Since 1996 I’ve led web technology development, marketing, and public relations efforts in hospitality, government, finance, pharmaceuticals, professional services, eCommerce, telecommunications, construction, and traditional and digital publishing. My experience in these verticals has been everything from local small- and mid-sized businesses and government agencies to global enterprises.• Spearheaded web technology development, marketing, and PR across diverse sectors, leading projects for both local businesses and global enterprises.• Guided and managed multifaceted web projects, fostering growth and adaptability in the face of challenges, while conducting technical and market analyses for numerous organizations, spanning for-profit and pro bono efforts.• Amplified online presence and customer satisfaction at Pearson through SEO/SEM, audience segmentation, and targeted strategies, resulting in a remarkable 50-70% annual growth in social media followers.• Demonstrated expertise in connecting results to business objectives, utilizing tailored measurement tools, and succinctly conveying outcomes to executive stakeholders.
Listed skills include Social Media Marketing, Blogging, Social Media, Content Management, and 46 others.