Connor Luckey-Smith Email & Phone Number

Chapel Hill, Nc, Us

San Francisco, California, Us

Durham, Nc, Us

Durham, Nc, Us

• Deployed and managed containerized reporting infrastructure, allowing for reliable, portable, and near real-time performance data for client digital campaigns• Stood up custom deployment of Airflow server to provide data-on-demand, reducing costs of managing Big Data on cloud computing resources• Helped to establish in-house trade desk offering at McKinney, a developing offering within McKinney's media offering• Managed and optimized campaigns in The Trade Desk DSP across a variety of KPIs, such as RoAS, CPA, CPI, and CPLPV• Operated paid-search (SEM) campaign in Google AdWords and performed A/B Lift Analysis after campaign conclusion• Developed custom class-based API wrapper for Google Campaign Manager in Python, reducing strenuous trafficking tasks that greatly affected team resources• Provided training for new and existing team members on various tools, such as Google Campaign Manager, Google Tag Manager, Tableau, Google Analytics, and other digital media tools

Durham, Nc, Us

• Assisted in developing a strategic media recommendation and presented such recommendation to the senior-most client• Executed and managed digital media plan, monitoring performance of Managed Service Providers in the programmatic space, and reallocating funds based on performance across a variety of KPIs• Vetted offline-conversion partners, ultimately implementing the optimal solution for the client in both measurement and ease-of-use• Managed social media campaigns with differing objectives in Facebook Ads Manager, Twitter Ads, and Pinterest Ads• Negotiated rates with programmatic and direct buy partners, resulting in more in-market media for the client• Managed trafficking and pixeling for digital campaigns using DCM and Ensighten, helping to develop QA and on-boarding processes of team into these platforms• Audited campaign budgets, remedying discrepancies in partner invoicing using the Advantage billing system• Automated reporting processes using Python and Pandas to clean, validate, and upload data into Google BigQuery for presentation in Tableau• Developed automated blinded partner reporting scripts to give vendors timely updates on how they were performing in the holistic campaign• Optimized team and department processes by implementing a mail merge system, reducing time spent sending templatized emails

Durham, Nc, Us

• Helped to develop media plan for incoming client.• Researched and presented POVs on new advertising opportunities for clients and agency.• Reported on efficiency and effectiveness of campaigns.• Helped team complete client one-off requests regarding MRI studies.• Helped to complete invoicing process, ensuring proper delivery and billing for the client's account.

Chapel Hill, Nc, Us

Collaboratory of AIDS Researchers for Eradication CURE Site• Worked as a member of a team to design and launch new website.• Used metrics to effectively measure and manage site traffic.• On-going project.

New York, Us

Keurig and Travelers Insurance• Worked extensively in Datorama, creating client-facing dashboards to present data on ad performance.• Analyzed data and provided insights into trends within ad performance.• Created PowerPoint Decks for weekly readouts to the client.• Extensive experience creating Excel reports.

Durham, Nc, Us

• Ported and updated existing ASP code to PHP, reducing commercial expenditures on Microsoft Servers.• Worked extensively with SQL in both Microsoft SQL Server, as well as MySQL Server.• Redesigned front-end experience for users using CSS and jQuery library.• Extensive experience with Relational Databases.

Clyde, North Carolina, Us

• Worked as a Computer Technician as part of a Work-Based Learning course.• Updated lab software systems.• Deployed computer system for Haywood Vocational Opportunities.• Network Infrastructure Design experience while on the job.

Bachelor'S Degree, Media And Journalism With Concentration In Advertising

Bachelor'S Degree, Political Science

Associate Of Applied Science (A.A.S), Web Technologies

General Studies (Transfer Credit, No Degree)

Education record