Phone Number

Atlanta, Georgia, United States

United States

Newnan, Georgia, United States

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Create successful client experiences during COVID-19 through new store layouts and health safety measures, driving a 21% increase YOY sales.• Mentor store team to optimize usage of Sunglass Hut Experience tool, leading to a 13% sales conversion. • Lead store to 70.4% swing rate through increasing sales by 20% from promotions and personalized selling techniques in lieu of a 49% decrease in store traffic.Overview: Primarily focused on ensuring flawless execution of The Sunglass Hut Experience by working alongside the Store Director. Oversees all daily functions within the store, including selling, coaching, merchandising, talent acquisition, and inventory control.

Atlanta, Georgia, United States

• Transformed three struggling locations by auditing store management and creating action plans to mitigate inventory and merchandising mistakes by 100%.• Recruited and trained one new sales manager to successfully assume operations of a $1M storefront. • Redesign the marketing and merchandising strategy, creating the opportunity for $500K in new sales. Overview: Responsible for the transformation and rehabilitation of three Sunglass Hut stores. Audit current management and store practices, identifying key areas leading to profit deficits. Hire and train new team members. Create new strategic plans around inventory, management, and merchandising.

Woodstock, Georgia

• Increased sales by 46% through refreshed marketing strategies, elevating the store to consistently bring in $1M+ revenue.• Cultivated a results-driven store team by focusing on exceeding corporate goals, leading to highest percent over goal in-region (24 locations), 2016; ranked 3rd in-region (24 locations), 2017.• Exceeded sales expectations by 101.4%, led to be selected as one of 100 store managers to attend SUMMIT, Leadership & Development Training. Overview: Oversee day-to-day operations of store, including but not limited to inventory control, merchandising design, and marketing strategy. Create a development-focused environment for store team members, promoting career growth, teamwork, and talent retention.

The Avenue At West Cobb, Marietta

• Exceeded sales goal expectations by 14% in first 6 months by strategically implementing a storewide marketing plan.• Maintained 20% over sales goal throughout the following year by listening to customers, leading to promotion.• Trained and developed 5 Sales Consultants & Supervisors to increase customer traffic by 10%.Overview: Responsible for motivating, training, and inspiring the store team to ensure all associates are acting as ambassadors for Sunglass Hut. Exhibit leadership, energy, and willingness to make quick decisions. Ensure execution of operational policies and procedures, as well as maintenance of brand standards.

Atlanta, Georgia

• Capitalized on technology, such as Macy’s Online Platforms, to increase customer retention by 30%.• Implemented action plan to combat shrinkage with Regional Manager of Asset Protection to mitigate shrinkage by 85%.• Identified and evaluated key issues causing shrinkage, eliminating shoplifting by 90%.Overview: Oversees progression towards store and personal sales goals through creating specific and individualized sales plans. Manage organizational sales by tracking customer data, leveraging available technology. Identify shrinkage causes and eliminate risk through detailed strategic plans.

Greater Atlanta Area

Milledgeville, Georgia, United States

Created original graphics to promote volunteering opportunities, recruiting 10+ volunteers.Managed The GIVE Center's social media pages, creating content, campaigns, etc.

Marketing/ Graphic Design