Crystal Turnau Email & Phone Number

San Francisco, California, United States

Responsible for performance marketing (lead gen and live ads) for projects crowdfunding on BackerKit, Kickstarter, and Indiegogo. Budgets ranged from $200-60,000. Project categories included tabletop games, publishing, product design, and more.

Berkeley, CA

• Marketing campaign management to promote new books and support product lines for Avalon Travel imprints: Moon Travel Guides, Road Trip USA, Rick Steves, Andy Steves, and (formerly) Seal Press. Campaign budgets ranging.
• Social media strategy and content calendar management (Facebook, Twitter, Instagram, Pinterest) for Moon Travel Guides, Road Trip USA, and (formerly) Seal Press.
• Content creation and curation, including SEO/keyword strategy for Moon.com and RoadTripUSA.com.
• Creative services including social media graphics and design of sales materials.
• Influencer marketing program development, implementation, and management.
• Identification and coordination of strategic partnerships with other brands and influencers to build awareness and expand reach of all parties.

Berkeley, CA

• Managed multiple social media accounts on Twitter and LinkedIn, increasing brand awareness and reach.
• Developed and launched social media campaigns for 3 research initiatives and 2 publications.
• Wrote and edited copy for reports, white papers, blogs, and social media.
• Optimized blog page and posts for search engines (SEO), increasing traffic and reach.
• Rebranded reports, white papers, and social media accounts after company acquisition.
• Arranged travel for Managing Partner; tracked and filed expense reports.

San Francisco, CA

• Simultaneously managed multiple confidential executive calendars (meeting scheduling, gatekeeping).
• Produced materials for quarterly Board of Directors and Audit Committee meetings. Maintained records of meetings and minutes and provided documentation to auditors.
• Arranged complex domestic and international travel for executives; tracked and filed expense reports, reconciled corporate credit card charges.
• Assembled client dossiers using data from the Salesforce CRM for investor meetings and marketing days.
• Acted as department super user for purchase order requisitions; reviewed and approved vendor invoices.
• Planned and coordinated events/meetings/offsites for large groups, including catering.

San Francisco Bay Area

• Audited and reconciled account usage and billing data for 2 SAAS products.
• Administered billing process to reduce errors and increase client satisfaction.

San Francisco, CA

As an editor for Savvy Source, I identified and published local family events, wrote reviews of family-friendly events and venues, provided written articles and photo content for national Savvy Parenting page as requested, performed outreach for My Savvy Source social network, and provided ongoing management of My Savvy Source: San Francisco social.

Eureka, CA

• Member of 6-person team providing support to 7 executives in centralized Administration Office.
• Simultaneously managed multiple confidential executive calendars (meeting scheduling, gatekeeping).
• Provided Committee and Board support, producing meeting materials and minutes.
• Arranged executive travel, tracked and processed expense reports.
• Managed 500 hard copy and electronic contracts; managed contract renewals.
• Prepared state regulatory agency compliance reports.

Eureka, CA

• Created, implemented, and maintained personnel file system for regulatory compliance.
• Prepared state regulatory agency compliance reports.

San Francisco, CA

• Analyzed network trouble ticket data for root cause determination, assessment of Operations Center performance and network health.
• Maintained historical database to track network health and Operations Center performance.
• Prepared and published analytical reports of network health for management.Key Accomplishments: Network health reports were instrumental in determining the productivity of the Operations Center and identifying the need.